mark-making*

There seem to be several schools of thought when it comes to AI. From its incredible potential to the capacity for total destruction. It’s an interesting debate. But debating only goes so far. Us? We’re impressed. We see clear opportunities for improving every part of the business, including strategy, creative and production. From where we’re standing, AI is still very much in the exploration stages – but it’s moving fast. So fast, in fact, we invited Jules Love along from *spark to introduce us to the power of what is currently available. After four hours, we were even more wide-eyed and inquisitive about where AI could take our agency. We weren't hiring for an intern, but we ended up with one, and we’re already asking for its help. For the full story, click the link in the comment below 👇 N.B. Yes, this image was generated with AI (powered by a human) #AI #CreativeFuture #mark-making* #B2B

High-fives all around. Our work won another Financial Reporter MIMA! Our fabulous client, Pepper Money UK recently scooped a 2024 Mortgage Industry Marketing Award. Grabbing the gong in one of our favourite categories – Campaign of the Year – it’s testament to their vision for a brand campaign that hits home at the difference they make to brokers’ lives. A single-minded idea that tapped into the audience's psyche, making it more meaningful and memorable. With such depth, it was taken beyond the billboard, featuring in events, exhibitions, and even a wellbeing retreat to deliver incredible resonance. ✨Find out what went into this award-winning campaign by clicking the link in the comment below 👇 #MIMA24 #B2B #B2Bbrandbuilding #B2Bcampaigns

Pushing pause on your rebrand? You may want to think again… Here’s a reminder that rebrand isn’t just a long-term play – it can be key to unlocking immediate opportunities and boosting sales today. 👉 With 2025 on the horizon and strategic plans being put in place, this article looks at the hidden price of hesitation when it comes to rebranding, and why waiting might cost more than you think. See the article link in the comment below 👇 #DontDelay #BrandStrategy #Rebranding #B2BBrandBuilding

Any and every award win makes us smile. Rightfully so. And this year's Financial Reporter Mortgage Industry Marketing Awards was no exception. Nationwide, our long-standing client, bagged the Best Marketing - Mortgages Award, an outstanding result for a team dedicated to consistent quality. We're proud to support Nationwide. For us, a 2024 highlight was our Helping Hand campaign. Designed to inspire first-time buyers onto a difficult-to-reach property ladder. A rewarding cause that got its just rewards. And we couldn’t be prouder. Well done to Gareth Thomas, Michelle Lloyd-Jennings PG Dip DigM , Hajera Ahmed, and the team at Nationwide. To learn more about our work within financial services, check out the link in the comments 👇 #MIMA24 #B2B #mark-making*

Christmas music ✅ Decorations ✅ Festive lunch ✅ We took an hour out to get the crimmy decos done in the office yesterday. While we couldn’t quite hear the angels singing – we heard something. Couldn’t quite put our finger on if it was human or not 🤭 Christmas has officially started at mark-making*– roll on the Christmas do. #mark-making* #Christmas #decorations

DaVinci, VanGogh, Dali, none of them have anything on our very own, David Souch. What do you mean you've never heard of him? We have because he's one of our Art Directors. Stands to reason his incredible painting is reflected in his eye for putting together great brands and campaigns. We're just not sure about the pointy moustace, David. ✨ Learn how David turns vision into art in our latest blog post: https://lnkd.in/ddxmgnVP

It'll be purrrrfect ;)

Every now and then, when we look back at all the fantastic clients and wonderful work we've done, and we can't help but get nostalgic. This work we did for The Shakespeare Birthplace Trust is one of those wonderfully lovely projects. The team who worked on it here at mm*, Nicola Edginton, David Souch, Zoe March, and Hannah Edwards discussed creative insights that led to some glorious outcomes. See the blog link in the comment below 👇

Cheeky. Funny. Irreverent. The Workday: Rockstars campaign is a cracking insight-led effort. Granted, there has been some big spending on a few greats of the rock world, but we think it has totally paid off. See the link in the comment below #B2B #campaign

Something for the weekend? The awesome Abba Newbery on the truth about mortgages and the surprising (or perhaps not) link to Kama Sutra. For more brilliant brand-building insight, brought to life, check out the full episode. Links in the comments below. #Downpaymentdoggy #B2BMarketing #BrandBuilding #Podcast #Creativity #B2BMoreHuman #NewEpisode