Big thanks to LBBonline - Little Black Book for featuring our Executive Creative Director, Jamie Bell, and giving him the opportunity to share his thoughts on how brands should counter society’s nihilistic turn. Creativity isn’t just about selling, it’s about spreading positivity, winning hearts, and lighting up the moments between the madness. 💡 Check out the full article here: https://lnkd.in/eqPj_pkY #TheMaverickGroup #CreativeAgency
If you’re feeling more melancholy than usual, it might have something to do with the third Monday of January looming ahead, a day that’s been known as ‘Blue Monday’ – or the most depressing day of the year – since 2005. If that sounds like pseudoscience that’s because it is, but we can’t ignore society’s nihilistic turn as of recently. So what are brands doing? Should they be doing anything? Can brands find a role in cheering people up, or is that a surefire way to irritate people even more? Or perhaps there are different ways to approach the tension and pessimism. LBB’s Zhenya Tsenzharyk posed this conundrum to the industry’s leaders. This piece features insights from BBH London's Anna Fitzpatrick; Amplify's Ben Peckett; Cheil UK's Ivy Escopete; McCann Central's Ringo A. Moss Moss; MSQ/Sustain's Richard Armstrong; We Are Social Singapore's Agalia Tan; Jung von Matt's Kevin Tiedgen; Collaborate's Martin Severs; TRO's Phil Jeffery; the7stars' Helen Rose; Iris' Peter Wilson; The Liberty Guild's Aimee Luther; Bountiful Cow's Jessica Treasure; VaynerMedia's wanda pogue; 72andSunny Amsterdam's Armando Potter; VML's Megha Parikh, The Maverick Group's Jamie Bell, and McCann London's Mel Arrow. Read here: https://hubs.la/Q032-7lq0