Our business has been rooted by the foundations that Mike Brook laid more than 40 years ago, and everything we have done since follows and honours his guiding principles. Now, as we continue on our path of growth, his approaches provide our north star and remind us of the significance in everything we do going forward — for people and plant, since 1982. Thank you ProFound - Advisers In Development for the kind words of support.
📬 A few months ago, we received one of the most outstanding letters in our mailbox. 🌳 🌿 The letter, signed by Mike Brook, owner and founder of Organic Herb Trading, shared his wishes for the future of his over forty-year-old business, now that he is beginning to step away from the company. For us, it was outstanding because he managed to simplify, in such an approachable way, so much essential knowledge. 🌱 When Bert-Jan Ottens, founder and owner of ProFound, met Mike in 2006, it quickly became evident that he was not afraid to do what it takes to develop outstanding projects that support people, their economies, and regions. His knowledge and passion quickly became a source of inspiration for the entire ProFound team, and a solid friendship based on collaboration was born. 🌻 Mike has worked tirelessly to prove that bringing traditional uses of medicines and herbs to the market is possible with respect and fairness. 💐 Since the birth of the company, Organic Herb Trading has been a pioneer in developing markets for traditional ingredients used in skincare, herbal tea, food, and medicinal products. More than this, their commitment to organic practices, sustainability, quality, and fairness has become a point of reference for others. Mike worked with us on the CBI - Centre for the Promotion of Imports from developing countries studies for natural ingredients in health, spices, and herbs, guiding the team in the right direction with his expertise and knowledge of the trade. At BIOFACH, he supported us at the initial stages of the Organic Africa Pavilion, offering his perspective on the market, informing us, while also contributing to the BioTrade project in its initial stages. 🦋 The work that Organic Herb Trading does is a reference for organic and fair trade internationally. They somehow manage to keep it simple: choose organic, be fair, embed quality, and make it sustainable! Read Mike’s wishes in the link and share your thoughts with us: https://bit.ly/3Ya2YVU #ThisIsProFound #AdvisersInDevelopment #ReGen55 #Sustainability #OrganicTrade #OrganicHerbs #NaturalIngredients #AccessToMarket #CircularEconomy #Agroforestry #MarketGrowth #MarketEntry #MarketAnalysis #StrategicPlanning #BusinessGrowth #GreenFuture #SustainableBusiness #EcoFriendly #Regenerative #BioTradeAsia Matt Richards, Laura Tucker