Monks

For years, the Big Game was as much about the commercials as the sport itself, with fans eagerly anticipating TVCs that dominate next-day water cooler conversation. 📺 But in a real-time world, the biggest plays aren’t just on the field—they’re online. 📲 From immersive second-screen experiences to dynamic social content, we brought the action to where audiences were already engaging—on their phones, their feeds, and beyond—delivering for 10+ clients to make game day unforgettable. Check out some of our game-day work in our new reel—starring graphics created with Adobe Firefly.👇🏿

LBBonline - Little Black Book asked: Which brands stood out during the Big Game ad breaks? 🏈 And Wesley Haar, ter answered. Alongside other creative and strategy leaders, our Co-Founder sat down with Addison Capper to share his reaction to the Big Game spots and dive into our record number of multi-platform campaigns. 🤳🏼 “For us, being part of 10 projects this year meant we weren’t just watching this evolution—we were helping brands go beyond the expected, creating moments that weren’t just memorable during the game but continued to spark conversation long after the final play,” he says. “That’s what it takes to win today: not a single big idea, but a big idea brought to life everywhere people are.” Read the article  👉🏽 https://lnkd.in/gdm_gR6C

Roses are red, 🌹 violets are blue, your strategy’s on point, through and through. 💌 Wishing a happy Valentine’s Day to our partners, teams and all our marketing and tech colleagues out there. 🩷 May your day be filled with joy, inspiration and engaging customer experiences. 💍

We’re not just raising the bar; we’re creating a new one! 🎥 We’re proud to announce the development of a hyper-realistic video avatar for Envoyé Spécial, powered by our cutting-edge Monks.Flow—a comprehensive suite of AI-driven solutions that optimizes marketing workflows. ✨ Airing as part of a special episode dedicated to the AI Action Summit in Paris, this technological feat showcases our expertise in generative AI for television production. 📺 By delivering this innovative avatar of the show’s host, we’re revolutionizing video content creation and setting a new industry standard. “Leveraging our agentic-enabled workflows, we met the speed of the brief head-on. With less than seven days on the clock, we brought Élise Lucet to life—creating a seamless workflow powered by Runway, integrating image generation, voice cloning, video, and lip dubbing for rapid output," says Debora den Iseger, SVP Content & Innovation, Global Studios. "This allowed us to move fast without compromising quality.” By delivering this innovative avatar of the show’s host, we’re revolutionizing video content creation and setting a new industry standard. “This project showcases the power of Monks.Flow and our ability to deliver innovative solutions for ambitious projects,” says Emmanuel Anjembe , Director of Strategy and Development at Monks. “Our collaboration with Envoyé Spécial, which reaches over 2 million viewers, illustrates how Monks.Flow is transforming video content production.” Check it out 👇🏿

Now this is a winning play we’re proud of. Just in time for this year’s Big Game, we joined forces with Dove and a lineup of star athletes—Venus Williams, Kylie Kelce, Tara Davis-Woodhall, Emma Navarro, Odessa Jenkins and Billie Jean King—to inspire the next generation of female athletes to stay in the game. 🏋🏼♀️ With 1 in 2 girls leaving sports due to low body confidence, we we supported #KeepHerConfident, Dove's long-running campaign with online videos and social content that highlights these stars’ personal stories, empowering girls to overcome self-doubt and keep pursuing their passion for sports. 🏃🏿♀️ Learn how to help #KeepHerConfident in sports at Dove.com/confidentsports or on Dove’s social channels. Plus, keep an eye out for something special with Billie Jean King coming soon!

In 2025, customer expectations will continue to soar—and only the boldest brands will measure up. 🚀 With rapid, disruptive technologies reshaping customer experience, the pressure is on to deliver hyper-personalized journeys and immersive digital touchpoints. Staying ahead means rethinking strategies to create deeper connections, build trust and foster loyalty—or risk falling behind. 🏇🏽 Our latest report, “25 Key Insights for 2025,” explores emerging customer experience trends, including the innovations and strategies that will separate the leaders from the rest. 💡 Swipe through for a glimpse of what to expect, and download the full report to learn more 👉🏻 https://lnkd.in/gaiXHhU4

When it comes to fan loyalty, sports teams might want to take a page out of a brand’s playbook. 📓 Over at LBBonline - Little Black Book, our EVP, Global Head of Experience, Jordan Cuddy, shares the ways in which sports teams 🏈 can capture and engage with new fans at a time when fandoms are prioritizing shared values, emotional connection 🧡 and entertainment. “The future of sports hinges on our ability to entertain on and off the field as much as we inspire,” she writes. “The big game reminds us of what fans crave more than trophies: they want connection and experiences. Teams that act more like brands—through emotional alignment, compelling content and a culture of engagement—will create legacies that thrive well into the next generation of fandom.”    Read the full piece 👉🏻 https://lnkd.in/g6hrB8q8

We teamed up with Burger King, 🍔 to launch the Million Dollar Whopper Contest and the winner of the Million Dollar Whopper contest has been crowned! The Maple Bourbon BBQ Whopper®, is the ultimate fan-designed burger. This one-of-a-kind creation didn’t just appear out of thin air—it’s the result of an incredible journey fueled by fan creativity and cutting-edge tech. First, participants dreamt up their ultimate Whopper® toppings. Then, our AI-powered experience designed their masterpiece, complete with AI-generated ads and custom-themed backgrounds. 🤖 This interactive, personalized experience turned fan ideas into reality—with a shot at winning a million dollars 💰—all while showcasing the Burger King® brand’s iconic message: Have it Your Way. Check out the winning creation at 👉🏻 bk.com/mdw.

Struggling to strike the perfect balance between quantity and quality? Let AI tip the scales in your favor in an engaging session on Scaling On-Brand Content with Adobe GenStudio, featuring our own Solutions CTO, Tim Goodman, and Adobe’s ANZ Head of Content and Commerce, Sheerien S.. ⚖️ The event will showcase how Adobe GenStudio for Performance Marketing empowers your teams to craft personalized, data-driven campaigns efficiently while maintaining brand integrity. 💻 Attendees will enjoy real-world use cases and live demos, demonstrating how marketers can self-serve while consistently adhering to brand standards. Join us this Thursday, February 13th at 4pm NZDT, and seize this opportunity to enhance your content strategy—register now to secure your spot! 👉🏾 https://lnkd.in/g9rM8Qg3

Two leaders of our team are penciling an exciting honor into their schedules. ✏️ We’re proud to announce that Adrian Belina, our Global Executive Vice President of Creative, and Luisa Consuegra Rodríguez, our Head of Digital Marketing, have been selected to join the D&AD Awards juries this year, where they will vet the most groundbreaking ideas deserving of the prestigious Pencil. 🏆 More than just an awards show, D&AD is an education charity that invests in the next generation of creative talent—making it a true celebration of innovation and impact. 🎨   Adrian will be bringing his expertise to the Experiential: Activation & Participation Jury, while Luisa will lend her sharp insights to the Digital Marketing Jury. Together, they’ll help spotlight the ultimate standard of creative excellence—and we can't wait to see what makes the cut. 🌟