Perspectus Global

For the fourth year in a row, we were delighted to do the research for the Bacardi Cocktail Trends Report. It's a great combination of an interesting topic, good communication and working a hard-working team of people from all over the globe. The results are really interesting and have made headlines, you may have seen in the UK about Brits preferring a GnT to a cup of tea.

At Perspectus Global we get very excited about research, especially impactful research. New research from Deloitte highlights the ongoing gender and diversity gaps prevalent in the cybersecurity industry. 51% of women don't believe "there is room for someone like me in the industry" despite 48% of women believing there is serious growth potential in the field. The report highlights the lack of awareness and visibility of women thriving in the field and how new opportunities are needed to empower women to enter the field. Excellent research and report work from The Female Quotient and Deloitte, we suggest reading the full report as it's a very insightful read! #GenderGap #Research #Cybersecurity

We have some bittersweet news to share. After six years as Managing Director of Perspectus Global, Ellie Glason is leaving the company to pursue new opportunities. Ellie has been an invaluable member of our team, demonstrating exceptional creativity and dedication, and her contributions have significantly shaped our success. While we will miss her greatly, we fully support her decision and are excited to see what the future holds for her. Please join us in wishing Ellie the very best in her new endeavours.  

Pleased to see our Perspectus Global research getting picked up across national media today, including The Times, Daily Mirror front page of The Daily Star and MailOnline.. #PRResearch #ConsumerTrends https://lnkd.in/e853mjRw

Has a 'Happy Friyay' message driven you crazy today? Us, too! We surveyed 2000 Brits, and found that 'Happy Friyay', 'lolz' and 'holibobs' are some of the most annoying words and phrases today. See more on our results below! And, if you'd like to carry out research of your own, get in touch via info@perspectusglobal.com. #Survey #Research #AnnoyingWords

UK journalists - this is your reminder to have your say about working with PRs. Let us know your thoughts here: https://lnkd.in/e3Aa7pQN #PR #Research #Survey

Let’s talk about international research… With access to 99 markets, and experience conducting research for major brands, we’re ready to help with any of your international consumer research projects. Get in touch by emailing info@perspectusglobal.com to know more! #Research #InternationalResearch #ConsumerResearch

If you are a UK journalist, we'd love to know what you think about the PR industry today. Let us know via our survey below! #PR #Research

Perspectus Global loves to celebrate World Cocktail Day. We’ve done a lot of research into cocktails - and not just drinking them. We’ve been delighted to help out Bacardi with their cocktail trends report for the last three years and are happy to look back at the top drinks for this year.  Maybe you should try one to celebrate! And after a drink, drop us a line at info@perspectusglobal.com with any research for marketing needs. #WorldCocktailDay #Research #Marketing #ConsumerTrends

Marketing and PR is increasingly using AI for loads of different reasons - creating ideas, copywriting and research. Here we had a quick look at one of the many facets of the tech and asked if the AI can actually write? Let us know what you think...