IPG Mediabrands UK

🔮 Predictions for 2025 with The Drum “Brands need to be wary of optimising to the mean. If everyone is using the same AI tools, trained on the same data, the risk is that every campaign looks and sounds the same” Discover this, and more predictions from Kara Osborne Gladwell, UM London CEO and panelists at The Drum event here https://lnkd.in/ef_kTU2t. Huge thanks to Richard Draycott and the team for another insightful discussion.

🎉 Campaign's A List 2025 Congratulations to Richard Morris, IPG Mediabrands CEO, Richard Oliver, MAGNA MD, Enyi Nwosu, Chief Strategy Officer, UM and our incoming Chief Growth Officer, Nagmeh Taheri on being named in Campaign's A-List! A prestigious list that celebrates the most respected and inspirational individuals in the industry, learn more about our teams favourite TV ads, perspectives on hybrid work, and surprising facts about themselves here: https://lnkd.in/e6qa36Mw

An exciting day as UM Worldwide launches its new proposition and philosophy - Full Colour Media - to make a Stand Against Bland. With a focus on asking more, and better, questions; building exciting hypotheses; crafting work that stands out and; unleashing the true potential of tech, AI and media, UM has created a new way of planning media and building brands. An exciting new chapter. Find out more: https://lnkd.in/dR3CMH6U

Horizon 25: A Day of Inspiration & Connection We were thrilled to bring together over 1000 colleagues from across the UK&I at Horizon 25 last week for a day dedicated to connection, inspiration, and setting the stage for a successful year ahead. We celebrated the incredible work and the amazing clients we serve at Initiative UK, UM London, KINESSO UK&I and Mediahub Worldwide while also taking time to learn more about each other and our diverse teams through a brilliant Deeper Signals panel. We joined workshops on music production, improv, and creativity, had live music performances from our Amex Unsigned artists and, the day was made even more special by our guests, Dame Jessica Ennis-Hill and Meera Syal CBE, who shared their inspiring stories and insights with our brilliant interviewers Jo Rigby and Michael Albert Brown. Horizon 25 was testament to the power of collective ambition and the bright future that lies ahead. Thank you to all those who brought the day together and to all our teams for leaning in. Here we go! 🚀 HT: Richard Morris, Lisa Wisniowski, Chris Howell, Noel Cullen, 🐾 Cat Harris, FLPI, Vanessa Doyle and Samantha King #WinningTogether IPG Mediabrands

The Year Ahead 2025: Media Agencies As we start the new year, Kara Osborne Gladwell, CEO, UK&I at UM London shares her insights on what media agencies need to focus on with Campaign UK. Kara highlights the critical role of differentiation, stressing how brands can unlock growth by using data-driven insights to better understand their unique strengths and connect more effectively with their audiences. Read more here: https://lnkd.in/e2cgc5CK

🎉 Volvo picks Initiative for global media account Huge congratulations to Initiative UK for ending the year with such a wonderful win. The partnership with Volvo is testament to the expertise, determination and resilience of our Initiative teams across the world. An exciting 2025 ahead! Read more on Campaign UK here: https://lnkd.in/emEeN8sv

🙌 Celebrating Open Women's Network Monthly Award Winner Each month, our Open Women's Network celebrates the incredible achievements of women and non-binary colleagues through their monthly awards and this quarter, we've been focusing on Big Firsts. Huge congratulations go to Carolyn H., Communications Manager, UM London who takes our final award of the year for this nomination by colleagues: "Carolyn has truly stepped up, embracing many firsts as she navigates the UK media landscape from Canada. A standout moment this month was her first time presenting Thursday 30, a KPI for her this year. Despite not being a fan of big crowds, she absolutely nailed it, showcasing her dedication and growth. Beyond her day-to-day client work, Carolyn has also been volunteering her time to support the UN Women campaigns, taking the initiative to contribute to these important efforts in her spare work time. Her commitment and drive deserve recognition! Congratulations Carolyn - massively deserved! #WinningTogether #MBOpen

👀 ITV First Look Our team had a sneak peek of ITV's programming content for 2025 and what can we say, we're all in for a real-treat in the New Year. A conspiracy thriller with Siobhan Finneran, crime drama with Martin Clunes and a psychological thriller with James Norton, alongside many ITV classics, were just a small selection of the work coming in 2025. Great to see you simon daglish, Ayshe Aplin, Bhavit Chandrani and team.

The latest update to our Global Ad Forecast by our MAGNA Global Media Intelligence team reveals that global ad revenues soared to $933 billion in 2024 (+10%), fueled by innovation in digital formats and record growth in traditional media. The UK remains the third-largest ad market in the world, reaching £43.2bn ($54bn) in 2024, up 11.2%. Traditional media ad revenue is estimated to grow 1.3% to £7.5bn with ad revenue for digital players growing by double digits to total £35.7bn — a 13.5% increase. Thank you to The Media Leader UK for their analysis: https://lnkd.in/eaXn8759 Learn more about the latest forecast and key insights here: https://lnkd.in/e_bjWAzU

👏 Top 10 Media Planners It's been another busy year for Enyi Nwosu as he leads the strategic direction of UM London alongside co-chairing Campaign's Media 360 in May, delivering the IPA Strategy Summit Keynote in September, and an invitation to be president of the Cannes Lions Dubai Lynx Media Jury in March. So, making the list of the country's Top 10 Media Planners again is thoroughly deserved. Congratulations Enyi! https://lnkd.in/expCxQkj