Nomensa

What do Gen Z users expect from your website? Gen Z users are not only soon to be the world’s key decision makers, but also the dominant consumer force. 70% of Gen Z users want websites to intuitively know what they want. This means websites that are easy to navigate, providing an easy, stress-free experience. Businesses MUST adapt to Gen Z user expectations to thrive. So what?    Gen Z’ers expect more than just functionality. They demand websites that understand their needs, provide personalised recommendations, and make navigation effortless. Our take?  "Gen Z won’t tolerate sludge in the funnel. They expect frictionless experiences and intelligent interactions. Websites that feel second nature." - Hannah Tempest Need help adapting to a Gen Z dominated market? Get in touch! Link in the comments. #UXDesign #UserExperience #GenZ #Personalisation #FutureFocused 

A great digital user experience cannot exist without considering accessibility. Ethically, accessible design puts people at the centre of every product, device, or service, regardless of ability. But it’s not just the right thing to do; it’s a smart commercial decision too. 🔹 Businesses can save up to 40% on costs by thinking about accessibility from day one 🔹 1.3 billion people worldwide experience disabilities. Accessibility helps you reach them 🔹 The Purple Pound (the spending power of people with disabilities in the UK) alone is worth £270 billion annually Get it right from the start, and build trust, loyalty, and a better experience for everyone. With the European Accessibility Act (EAA) deadline coming up, there’s no time to wait. 📖 Read our intro to the European Accessibility Act before it takes effect this June: https://lnkd.in/eM3fadrw #a11y #EAA #accessibility

Have you ever heard of ‘nudge and sludge’? Your users want to complete their tasks as quickly and easily as possible. That’s where nudge and sludge come in. ✅ Nudges guide users towards positive actions, like enabling autofill, offering quick pay, or answering key questions alongside their journey. ❌ Sludge creates friction, like forcing account sign-ups at checkout, overwhelming users with too many options, or hiding key information. Hannah Tempest explains this perfectly: "Small tweaks can make a big difference to conversions and your customer experience. By designing with user-centred nudges and eliminating conversion-killing sludge, you help users achieve their goals." #UserCentredDesign #eCommerceUX #RetailUX

We’re hiring!! We’re building a powerhouse Business Development Team. If you’re ambitious, driven, and passionate about creating meaningful client relationships, we want to hear from you. We’re currently hiring for three key roles: - Business Development Director: Lead and inspire our BD team, drive high-value sales, and shape our growth strategy. 🔗 https://lnkd.in/dsvsTrJw - Business Development Manager: Build strong client relationships, craft tailored proposals and help win new business. 🔗 https://lnkd.in/dbJGm3X3 - Sales Development Representative (SDR): Be the first point of contact for potential clients, generating high-quality leads and opportunities. 🔗https://lnkd.in/dyaedn6p 📍 Location: Bristol or London (Hybrid) Interested? Apply before the 28th of February! Know someone who’d be a great fit? Tag them below! ⬇️ #TeamNomensa #Hiring

🚨 The Experience Edit returns next week! 🚨   On Friday, 28th February, we’re dropping the 2nd edition of our newsletter - packed with insights to elevate your work in UX, design, and accessibility. Here’s what to expect inside this month’s edition: - Expert takes on the latest UX trends  - Practical tools & tips you can use right away  - A deep dive into accessibility and inclusive design  - Exclusive content from our team of specialists Don’t miss out on fresh ideas, expert insights, and practical tips straight to your inbox. 📩 Sign up now to get The Experience Edit as soon as it lands: https://lnkd.in/e4sbtmRJ #UXDesign #ExperienceDesign #Accessibility #TheExperienceEdit

What does good collaboration look like?    For us, it’s working with Sheffield Hallam University (Hallam) on projects that make a real difference for staff and students alike. Together with Ceri, Will, and the team, we’ve been working with Hallam to deliver quality experience design.     Here’s a word from Nathan, Head of Digital Experience at Hallam:    "We've done everything from small Figma file optimisations to complex development with Nomensa, and every practitioner they've brought to the table has been fantastic. And as a head of service, I love the account and programme support – they have really got to know us and can work with us to find the right skill profile and delivery model for each project."    We’re proud to partner with Sheffield Hallam University and collaborate to deliver long-term value.     #Collaboration #UserExperience #UXDesign #ExperienceEducation 

91% of people don’t even complain, they simply leave.  “Businesses can’t afford to wait for complaints as a signal to improve. Listening to what users don’t say, through data, testing, and observation, is as critical as responding to feedback.” - Will Wellesley-Davies Users expect effortless, enjoyable interactions. Anything less, they’ll take their business elsewhere.  Proactively identifying and fixing issues ensures you keep customers before they even think about leaving. We know first-hand that seamless experience keeps users loyal. The question is... Are you ready to take a proactive approach?   Find out how UX Strategy can help organisations craft meaningful, seamless experiences. Link in the comments 🔗👇 #UXDesign #UserExperience #CustomerRetention

With AI, automation, and A/B testing shaping digital experiences, you might wonder... Do we still need user-centred design (UCD)? Absolutely. To quote Hannah: “Humans still populate the earth today and use all these tools.” So, why wouldn’t you want to involve them in your design process? - A/B testing helps optimise, but it won’t tell you the “Why” to users behaving a certain way.  - Data-driven tweaks lead to small improvements, but true innovation comes from designing for people, not just from patterns in the data. We help teams put UCD into practice in a way that delivers real impact. Want to make it work for you? Let’s chat: https://lnkd.in/e6nmFmCc #UX #UserCentredDesign #ROI #DigitalTransformation 

Our research shows that over 80% of users expect a seamless experience across all devices. That means they want websites and apps that are fast, intuitive, and consistent. If your site or app falls short, you risk losing customers and missing opportunities. So, how can you ensure your digital experience meets user expectations? A multi-disciplinary approach is key. By combining: - User-centred design: to align with real user needs  - Web optimisation: to ensure performance across all devices  - Usability testing: to identify and fix friction points early …you can create a digital experience that’s intuitive, accessible, and future proof. Ready to adopt a multi-disciplinary approach? We can help: https://lnkd.in/ea2UP2ax #UXDesign #UserExperience #DigitalExcellence 

This week is National Apprenticeship Week 2025, a time to celebrate the impact of apprenticeships and the businesses that support them. Apprenticeships offer a valuable route to building skills, gaining hands-on experience, and unlocking career opportunities. With a focus on continuous improvement, the apprenticeship system is evolving to help more people complete their training and achieve success. If you’re considering an apprenticeship or supporting someone who is, now’s the perfect time to explore the opportunities available. Find out more about NAW 2025: https://lnkd.in/eFXSpxC7 #NAW2025 #Apprenticeships #SkillsForLife