📣 We are thrilled to announce Nielsen and #JioHotstar’s new collaboration! This will help advertisers and agencies gain unparalleled insights into their campaign performance, empowering them to measure, analyse, and maximise ad campaigns with precision that drives engagement. Read the full release here: https://bit.ly/4302e9Y #Jiocinema #Hotstar #Collaboration #Nielsen #OTT #Streaming #IPL2025
Nielsen
Software Development
New York, NY 1,240,758 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
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http://nlsn.co/6006JMfty
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- Software Development
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- 10,001+ employees
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- New York, NY
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- Public Company
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- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
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Updates
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In our latest Power Chat, we had the honor of interviewing Taylor Rooks a two time 🏆 Emmy nominated sports broadcast journalist and host, about representation in sports media and the power of storytelling. Discover more in our recent Diverse Intelligence Series report http://nlsn.co/6049Ivv0B
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As TV and digital converge, marketers need to keep people at the center. 👥 Download our guide for cross-media data and audience insights to help your 2025 media planning http://nlsn.co/6043avhWl
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#PollOfTheWeek - Features like “Skip Intro” have changed how we watch. Nielsen measures what audiences love most—and why it matters for brands. Learn more: http://nlsn.co/6047IqC79 #Streaming #OTT #Mediasellers #OTTPlatforms
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New from @Nielsen: Why Big Data + Panel is the key to accurate media measurement! 🔍💡 Learn how this powerful combination improves scalability, accuracy, and stability for the industry. Read more: http://nlsn.co/6044Inqrk
Need to Know: How big data plus people panels improves data quality | Nielsen
nielsen.com
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Nielsen reposted this
I am honored to announce the new collaboration between Nielsen and #JioHotstar. It unlocks new possibilities for audience measurement and offers media buyers insights across India's largest digital platform. Under this engagement, Nielsen will provide advanced ad measurement for one of the leading OTT platform, leveraging our extensive expertise in audience measurement. Advertisers will now have the possibility to unify ad measurement with independently verified third-party data to measure and analyse ad campaigns. Read the full press release here:
JioHotstar And Nielsen Collaborate For Advanced Ad Measurement Ahead Of Tata IPL 2025
nielsen.com
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One dashboard, millions of viewers – get daily insights, measure across millions, and maximise with precision. Nielsen ONE solution provides a unified view across digital, helping advertisers track engagement and prove ROI. Measure reach across millions of engaged on #JioHotstar viewers with granular, data-driven metrics—all in one dashboard. Start measuring smarter today: https://bit.ly/41txEo1 #Hotstar #Jiocinema #OTT #Streaming #Nielsen #NielsenONE
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Local media is a trusted source during crisis. During the LA fires, TV, radio, and digital engagement soared as communities sought real-time updates. Reaching all audiences requires a strong multi platform strategy. See how Nielsen’s insights highlight the role of local media in times of crisis: http://nlsn.co/6041InUmN
The LA Fires: How multiplatform local media became a lifeline | Nielsen
nielsen.com
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Our Top Ten Streaming List is live! 🎬 Six titles surpassed the billion-minute threshold led by Netflix’s action comedy film Back in Action generating 1.54 billion minutes viewed. Check out the full list: http://nlsn.co/6049ImgPH
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Sports dominate co-viewing, with major events like the Super Bowl 🏈 driving huge spikes in shared viewing. But children’s shows also see high co-viewing rates. Platforms and publishers, are you leveraging these insights? 📖 Read Nielsen’s latest article on co-viewing to dive deeper: http://nlsn.co/6049InWf3
What sports can teach us about co-viewing on TV | Nielsen
nielsen.com