IAB UK

We've teamed up with TikTok for Business Europe to bring you a special three-part podcast series exploring three of its big priorities: measurement, creative performance and policy & brand safety ⭐ The first episode out today sees IAB UK's CMO James Chandler and TikTok's Head of Client Measurement UK Charlotte Skornik get into changes around approaches in recent years, the consumer journey and why last click attribution is destined for room 101 ⏳ Watch 👀 https://lnkd.in/eSezeWnj Listen👂 https://lnkd.in/eUabKkmv Production: Trisonic #Podcast #Marketing #Digital #Advertising #TikTok

Top brands like Arla Foods, giffgaff | Certified B Corp and TENA Men came together at the Ham Yard Hotel on Tuesday for our third annual #IABDebrief ✨ Catch up on all the highlights here 👉 https://lnkd.in/gjNphEU7 #Event #Digital #Marketing

In the third and final episode of our special podcast miniseries with TikTok for Business Europe, our CMO James Chandler welcomes TikTok's Senior Government Relations and Policy Manager, Giles Derrington, to discuss the relationship between trust and business outcomes, public policy changes and what ‘Project Clover’ means for TikTok users and their data 🙌 Episodes 1 and 2 are available on our YouTube and via all good streaming platforms ▶️ Watch 👀 https://lnkd.in/exe2xPPm Listen👂 https://lnkd.in/ep-d65c7 Production: Trisonic #Podcast #Marketing #Digital #Advertising #TikTok

Following COP29, we’ll be gathering IAB members at November’s Last Thursday Club to discuss what’s been achieved to date in our industry, how to drive change and what still lies ahead on the path to net zero ♻️ As always, expect lively discussion, ample networking opportunities and a tasty breakfast to boot 🥐 IAB UK members can book Thursday 28 November for free now 👉 https://lnkd.in/eCXBwt_s #LastThursdayClub #COP29 #Digital #Advertising #Sustainability

In the second episode of our special podcast miniseries with TikTok for Business Europe, our CMO James Chandler welcomes TikTok's Marketing Strategy Lead, Callum Mayfield Smith, to the studio to chat brand loyalty, return on creative, attention and how TikTok has disrupted storytelling ⭐ Episode 1 is available on our YouTube and via all good streaming platforms - stay tuned for the third and final helping this Friday ▶️ Watch 👀 https://lnkd.in/eSrExNMs Listen👂 https://lnkd.in/eVrFbfu6 Production: Trisonic #Podcast #Marketing #Digital #Advertising #TikTok

IAB Debrief is THIS Tuesday - join us at the Ham Yard Hotel for a fast-paced morning of insights behind some of the best digital campaigns around ✨ Speakers confirmed include Arla Foods, AutoTrader, giffgaff | Certified B Corp, NHS, TENA Men, WeAre8 and Zenith 🗣️ Thank you to our sponsor i-media 🙌 Explore the agenda and book your ticket now (IAB advertisers and agencies go free) 👉 https://lnkd.in/g6Kied4u #IABDebrief #Digital #Advertising #Event #Campaign

Join The Hobbs Consultancy next Tuesday, 19 December, for Masculinity in the Workplace 2024 🗣️ To coincide with the theme of this year's International Men's Day, 'Leading with Heart', the virtual event will welcome a panel of speakers including Xavier Rees, Dr Lalith Wijedoru and Mariama Conteh to discuss putting Leading with Heart into practice. Explore the agenda and book now 👉 https://lnkd.in/ea5YRYMu #MasculinityInTheWorkplace #InternationalMensDay #EngagingMen

Following our CTV roundtable last week - all about collaboration, standardisation and ‘dropping the C’ - we’re continuing the conversation with some of the industry’s leading voices 🗣️ So on this week's filmed episode of The IAB UK Podcast, our CMO, James Chandler, is joined by MiQ’s Michael Lampard Chisvo, PubMatic’s Tim Willcox and Vevo’s Sarah Gul to discuss key issues facing CTV, including brand safety, overcoming fragmentation and driving transparency 📺 Watch 👀 https://lnkd.in/ecC-S7au Listen 👂 https://lnkd.in/eWcW9uR4 Production: Trisonic #CTV #Roundtable #Digital #Advertising

⏳ There's just 1 week to go until Debrief 2024 - join us Tuesday 19 November at the Ham Yard Hotel for a morning jam-packed with the inspiration and strategies behind driving real impact across digital platforms 🤳 Companies attending to date include UK Home Office, House of Fraser, Liverpool Football Club, ROLEX, TUI, Unilever and Warner Music Group. Speakers confirmed include Arla Foods, AutoTrader, giffgaff | Certified B Corp, NHS, TENA, WeAre8 & Zenith 💫 Thank you to our sponsor i-media 🙌 Watch last year's wrap film, explore the agenda and book your ticket now (IAB advertisers and agencies go free) 👉 https://lnkd.in/g6Kied4u   #IABDebrief #Digital #Advertising #Event #Campaign

The Competition and Markets Authority has published its latest report on Google's Privacy Sandbox, alongside Google's latest progress report. Read our summary here 👉 https://lnkd.in/es2dnVx6 #Google #PrivacySandbox #Digital