OTHERWAY

A big thank you to OTHERWAY, #OlafHajek and our design team for their stellar work on the new #Christmas range for Fortnum & Mason and of course for the beautiful campaign it has inspired.

Very excited to see all the new Fortnum & Mason Christmas work out and about after over a year of collaborating with the team to totally redesign and re-launch the range. As has become the expected standard of Fortnum's packaging, this was another labour of love and fine craft. Placing product and provenance at the heart of the story. For the packaging, OTHERWAY commissioned the brilliant Olaf Hajek who painstakingly hand painted the beautiful characters and patterns that would become the protagonists of this year's new story. More to come on comms...

A year in the making. The new Fortnum & Mason #Christmas range is now live and we couldn’t be prouder. OTHERWAY working in collaboration with the brilliant team at Fortnum’s and the supremely talented #OlafHajek, to bring to life the rich stories of product and provenance across each and every pack. Thanks as ever to Yvonne Isherwood, Liz Darran and the rest of the team for their partnership. 📷 Handover Agency

A year in the making. The new Fortnum & Mason Christmas range is now live and we couldn’t be prouder. OTHERWAY working in collaboration with the brilliant team at Fortnum’s and the supremely talented #OlafHajek, to bring to life the rich stories of product and provenance across each and every pack. Thanks as ever to Yvonne Isherwood, Liz Darran and the rest of the team for their partnership. 🎄✨

The Art of Gifting X Fortnum & Mason. We’ve spent the past year collaborating with #fortnums brilliant product, design and marketing teams to reimagine their #Christmas range, packaging and campaign for 2024. Placing product and provenance at the heart of the story. For the #packaging, we commissioned the extraordinary talent of artist #OlafHajek to bring the stories to life. Creating enchanting visual tales - in which patterns, scenes and Fortnum's creative characters are intertwined. 📷 Handover Agency

Nice Rice’s striking ads by OTHERWAY cleverly use fluffy rice to depict pollutants https://ow.ly/w6WR50U5UU2

Thanks Megan Williams at Creative Review for the article on our new campaign for NICE RICE. “This campaign is designed to help wake people up to the worrying impact rice farming is having on our planet,” says Otherway’s Jono Holt, “helping to transform the category and offer people a more sustainable alternative to the norm.” Read more: https://lnkd.in/ebqfx-65

The rice industry has a dirty little secret. Excited to see our new OOH campaign for NICE RICE out in the world - highlighting the surprising and quite frankly shocking environmental impact of conventional rice farming. Big shout out to the wonderful team over at NICE RICE for making a deliciously sustainable and much needed alternative to the norm. And to everyone over at OTHERWAY who helped to make this one happen. PS. Get your hands on some Nice Rice. It's not only better for the planet, but it's absolutely delicious too.

NEW WORK: 🍚 Our ‘dirty little secret' out-of-home campaign for NICE RICE is now out in the wild. Shockingly, rice is responsible for the second highest emissions footprint of any food globally – only beef is worse. Holy cow. NICE RICE's mission is to bring change to the way rice is farmed and continue to raise awareness about the true environmental impact of our food choices.

🌊 Ever wanted to dive into the realm of graphic design? 🎨 👀 The discipline plays a vital role in shaping our daily brand experiences. But it doesn’t just stop at visual communications – it also includes aspects such as strategy, art direction, illustration, production, web design, and programming. 🙌 We’ve invited senior designers Jordan Mann and Rhiannon Brackpool of OTHERWAY studio to share their essential list of resources to help you kick-start your graphic design journey. 🔗 Click the link below to discover invaluable websites, tools, books, webinars and games now! https://lnkd.in/gs9qmV53