MTM

Thinking about how our moods and mindsets impact how we engage with DOOH ads? 🤔 Serena S. is speaking at the Executive Channel Network (ECN) breakfast presentation this Wednesday 22nd, where she'll be discussing how our perception of ads changes depending on our location and mindset. Are you going? We'd love to say hi!

Trademark leather jackets, shiny new chips, robot vacuums with little arms and some genuinely useful AI features - here is our take on CES 2025! #ces2025

A bit late to the party, but we’re absolutely thrilled to share that the 2025 CX Trends report we authored for Acxiom is now live! This year, we’re dubbing it the antidote to the notion that #AI is the answer to all things marketing and #CX. Curious what we mean? With AI firmly entrenched in the business and marketing lexicon, leaders everywhere are exploring how it can drive efficiency. But amidst the buzz, we’re taking a moment to step back and reflect on its impact on customer experience. Yes, AI is undeniably transformative and poised to shape the future of marketing and CX. However, let’s not forget: there’s still nothing quite like the power of the human touch. The best brands aren’t choosing between AI and humanity—they’re seamlessly combining the two, using AI to enhance customer engagement without ever losing the human connection. Want to dive deeper? Click the link below to read the full report! Click here to access the report: https://lnkd.in/eAUa6cak #cx #customerexperience #thoughtleadership

As part of the latest annual Research Live Industry Report, insight professionals from STRAT7, MTM, Savanta, GWI, Opinium, Do You Research and Future Studio discuss collective challenges and opportunities in the market research sector: https://lnkd.in/eDYuYghw #mrx Peter Kneale, Graeme Cade, Caroline Wren, James McLintock, Ella Fryer-Smith, James Endersby (Opinium), Tom Smith

🤳 It’s no news to anyone how accelerated the trends cycle has become with help from social media and the app that everyone is already tired of blaming (aka TikTok.) In an era of fast information and even faster dissemination, the big question ends up being: is nothing trending, or is everything trending at the same time? 📶 Let’s take a look at our 2024 journey, and remember some of the noticeable signals that led us here. #trends #culturalinsights #forecasting #marketresearch

🏆 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬: 𝐌𝐓𝐌 𝐢𝐬 𝐬𝐡𝐨𝐫𝐭𝐥𝐢𝐬𝐭𝐞𝐝 𝐟𝐨𝐫 𝐭𝐡𝐫𝐞𝐞 𝐀𝐝𝐰𝐚𝐧𝐭𝐞𝐝 𝐀𝐌𝐑𝐀 𝐀𝐰𝐚𝐫𝐝𝐬! We're so happy to announce our nominations across three prestigious categories: 🌍 Best International Media Research Project Our collaboration with Google and Ipsos on "The Relevance Factor" 🎯 Best Custom Media Research Project - Media Owner Our partnership with BBC exploring "TikTok: Behind the Filter - Is it an Opportunity or a Threat to the BBC?" ✨ Research, Data or Measurement Company of the Year ✨ This last nomination particularly highlights our team's collective dedication and excellence in delivering innovative solutions. Congratulations to all finalists - we're looking forward to celebrating together at the awards ceremony Adwanted UK! #AMRAAwards #MediaResearch #Innovation #AdwantedAwards2025

Amazing to see that the 2025 CX trends report that Grace Donnelly and I produced for Acxiom has made it to the front page of their website, with a quote from their new CEO to boot! Investing in compelling content is not only an investment in your sales pipeline, but your brand and reputation in-market as well. Link to the full piece below 🤠 https://lnkd.in/eMUySns9

Check out the latest article for Think with Google written by MTM Managing Partner, James Bryson.

𝗠𝗧𝗠’𝘀 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗖𝗼𝘂𝗻𝘁𝗱𝗼𝘄𝗻 𝗗𝗮𝘆 𝟭𝟮 🎄 It’s the final day of our Christmas countdown – thank you for celebrating with us! Today, it’s last but not least, as we take a look at our commitment to sustainability. At MTM, we're passionate about reducing our environmental impact. It’s top down for us, our Managing Director Caroline Wren, is not only a Green Party Councillor but also a driving member of the Market Research Society (MRS) New Net Zero Pledge. Under her guidance, our Net Zero Committee makes sure that we are raising awareness and taking actionable steps to help our planet. 𝗢𝘂𝗿 𝗡𝗲𝘁 𝗭𝗲𝗿𝗼 𝗝𝗼𝘂𝗿𝗻𝗲𝘆: 💚 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴, 𝗥𝗲𝗱𝘂𝗰𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗻𝗴: We're committed to tracking our carbon footprint, reducing emissions, and collaborating with others to drive positive change. 💚 𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗔𝗰𝘁𝗶𝗼𝗻 𝗟𝗶𝘀𝘁: We're following the MRS Climate Action List to guide our sustainability efforts. 💚 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Caroline's dedication to sustainability has been recognised by the Market Research Society, who awarded her a Fellowship for all of her contributions to our industry, including, being a driving force behind the New Net Zero Pledge. 𝗢𝘂𝗿 𝗧𝗲𝗮𝗺'𝘀 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀: 💚 𝗦𝗲𝘄𝗶𝗻𝗴 𝗖𝗹𝗮𝘀𝘀𝗲𝘀: We're learning to repair and upcycle clothing to reduce waste. 💚 𝗔𝗻𝗻𝘂𝗮𝗹 𝗖𝗹𝗼𝘁𝗵𝗲𝘀 𝗦𝘄𝗮𝗽: We're encouraging sustainable fashion choices by organizing clothing swaps in the office 💚 𝗣𝗹𝗮𝗻𝘁𝗶𝗻𝗴 𝘁𝗿𝗲𝗲𝘀! We partner with out printer provider PaperCut who plant trees on our behalf so all of our printing is carbon neutral   By taking these steps, we're working towards a more sustainable future for all. Thanks for coming along on our 2024 reflection series, and we wish you all a lovely festive break! #MTMChristmasCountdown #Sustainability #NetZero #ClimateAction

Research and strategy consultancy MTM recently completed research that examined how people use Google Search and YouTube in their shopping journeys. They worked with 60 participants across the U.K., U.S., Germany, India, Japan, and South Korea. Everyone got the same assignment: Live your normal life for five days without Google Search and YouTube. Then tell us about your experience. Read what the participants had to say in our latest story on Think with Google 👉 https://goo.gle/3BsTXQg #ThinkWithGoogle #DigitalMarketing #Marketing #Research #Shopping