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#EmbeddedFinance... Why isn't everybody doing it? Embedded finance is at an interesting place in the hype cycle right now, with traditional institutions having observed the market for some time and now seriously looking to externalise their products – and even the concept of “embedded fintech” coming to the fore. We know there are advantages for businesses and consumers alike, but what are the biggest challenges to adoption?   🛑 Technical and operational hurdles   🛑 Regulatory and compliance issues   🛑 Cost implications Take a look at our article (below) for the key challenges and how to build a strategy that tackles them head on. #embeddedfintech #technologydoption #APIadoption #financialservices #fintech

🎃 Don't be afraid of APIs this Halloween! 🎃 Sure, API integration can be a scary experience if you don't have the right support and technology toolkit, but luckily we're here to help. This year, get to know some of the mmob team and their biggest fears about APIs and beyond. What scares you most about API integration? 👻 #embeddedfinance #openbanking #APIintegration #APIs #softwaredevelopment Cheuk-Hong Cheng CHI HO LOK Blai Pratdesaba Ian Carter Sebastian Czarnowski Amit Mehta Jake Figg Olivia Minnock

❓Why do you need a universal API adaptor? We often talk about our technology as a universal adaptor for APIs – meaning we can make any API compatible to be surfaced within multiple digital channels. But why did we build it? 💸 Maintaining separate integrations is time and resource intensive, so managing all your deployments centrally means major savings. 📲 Offering white label solutions where customers build their own UX can cause problems with customer engagement and even compliance – mmob’s technology allows more control. ⏳ Time for technical deployment can eat into your partner’s product roadmap, and if they have other priorities your sales cycle can lengthen. These are just a few reasons why we offer a universal adaptor for our partners’ API based products and services. Check the comments below to find out more.

📣 Easier API adoption is key… Last week you heard from our CEO Irfan Khan about how making your APIs more “consumable” can differentiate you from competitors. We know that easier API adoption will be vital for #fintech to grow. But what are the challenges? Our Product Lead Jake Figg shares his top three: 👩⚖️ Regulatory concerns – a lengthy review process must be undertaken to ensure compliance, not just for the initial deployment, but for updates across all platforms where the API is deployed. 🤳 UI/UX strategy – both partners need to ensure they are happy with the front end build, ensuring the product reaches as many customers as possible and complements existing features. 🤝 Bringing together resource – any API integration project can require a large number of stakeholders from Front and Back-End Development and Product, to Commercial and Compliance. What’s your biggest challenge when it comes to #APIintegration? Read more of Jake’s thoughts below ⬇

Our CEO Irfan Khan enjoyed taking part in Mastercard's European Advisory Board panel this week - mmob is a proud part of the Mastercard Start Path #openbanking programme.

❓ What are the key security concerns when integrating your partner’s API? APIs are a great way to add new features and product offerings for your customers, but integrating with any partner can expose you to risks if not done properly. 🔐 Here are 3 top things to bear in mind: 🔹 Authentication protocols – does the API use robust methods like OAuth 2.0 or OpenID Connect? 🔹 Error handling – is this sufficient to prevent information leakage? Could error messages expose vulnerabilities? 🔹 Access control – does the API provide fine-grained access control so you can be precise about who can do what with your system? 👀 Check out our full blog post linked in the comments, or get in touch with contact@mmob.com to find out how our Engineering team ensure secure API integration. #softwaredevelopment #cybersecurity #API #APIintegration #engineering

The mmob team had a busy week attending lots of #fintech and #technology events around London! 🔹 Exploring the impact of AI on financial services at CogX Festival. 🔹 Future of Financial Services summit featuring a great fireside chat on the future of #embeddedfinance by Shaul David and Sophie GUIBAUD. 🔹 Google Cloud Summit catching up with our friends at Google and Zencore. 🔹 Fintech Club with Grow London at Level39 discussing how fintech can put #wealthmanagement in the hands of retail investors, and what must be done to achieve this responsibly. 🔹 Innovate Finance's Fintech as a Force for Good discussing the contribution of #openbanking to people's financial wellbeing and what the next use cases are to generate revenue. It was great to catch up with Nick Reid, Naren L., Karen Zhang, Matthew Hyde, Jon Hart, Andry Reyes, Jack Mulcahy, Matt Izadi, David Beer, Weybudur Rahman, Michael Treacy, Will Webber, Gary Bowers and more of our industry colleagues.

How can fintechs boost adoption of their product to drive revenue?   It’s no secret many fintechs are struggling with growth and adoption of their products and services. Our CEO Irfan Khan recently discussed with SkyParlour the reasons behind this, and shared some thoughts on what scaling businesses can do: 📄 Don’t just rely on your API docs to get the message across. Many fintechs have a “build it and they will come” mentality and think once their documentation is on their website, people will be able to interpret it. In most cases, you need to illustrate the value of your APIs through demos and use case suggestions. 🔑 Easily consumable products are key. Markets like #BaaS are continually being saturated with solutions and fintechs struggle to differentiate from their rivals. If you can make your APIs as consumable as possible, you can win more clients over competitors with similar solutions. 🔗 Be honest about your target partners, and their limitations. Many fintechs are focusing on small groups of sophisticated clients who can take an #API and build around it easily, but even these clients have a decreasing tech budget, and there aren’t always enough of them to build a scalable business. A focus on serving a wider pool of less sophisticated partners could win out.  Check the comments to find out more. #APIintegration #embeddedfinance #fintechadoption #scalingfintech

👀 See you next week! The mmob team will be attending a number of events across London next week, please reach out to contact@mmob.com if you would like to meet us. ⚙ CogX Festival - Monday 7th October ☁ Google Cloud Summit - Tuesday 8th & Wednesday 9th October 🚀 Grow London Fintech Club - Wednesday 9th October 💚 Innovate Finance Fintech as a Force for Good - Thursday 10th October 🌎 shipshape.vc, G-P & Dawn Capital Going Global for growth - Thursday 10th October We'd love to connect with the community and share how we are helping API-first companies reduce the time, cost and complexity of launching and managing multiple integrations.

Our COO Ian Carter is looking forward to taking part in the Regional Roadshow! Get in touch if you're attending too... 🚂