Make My Day

The way people engage with sport is changing. Alternative streams, digital worlds, celebrity collabs, meme-ification of footage and a variety of other less traditional broadcast moments are being explored as tactics to attract audiences and drive fame. Last week, in partnership with the team at ATP, we brought some of those tactics and trends together and launched a campaign with the aim of redefining sporting highlights, reaching new audiences and telling a story of sporting innovation. Immersive Highlights, took highlights blowing up on ATPs social channels and within 24hrs hyped up the drama, intensity and entertainment with a premium visual enhancement, then dropped it back into the conversation. On a mission to elevate moments of sporting greatness and technical brilliance without detracting from the moment itself we added immersive layers to social highlights through the week and lit up the conversation around the players, the game and the Nitta ATP Finals. As the group stages unfolded and reached Finals weekend we went a step further and launched Augmented Highlights, the first time live camera data has been used to inform sporting highlights, enabling people everywhere to experience the world’s best tennis players like never before. Opening and placing a like-for-like 3D world AR recreation wherever they are, whenever they want to and creating an entirely new highlight experience in the process. The content experiences took off, with millions of views, shares, engagements, opens and moments of playtime. More importantly, drawing new audiences closer to ATP and the world’s best tennis players. None of this would be possible without the brilliant team at ATP Tour, our wonderful partners at We Are Social Sport and Design and our innovative data, rigging and build partners at TDI, Rezzil and PLAYAR.

The way people engage with sport is changing. Alternative streams, digital worlds, celebrity collabs, meme-ification of footage and a variety of other less traditional broadcast moments are being explored as tactics to attract audiences and drive fame. Last week, in partnership with the team at ATP, we brought some of those tactics and trends together and launched a campaign with the aim of redefining sporting highlights, reaching new audiences and telling a story of sporting innovation. Immersive Highlights, took highlights blowing up on ATPs social channels and within 24hrs hyped up the drama, intensity and entertainment with a premium visual enhancement, then dropped it back into the conversation. On a mission to elevate moments of sporting greatness and technical brilliance without detracting from the moment itself we added immersive layers to social highlights through the week and lit up the conversation around the players, the game and the Nitta ATP Finals. As the group stages unfolded and reached Finals weekend we went a step further and launched Augmented Highlights, the first time live camera data has been used to inform sporting highlights, enabling people everywhere to experience the world’s best tennis players like never before. Opening and placing a like-for-like 3D world AR recreation wherever they are, whenever they want to and creating an entirely new highlight experience in the process. The content experiences took off, with millions of views, shares, engagements, opens and moments of playtime. More importantly, drawing new audiences closer to ATP and the world’s best tennis players. None of this would be possible without the brilliant team at ATP Tour, our wonderful partners at We Are Social Sport and Design and our innovative data, rigging and build partners at TDI, Rezzil and PLAYAR.

Over the weekend we complimented our Nitto ATP Finals ✨Immersive Highlights✨ video work with Augmented Reality builds that allow you to experience the action from any angle. Data, design and immersion coming together to bring Tennis highlights to life like never before. 🔗 link in comments to try them out #augmentedreality #spatial #sportsmarketing

🎾  SERVING UP SOME NEW WORK 🎾 🚀 This week we're creating Immersive Highlights for the Nitto ATP Finals in Turin. With eight of the world’s top tennis players competing, the Nitto ATP Finals promises world-class tennis and nail biting moments. 🤳 In order to reach new social audiences and bring fans closer to the action, ATP Tour has partnered with us to launch a world-first immersive highlights campaign. 👀 The first few days of video highlights are live with plenty more exciting additions to come - follow along with the action and keep an eye out for more. The Make My Day 'Maker model' delivers production excellence through a host great ecosystem partners. Massive shout on this one to We Are Social Sport & Design, Rezzil, PLAYAR, ATP Tour and TDI https://lnkd.in/eeVisGWd https://lnkd.in/erE6p-jE

Our latest work with Netflix for the launch of 🍂 Heartstopper season 3 💕 This one comes as a double dose of immersive video, tapping into the huge fandom around the series. Part 1️⃣  the trailer drop across Instagram, TikTok and Snap Inc. - creating an additional Augmented Reality touchpoint for video distribution and a way for fans to easily react to the trailer and serve it up in a new format where you become part of the viewing experience. Part 2️⃣ the launch of the show. Taking video clips from season 3 of this binge worthy show to create a first of its kind WHAT HAPPENS NEXT video quiz, again this one rolled out across Instagram, TikTok and Snap Inc.. We tapped into the unique behaviour of Augmented Reality to deliver the familiar video assets and make it not just watchable but also interactive and shareable across an incremental touch point. 🤳 🎄 As we start to get into the Christmas Ad season, there's plenty more to be played with in this space and immerse your audience within the brand story.

Next year (votes allowing 🤗 ) at SXSW2025 I'll be joined on stage by industry leaders (and all round very nice people) Shachar Scott Global VP Marketing at Meta’s Reality Labs and Andy Etches co-founder Rezzil to talk about 'XR at the speed of culture'. At Make My Day we're seeing the technology and creativity powering the rapid rise of XR fundamentally change the way people experience culture. From the NBA to the Olympics, via large music festivals and global news outlets, XR is being embraced to turn passive viewing into participatory experience, live and in the moment. Shachar and Andy are at the forefront of shaping shaping this thrilling new space. Together, we'll dig into the technology, platforms and experiences being launched, the highly engaged audiences attached to it and the opportunities for marketers. Any and all votes are very much appreciated, we hope to see you there! #augmentedreality #XR #MetaQuest #Marketing

🗳️ SXSW VOTING TIME 🗳️ This year we’re hoping to bring ‘XR at the speed of culture’ to the stage at SXSW, head to the link below and vote to help get it there 👇🏻 https://lnkd.in/gZSY2Rn9 #augementedreality #virtualreality #mixedreality

What other brand could you be working with across content that includes Cats in crochet hats, Jelly Coffee, Era's inspired Friendship Donuts and Cricket Aesthetic - all within a couple of weeks? it can only be Pinterest UK 📌 We've been having a lot of fun making good things happen across AR effects and native video content for their TikTok and Instagram channels recently, go see for yourself and give them a follow. And if you're a brand looking for immersive social content people want to spend time with for campaigns or everyday social - get in touch via DMs or hello@makemyday.tech 🔗 in the comments to have a play 🤳 🐈

Snap and OMD study: "After only one exposure, ads utilising AR lenses increased short-term likelihood to buy by 53% and long-term likelihood by 31%, emphasising the technology’s potential to help organisations from both branding perspectives." #advertising #augmentedreality #snapchat

Make sure to catch our Founder Will Scougal at SXSW with Snap Inc.'s Resh Sidhu! 🎉 See you there 👋