NIQ Brandbank

Your Guide to 2025 Product Content and Shopper Trends is here! 🆕📰 This brand-new report from NIQ Brandbank dives deep into the evolving priorities of shoppers, from the financial challenges influencing purchasing decisions to the rising importance of health and wellness in creating informed choices. Explore how brands and retailers are transforming omnichannel experiences, bridging the gap between physical and digital shopping environments, and leveraging innovative technologies like quick commerce apps and connected ecosystems. Unlock the future of product content and discover the insights shaping consumer behavior in 2025. Download now! 👇 https://lnkd.in/gBhWPNWd

The 2025 Product Content Experience Report is here! 📖⭐ This report dives deep into the evolving priorities of shoppers, from the financial challenges influencing purchasing decisions to the rising importance of health and wellness in creating informed choices. Explore how brands and retailers are transforming omnichannel experiences, bridging the gap between physical and digital shopping environments, and leveraging innovative technologies like quick commerce apps and connected ecosystems. Unlock the Insights 🔓👇 https://lnkd.in/gc4Cbd-e

NielsenIQ data shows that despite decreasing inflation, shoppers across the globe are still spending on average 17% more than they did in 2022. As more shoppers continue to spend more cautiously, where can brands and retailers appeal to shoppers beyond price? Shoppers value: 💡 Transparency 📱 Information beyond the label 🌱Complete product attribution Having complete product content that informs shoppers at all touch points is essential to forge loyalty and transform cautious browsers into buyers. Find out more about the top trends influencing shopper behavior and shaping product content in 2025 in our brand new report 📖👇 https://lnkd.in/g8uXHGgk

Shoppers are looking for specific attributes when looking for household items. 🔎Antibacterial 🔎Non-toxic 🔎Disinfectant These are just some of the key attributes that are important to shoppers when considering purchase. Help your products that meet this important criteria stand out by building enriched product detail pages across your retail network. From ensuring that attributes are called out effectively in product information to illustrating key selling-points with infographic imagery, NIQ Brandbank is here to help you set up your pages for success. Get started today 🌐👇 https://lnkd.in/gz-5SYgF

Stay Ahead with Real-Time Content Distribution 🌐 Your products deserve to be seen – in the right places, at the right time. With NIQ Brandbank's Shopper Experience Platform, unifying and distributing your B2B and B2C data is effortless, ensuring your product content reaches the largest network of retailers instantly. With one click, your content reaches all desired end points, ensuring efficiency and consistency across your ecommerce networks. Ready to unlock efficiency? Get started today 🌐👇 https://lnkd.in/gNvkyBCe

Do you want to improve your product description page views easily in 2025? 🚀 Adding rich media to your pages can be as easy as dragging and dropping your pre-made additional product content from across the omnichannel into NIQ Brandbank’s Rich Media solutions. If your content already exists for other campaigns, why not create a consistent omnichannel experience? 💬 Book a demo with our team to learn how easy it is to amplify your product page! 👉https://lnkd.in/gSrvMWUA 👈

Are your product pages set up as THE destination for your product information? 📱 Studies show that over 80% of shoppers conduct research before making a purchase decision. Ensure your product description pages are up-to-date, accurate and engaging with NIQ Brandbank's innovative Content Health solutions. Track your content score against competitor products and make sure shoppers conducting research online have all questions answered instantly. Book a demo with our team today 🌐👇 https://lnkd.in/g_Kycdda

Your content is our reputation. At NIQ Brandbank, high quality and consistent product content is at the core of what we do. We help brands and retailers digitalise the shopper experience via a range of end-to-end solutions including content creation, management and optimisation. Contact our teams to find out how we can help you 💬👇 https://lnkd.in/gxPyCDqh

40% of shoppers claim to be innovation-seekers, who are keen to try what is new and stay on top of trends. 📈 As brands increasingly innovate and reformulate to appeal to this shopper segment, it is essential these products are online on time and are discoverable at the point of purchase. 🛒🔎 With NIQ Brandbank's range of digital content solutions, from image capture and creation to data management and optimization, we are your one-stop-shop for getting your products in front of innovation-seekers fast. ⌚ Find out more 🌐👇 https://lnkd.in/gXP9XJUw

Private Label continues to grow in popularity across the US. 📈 NIQ data indicates that 40% of U.S shoppers find store brands a good alternative to national brands. As more shoppers switch to private label for competitive price and value, what investments are retailers making to continue this growth and what can brands do to stay competitive? Find your answers here 📰👇 https://lnkd.in/gbv9Q9T3