Monks

Are your customers tired of dealing with ineffective chatbots? 🤖 Enter Virtual Shopping Assistants (VSAs)—the next evolution in customer engagement powered by AI. Join our expert panel to discover how VSAs are revolutionizing online retail for brands. 🛍️ Learn from Karli DeFilippo, our SVP of Experience; Peter Altamirano, VP, Global Head of Technology; Fernanda González, Group Experience Director; and Michael N., Sr. Director of ML & AI Solutions and discover practical strategies to implement AI-driven personalized shopping experiences that enhance engagement and drive sales. Head to our site for the full conversation 👉🏻 https://bit.ly/40c6VMa

INSIDER LATAM has the inside scoop 🔎 on our real-time strategy. In this interview, Andreia Tavares 🏳️🌈, our VP, Head of Social LATAM, shares her insights on the latest trends shaping how brands connect with consumers.. “Today, we seek to build intimacy with the consumer—knowing their humor, establishing a relationship with them, and being relevant.” she says. “People don’t want to see ads, they want to see content, and luckily one of those contents can be an ad.” Read the full article 👉🏽 https://lnkd.in/g7S6MadT

This news has us charged up 🔋: our work for BMW has made the Eurobest shortlist in the Digital Craft: Video/Moving Image category! To launch the all-electric iX2, 🚙 we partnered with the iconic virtual influencer Lil Miquela and hopped on an adventure that celebrates the beauty of human existence. Blurring the lines between the virtual and real worlds, Lil Miquela explored a spectrum of emotions through the iX2, while BMW showcased its forward-thinking spirit in today’s fast-moving, electrified digital age. Congratulations to the teams! 

We’ve unrolled the blueprint for producing high-quality, brand-accurate content at scale—here’s how. 📝 In this article, NVIDIA introduces the Omniverse Blueprint for 3D conditioning, a guide showcasing reference workflows for building applications that harness generative AI 🤖 to create visual assets. The piece explores how this technology can unlock new possibilities and streamline efficiencies ⚙️ across the content supply chain, and how we’re using Omniverse Blueprints to accelerate development. Read the full article 👉🏽 https://lnkd.in/eM9gD56K

With great power comes great responsibility—especially in media buying. Our Global VP of Legal & Privacy, Asli YILDIZ , LLM, joined Linda C., our EVP of Global Media, Jamie Barnard, CEO at Compliant, and Julio Loredo, Senior Director of Media at Shipt, for an insightful webinar on data privacy and responsible media buying. They covered how the business operates on a foundation of transparency, and why compliance and ethical practices are crucial for building trust with consumers.

The Grand Prix may be over but Las Vegas is still *the* place to be: we’re heading to #AWSreInvent! ✈️ Next week, your favorite Monks will be on the ground showing off our skills in enterprise generative AI, analytics, cloud operations and more. 🤖 Don’t miss our SVP of Media & Emerging Technologies, Victoria Milo, speaking at the AWS Partners LIVE! Booth on generative AI. 🎤 Plus, come meet Sir Martian, our AI robot, at the Amazon Web Services (AWS) Partner Village. If you’re also headed to Vegas for this Amazon Web Services event, 📅 reach out to Lewis Smithingham, EVP, Strategic Industries; Karli DeFilippo, SVP of Experience; Iran Reyes Fleitas, VP, Global Head of Engineering; Scott Griset, EVP, Global Consulting; Justin Billingsley, Chief Growth Officer; Christina Bender, Sr. Director of Partnerships; or Victoria Milo to chat. 🫱🏻🫲🏽

The Las Vegas Grand Prix rolled into town last weekend, but it was Progressive Insurance that claimed the real prize. 🏆 We joined forces with the brand to bring its iconic spokescharacters to life on The Sphere, showcasing an important safety feature on the world’s largest LED screen. With expert craft, our team managed production for this campaign, unveiling Progressive’s latest innovation: Accident Response—a technology that uses a driver’s smartphone to detect major accidents. 🚘 "We had an amazing time collaborating with Progressive on this multifaceted project, encompassing a full live-action shoot, animation, VFX, and social media executions," says Andrew Bell, our VP, Global Director of Post Production. "The unique setting of the Sphere presented exciting challenges, making our work with such an iconic brand even more fulfilling." Learn more over at The Drum 👉🏻 https://lnkd.in/gXQAPVNN

“I am truly honored to serve as an Executive Sponsor of the S4 Women’s Leadership Program and am continually inspired by the amazing women leaders at Monks,” says Deborah Heslip, our Co-Global Chief Client Officer. 🚀 As in previous years, we brought together an exceptional group from around the world to participate in an in-person educational experience on University of California, Berkeley's campus, 👩🏼🎓—an opportunity to sharpen their strategic vision and build skills in leading, coaching and mentoring others. “Their dedication, talent, and commitment to excellence leave a lasting impression on all of us. Congratulations to everyone involved!” says Heslip.

We’re excited to set sail ⛵️ with SailGP to launch the Unstoppable global brand campaign. Developed ahead of its 2025 Season opener in Dubai, this campaign combines out-of-home media moments, video content, event marketing and thought leadership—showcasing the spirit of SailGP while highlighting the incredible momentum of one of the world’s fastest-growing sports. 🌍 “Our new Unstoppable brand campaign will bring the fun and excitement of SailGP to the next level of global fandom – elevating new team personalities, event experiences and the spectacle of our sport to create deeper connections and ensure people want to be a part of it,” says Leah Davis, Chief Marketing Officer at SailGP. “We know that once someone discovers SailGP they’re intrigued, and our campaign will tap into that insight to increase our global audience and  transform us into a top-tier league with a momentum that cannot be stopped.” Read more over at Ad Age 👉🏽 https://lnkd.in/dADz8MCS

We’re thrilled to announce that Monks has been named the Top Fice 2024 Innovation & Technology Agency of the Year in both Argentina and Colombia! 🎊 TopFICE celebrates the strongest agencies based on their performance at leading festivals and award shows worldwide. 🌎 This recognition in particular highlights how our teams in Argentina and Colombia have set the standard for blending technological expertise with strategic creativity, enabling us to create impactful solutions that drive growth and ignite innovation. ⚡️ Here’s to pushing boundaries and shaping the future of innovation and technology! 🚀