MIDiA Research

📚🎵 Check out our latest report, "The state of music AI", which delves into how consumers are using AI music platforms and audio modification tools. Discover key insights about user demographics, motivations, and desired features. 👉 Click here to explore the report today: https://ow.ly/5lmz50SsYvM

Starting soon 🚀 The video industry is undergoing a significant transformation driven by the impact of Artificial Intelligence on creation tools and workflows. At this crucial moment, the industry must adapt to meet the changing needs and processes of social, marketing, and professional creators in order to secure future value. This event is designed to provide industry stakeholders with the strategic vision needed to navigate this transformative era. Gain invaluable insights into the creative process and the challenges faced by creators. Featuring a compelling keynote presentation and a dynamic panel discussion, this webinar promises to deliver actionable insights and expert analysis. To access the "State of the video creator tools economy" report, please contact anthony@midiaresearch.com.

🚨 Starting in 1 hour! 🚨 Join us for the "Video Creator Tools: Where Disruption Meets Opportunity" webinar hosted by MIDiA Research. Dive into insights from our “State of the video creator tools economy” report. Click here to register https://lnkd.in/eXYK4RER #Webinar #VideoIndustry #AI #CreatorTools

The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity https://lnkd.in/ebjfC-Rf

The #videoindustry is evolving, especially with #AI transforming creation tools and workflows. To adapt and thrive in this new era, join us on June 26th, 2024, for the “Video Creator Tools: Where Disruption Meets Opportunity” webinar. 👉 Click here to reserve your spot today: https://lnkd.in/eXYK4RER #MIDiAWebinar #VideoCreation

💻 🎥 Don't miss out on our upcoming free webinar next week, where we will explore MIDiA's latest report on the state of video creator tools. Gain access to exclusive insights from our creator survey, uncover market trends, and discover new opportunities. You'll also have the chance to interact with our panel of experts, who will address all your burning questions! 👉 Click here to sign up: https://lnkd.in/eXYK4RER

🤳🔍 When the era of social platforms arrived, Facebook, Twitter, and Instagram gave us a common ground, a "town square" around which to gather – but that’s now changing! Our report, "Death of the town square | Social fragmentation and a decentralised digital future," delves into the shifting audience preferences for community, curation, and offline experiences that will put further pressure on cracks already forming – creating a landscape of increasingly fragmented audiences, both within platforms and between them. Click below to learn more. 🔗 https://ow.ly/UgNs50SkFBo

🌎 Five years ago, we made the call that ‘niche is the new mainstream’. Today, this dynamic is so fundamental to music and culture that we are firmly in the stage of second order consequences. 📊Superstars are getting smaller, the long tail is getting longer, and rightsholders are bringing in earnings thresholds to keep that growing long tail at bay. But it was a blog post by my colleague Tatiana – “Did Charli XCX go mainstream, or did the mainstream just go niche?” – that got me thinking whether, now five years in, the mainstreaming of niche has reached a tipping point. 👀There are 3 ways to define 'mainstream': 1.        Absolute scale: how big are the numbers? 2.        Relative scale: how big are the numbers compared to others? 3.        Active reach: what share of the total audience does an artist have? 📉The numbers are inarguably getting smaller. 🦅The Eagles best selling album shifted 38 million units in the US. Taylor Swift's 2.9 million. The Eagles reached 17% of the US population, Taylor Swift 2% 🎵'But the album's a dying format' I hear you say. So let's look at streams. Swift was the most streamed artist on Spotify in 2023, but she was just 1.4% of all Spotify streams. Her record Eras tour meanwhile sold tickets to just 1.3% of the US population. 🎤None of this is a critique of Taylor Swift - she's a hugely successful artist at the top of her game. But the game is not the same as it once was. It is not that Taylor Swift is not huge — she is. 💡But she is not mainstream, because mainstream itself is now niche 👇Check out the full article for more 👇

Why video creation tools must go niche to survive AI streamliners like Apple Intelligence https://lnkd.in/eXwKm7nn

Stability from chaos: How today’s artists find sustainable success in a turbulent music industry https://lnkd.in/e6gWRPNJ