MTM

𝗠𝗧𝗠’𝘀 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗖𝗼𝘂𝗻𝘁𝗱𝗼𝘄𝗻 𝗗𝗮𝘆 𝟭 🎄✨ This year, we’re wrapping up 2024 in a new way! Over the next 12 days, we’ll celebrate the amazing projects we’ve delivered for our wonderful clients, the positive impact we’ve made, and the dedication of our internal committees. Let’s reflect on a fantastic year together! 𝗗𝗮𝘆 𝟭: 𝗔𝘄𝗮𝗿𝗱𝘀 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 🏆 As the Market Research Society (MRS) take place this evening, it feels fitting to start by celebrating our accolades. 𝗪𝗲 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝘀𝗵𝗼𝗿𝘁𝗹𝗶𝘀𝘁𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗿𝗲𝗲 𝗮𝘄𝗮𝗿𝗱𝘀 𝘁𝗵𝗶𝘀 𝗲𝘃𝗲𝗻𝗶𝗻𝗴: 👏 𝘉𝘦𝘴𝘵 𝘕𝘦𝘸 𝘝𝘦𝘯𝘵𝘶𝘳𝘦: For the incredible work of our #UXR team. 👏 𝘉𝘦𝘴𝘵 𝘐𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘈𝘸𝘢𝘳𝘥: For our project with Google, The Relevance Factor. 👏 𝘔𝘦𝘥𝘪𝘢 𝘙𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘈𝘸𝘢𝘳𝘥: For our study with the BBC. We’re thrilled to celebrate with industry friends tonight, and wish all the finalists the very best of luck! We’re also incredibly proud of the recognition our team has earned this year: 👏 Caroline Wren was awarded an MRS Fellowship for her leadership on the MRS Sustainability Council, including the recent update to the MRS Climate Pledge. 👏 Jonathan Stone received the #AURA Individual Impact Award, anonymously nominated by a client—a testament to the value of his work. 👏 And finally, a huge thank you to Adwanted UK for recognising us with the 𝘉𝘦𝘴𝘵 𝘐𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘔𝘦𝘥𝘪𝘢 𝘙𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘗𝘳𝘰𝘫𝘦𝘤𝘵 and the 𝘙𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘌𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘯𝘦𝘴𝘴 𝘈𝘸𝘢𝘳𝘥. Here’s to celebrating success, collaboration, and impact across the industry. Stay tuned for Day 2 tomorrow! 🎁 #MTMChristmasCountdown #MRS2024 #TeamMTM #CelebratingSuccess

NEW POD EPISODE🎙️ In the latest episode of Byte Club, Michael Underhill interviews Rui S. Campos, a product leader with experience at Ocado, Gatwick Airport, Vodafone, and CGI. They discuss Rui's career path, the evolution of product management, the rise of #AI and its impact on software development, and the challenges and opportunities of working with both software and hardware. Watch the full epsiode here: https://lnkd.in/eKPvcKma #byteclub #developer #dev #devconsultancy

Are you at the Media Research Group (MRG) conference today? Because we are! Each year we look forward to this wonderful event and learning from all the incredible speakers. This year, we will also be supporting our very own Morgan Burgess who will be co-presenting with our client Raffaella Stratta to discuss this year’s #WhyWeWatch project, which explores how the explosion of user-generated content has reshaped viewers' standards of quality and engagement 🤳 See the full report here: https://lnkd.in/dQwgUjZ6 If you’re there too, come and find us and say hi! #mrg #whywewatch

Whenever there is a seismic shift in society, such as Trump’s re-election to the White House a couple of weeks ago, there is endless soul-searching to make sense of consumer attitudes and forecast the implications for the coming years. To better understand this seismic shift, we revisited our Cultural Insights report, titled ‘The Great Unwokening’, from earlier this year, which identified the growing gender divide and rise of more traditional, sometimes conservative, ways of life. Our report identified several key trends to help brands forge a new ‘gender alliance’ over the coming years. Check out this month’s Trends Snapshot for a re-cap on the report and guidance on how to navigate these uncertain global times. #genderdivide #culture #trends #elections

What an incredible week at Product Design Week ! We’re so proud to have spoken at such an inspiring event and even prouder of our own Michael Thompson and Eva Muhr, who took the stage at UX Live to share insights on what streaming services can teach us about #UX design: 📺 Tackling choice paralysis—why we freeze up with too many options and the clever hacks users deploy to beat it. 📺 Using image-based discovery to guide users visually, with minimal labels and maximum impact. The week was packed with fascinating talks from across the industry, like: 👉 Ryan Robert K. on Literalism in Digital Design, where he highlighted how sticking to the basics—efficiency, simplicity, and user familiarity—can often trump conceptual reinventions. 👉Kevin Stewart eye-opening session on How to Innovate Out of a Recession, showing how constraints have historically led to the most ground-breaking ideas and why now is the time to seize opportunities—especially with the rise of #AI. A huge thank you to the amazing team at UX Live! who organised this week of bold ideas and fresh inspiration. If you have any questions or would like to hear more about our key-note speech, get in touch! #PDW24

What's brewing in the tech world? ☕️ Tune in to Episode 3 of Byte Club to find out. Michael Underhill our resident podcast host and Head of Developer Consultancy here at MTM, speaks to Rui S. Campos (Ex-Ocado, Gatwick and Vodafone), dropping next week! 🔥 A sneak peek of what's to come... #byteclub #dev #developerconsultancy #devpodcast

Welcome to the team Chris Pruce! 🥂 We're so happy to have you on board! A quantie with a love of behavioural science and true crime - what's not to love!? Has anyone else seen The Jinx? 👀 #newjoiner #welcometotheteam

Tired of guessing what your users want? In-situ testing provides the real-world insights you need to: 👉 Enhance user experience 👉 Optimise product design 👉 Boost user engagement 👉 Drive business growth Learn from Helen Wright, how we're transforming the way brands connect with their audience. #UserExperience #ProductDesign #DigitalMarketing #Innovation

On Friday, the Department for Culture, Media and Sport released a new report titled "The Future of TV Distribution," which we co-authored and contributed to as research and insight partners. The report indicates that, based on current trends, 95% of UK households will have the capacity to watch TV over the internet by 2040. However, 5% of UK households (equivalent to an estimated 1.5 million people) will still rely on traditional linear broadcasting at that point unless intervention is taken. Our Head of Strategy, Rob Collier, commented on the report: "While access to IPTV is set to approach universality in the next decade, the report highlights the sizeable group that will — without support — remain reliant on broadcast TV and lacking the benefits of IPTV." He added: "As with the move from analogue to digital over a decade ago, there are a raft of considerations and ramifications for the entire TV ecosystem to navigate as we shift towards IPTV." Thank you to all of those who covered the news, here is the most recent piece of coverage from The Media Leader UK: https://lnkd.in/ekf76w9z If you have any questions, please don't hesitate to get in touch! #futureofTV #TL

We’re in our brand power era, and it’s here to stay.    Last week, a report we produced for CNN titled "Brand Power: Strategies for Instant Impact and Future Growth" was released into the world! It looks at why brands everywhere are doubling down on brand marketing, and shares practical tips for making these strategies work in real campaigns.   What to know what the data revealed? Hear what senior consultant and project lead, Imogen Nightingale, has to say about the findings:   👉 Brands put brand marketing first: Always-on investment in brand set to surge next year for lasting impact. 👉 Brands go global: As audiences connect across borders, advertisers shift budgets to build a unified worldwide presence. 👉 International news media boosts brand credibility – Ads placed alongside major global news events don’t diminish brand sentiment; instead, they elevate brand prestige and trust.   To find out more and get your own copy of the report, keep reading…   A huge thank you to the team at CNN: Jo Tenzer, Jacqueline Tung, James Spellins and Oliver Barter for choosing MTM as your research partner.   #thoughtleadership #brandpower #cnn