PerformX Live

SPEAKER ANNOUNCEMENT - Ian Mullane (founder of Keepme.ai) 🤖 “AI has gone from a competitive advantage to a business-critical for the fitness industry” What Ian doesn’t know about AI is not worth knowing. 🚨 You can see Ian and hours of other priceless insight at PerformX on 26-27 Feb 2025 with our limited Super Early Bird Ticket available now from just £35 for TWO days 🚨 Ian is a man on the pulse of industry shifts. Be prepared to be blown away by his actionable insight on how you can harness AI in your fitness business. As part of our Advisory Board, he has helped shape our most ambitious show yet. Check out our website for all the names announced so far. DON’T MISS our Super Early tickets (ending soon) Giles Denning MCIM Mark Hartnett-Morgan Phil Mortimer Hilary McGuckin MCIM

SPEAKER ANNOUNCEMENT There is no one better qualified to talk Business of Fitness than Jeff Zwiefel. With 25 years under his belt leading the U.S. giant gym chain Life Time, Jeff is a real inspiration and success story of the sector We are honoured to be flying him over to share on one of his most recent projects, MIORA, and give actionable insight on how gyms and coaches can capitalise on the premiumisation trend As the Business of Fitness Show, PerformX care about bringing you the most important and impactful education to shape your 2025. Join th best in the game globally on 26-27 Feb 2025, NEC Birmingham Don’t miss our Super Early Bird tickets at the UNMISSABLE value of £35 for two days - offer ends very soon Giles Denning MCIM Mark Hartnett-Morgan Phil Mortimer Mohammed Iqbal Matthew Januszek Ian Mullane Anthony Vennare Dawn Tuckwell Joanna Seldon Joanna Walker Phil Learney John Penny Colin Waggett Daniel Summerson Oliver Patrick Daniel Chappell Martyn Oakey Ian Rushbury Rory McEntee Marc Diaper Sarah Watts Constantinos Yiallouros Adam Stowell Buzz Gym Shafiq Ahmed Derek Biggs Hugh Hanley Luiz Silva Fraser Kennedy Jean-Claude Vacassin Michaela Hurst Louise Day Jaclyn Hughes

🤩 SPEAKER ANNOUNCEMENT We are super excited to announce Adrienne Adhami, brand consultant and host of leading podcasts Power Hour, and Modern Wellness (alongside the legends Oliver Patrick and Sammi Adhami) As the Business of Fitness Show, PerformX care about bringing you the most important and impactful education to shape your 2025. Adrienne is versed in the modern consumer and has defined them for you to help understand your new potential audience. From the everyday athlete to the active ager and everything in between. BUT she recommends you choose just one…  ‼️ Don’t miss our Super Early Bird tickets at the UNMISSABLE value of £35 for two days - offer ends very soon Giles Denning MCIM Phil Mortimer Mark Hartnett-Morgan Madeleine Whitcombe Amy Buckingham Liam Ventom Gary Da Costa Ryan Watson Advisory Board: Mohammed Iqbal Matthew Januszek Ian Mullane Dawn Tuckwell Joanna Seldon Tory Eyre Phil Learney John Penny Oliver Patrick Daniel Chappell Martyn Oakey Ian Rushbury Rory McEntee Marc Diaper

🚨SPEAKER ANNOUNCEMENT - Tim Gray ☯, the UK’s leading Biohacker 🚨 We’ve been busy creating our most ambitious PerformX yet, filled with the most important education and shifts in the sector Tim is on a mission to educate the masses on optimising health and performance. Be prepared to learn how you can capitalise on the growing trend to reverse ageing for your members. We have created the ultimate masterclass schedule to set you up for the most successful 2025. And you can see it ALL for just £35 (whilst our Super Early Bird price lasts) Giles Denning MCIM Phil Mortimer Mark Hartnett-Morgan Madeleine Whitcombe Amy Buckingham Liam Ventom Gary Da Costa Ryan Watson Advisory Board: Mohammed Iqbal Matthew Januszek Ian Mullane Dawn Tuckwell Joanna Seldon Phil Learney John Penny Oliver Patrick Daniel Chappell Martyn Oakey Ian Rushbury Rory McEntee Marc Diaper Anthony Vennare Joanna Walker Colin Waggett Daniel Summerson Sarah Watts Constantinos Yiallouros Adam Stowell Buzz Gym Shafiq Ahmed Derek Biggs Hugh Hanley Luiz Silva Fraser Kennedy Michaela Hurst Louise Day Jaclyn Hughes Keith Pickard

⏰ Countdown to PerformX: 8 Weeks to Go! We’re thrilled to announce that IndigoFitness will be returning as one of our key exhibitors for the fourth consecutive year! As the trusted equipment provider for the luxurious Third Space gyms, Indigo Fitness continue to set the standard in the fitness industry 🎬 Just in: Check out our latest podcast episode where we dive into Third Space Clapham Junction, one of the latest gems in their expanding portfolio. Nestled in the iconic former Arlington & Hobbs department store, this club blends stunning 1920s architecture with cutting-edge fitness facilities. Join Tom Harding-Rooke for an exclusive tour and a deep dive into what makes Third Space the pinnacle of luxury gyms (dropping this week) 📅 Mark your calendars and grab your Early Bird tickets now for PerformX, just £35 for two days! Join us to connect with industry leaders like Indigo Fitness and get a firsthand look at the future of fitness Great work on another beautiful opening to John Penny (of our Advisory Board), Colin Waggett and team! Nicola Nixon Jamie Taylor Rob Coleman Giles Denning MCIM

PerformX pride ourselves on being at the pulse of the shifts in the sector. Introducing our first partners & exhibitors bringing the fire in 2025: Life Fitness / Hammer Strength - Striving to inspire healthier lives through solutions for every facility and exerciser Pure Energy Music - Empowering fitness instructors with programme-led, expertly curated music for fitness Velites Sport - The most innovative fitness equipment to help your clients reach their goals faster NADclinic - Trusted Growth Partner and Leading Global Pioneer in NAD+ Therapeutics & Supplementation - Scientifically proven, hyper-personalised IV therapy programs, therapeutics and supplements Nike Strength - Poised to take the industry by storm, their training equipment is engineered to the exact specifications of championship athletes BOX12 - Trusted by the biggest brands in fitness, BOX12 delivers 'boxing for fitness' solutions that get members hooked IndigoFitness - Specialists in designing intelligent training spaces and crafting bespoke equipment for health and fitness facilities Giles Denning MCIM Phil Mortimer Mark Hartnett-Morgan Madeleine Whitcombe Amy Buckingham Liam Ventom Gary Da Costa Ryan Watson Daniel Lucas Ian Rushbury Jamie Cartwright Jon Eade Joanna Walker Ivan Stevenson Matias Hernandez Van Waes Anton Berwald Nicola Nixon Jamie Taylor Tom Harding-Rooke

The fitness industry is evolving, fast. And that’s why we work with some of the pioneers of change, the bigger picture thinkers, those on the pulse of uncovering these major shifts, in order to help us deliver the most important topics to set up our audience of leaders, gym owners and coaches for the most successful 2025. Here’s a sneak peak of what our Advisory Board have outlined for you to have the most successful possible 2025: 📱 Digitalisation and embracing wearable data - Kristen Holmes (WHOOP) 💰Premiumisation and the rise of the $40,000 a year membership 📈The future of recovery on the gym floor 🤖 AI in the fitness industry 2025 and beyond 🧠 Understanding the 5 modern wellness personas 🔋Longevity & biohacking 🏥 The fitness industry’s role in wellcare 🔮 The gym of the future 🚀 Fitness industry trends & shifts in 2025 and beyond ⭐️ Lessons from the hospitality sector - what we need to learn about customer service Don’t get left behind. Secure your Early Bird Ticket now for just £35 for two days and rub shoulders with the best in the game. Unmissable value

🤯 The cat is out the bag, our 2025 HEADLINER is Kristen Holmes, the Global Head Human Performance and Principal Scientist at WHOOP As the number 1 target identified by our Advisory Board (the Avengers of the fitness industry), we are thrilled to announce Kristen, a powerhouse in performance science. She combines cutting-edge tech insights with practical strategies to drive impact in health and wellness. With the drastic rise in digitalisation, gym operators and coaches are keen to understand how to embrace this wealth of data available to them on their customers at scale And that’s why we’ve bought you one of the sharpest brains in the sector, the woman behind keeping WHOOP in a thought leadership position by having a clear understanding of what’s coming around the corner Don’t miss this exclusive opportunity to learn from one of the industry's top minds! Snap up your Early Bird tickets NOW for their lowest price they will ever be and be prepared for an absolutely game changing schedule of speakers coming your way at the PerformX, the epicentre of fitness business evolution Giles Denning MCIM Mark Hartnett-Morgan Phil Mortimer Mohammed Iqbal Matthew Januszek Ian Mullane Anthony Vennare Dawn Tuckwell Joanna Seldon Joanna Walker Phil Learney John Penny Colin Waggett Daniel Summerson Oliver Patrick Daniel Chappell Martyn Oakey Ian Rushbury Rory McEntee Marc Diaper Sarah Watts Constantinos Yiallouros Adam Stowell Buzz Gym Shafiq Ahmed Derek Biggs Ian Rushbury Hugh Hanley Luiz Silva Fraser Kennedy Jean-Claude Vacassin Michaela Hurst Louise Day Jaclyn Hughes Keith Pickard

No brainer. 🧠 Thousands of pounds worth of masterclasses 🤝 The industry’s best networking, including our Prestige VIP Club 🔮 A leading exhibition of the best brands in the sector, including our gym of the future centrepiece All for just £35 (the lowest price our tickets will ever be) 🤯 Early Bird Tickets available NOW for a limited time only. Think of a name in fitness & wellbeing, they’re here. Will you be?

THE BIG REVEAL 🤯 When we say PerformX 2025 is set to be our most ambitious show yet, we mean it. Having outgrown our old home, we have some VERY exciting new features to further cement ourselves as the epicentre of Fitness Business evolution. This will be a game changer… Here’s what you can expect: 🧠  A TED Talk style Main Stage Auditorium to host world-leading talent  🔮 The Gym of the Future centrepiece designed by Layrd Design Ltd and full of industry leading kit 👑 The PerformX Prestige VIP Lounge, hosting c-suite and buyers from the most ambitious in the sector  💰 Our Board Room - facilitating those key behind-closed-doors strategic conversations 70 sleeps until PerformX 2025 - Early Bird Tickets and last few stand spaces available now, visit our website for more info. Don't get left behind Giles Denning MCIM Mark Hartnett-Morgan Phil Mortimer Madeleine Whitcombe Amy Buckingham Liam Ventom Advisory Board: Phil Learney, Oliver Patrick, Dawn Tuckwell, John Penny, Matthew Januszek, Dr. Jonathan Leary, Adrienne Adhami, Daniel Chappell, Evgenia Koroleva, Ian Rushbury, Joanna Seldon, Dean Leak, Tory Eyre, Rory McEntee, Marc Diaper, Alex Hipwell, Justin Musgrove Pure Energy Music Velites Sport Jamie Cartwright Jon Eade Joanna Walker Life Fitness / Hammer Strength Daniel Lucas Core Health & Fitness Matt Dobson Kriss Tottman Howard Braband Jade Limpus Xplor Gym UK Harbiz Jordan Fitness Ivan Stevenson