Propellernet

We're over the moon to share that we are now a certified B Corp! This means everything to us and we will wear the badge with pride as we hold ourselves to the highest level of accountability across our 3 pillars of People, Planet and Profit. Our B Corp identity will define and guide the next part of our agency story. After nearly a year of providing evidence of our positive impact, we are so proud to have joined the B Corp UK community whose values we embody in how we choose to run our business. Read more about what it means and access our impact report in the link below. #bcorps #bcorporation #purposedrivenbusiness #socialimpact #environmentalimpact #businessforgood #climateaction https://lnkd.in/efRRHWQ

🏆We were thrilled to win Best Use of Search (Not for Profit) for our work with Dogs Trust, as well as Silver for Best Large Integrated Search Agency at the UK Search Awards last night! On top of that, we celebrated 9 other shortlist nominations. A huge well done to the whole team and our clients for being recognised for the brilliant work you do every day. Congratulations to all the shortlisted and winning agencies - such a talented bunch of people in the room and we loved catching up with you all! 🧡🧡

🎄It's officially Christmas at Propellernet after our much loved, annual wreath making and mince pies last night. What a mindful and joyous experience! 💕 Thanks to Amy Brown from Cult Milk for the workshop - we all loved it! 🤶

Calling on fellow businesses to support one of the most important community groups in the UK Dad La Soul We've been hosting events together for seven years in support of men's mental health. It's a massively underserved support service and relies on the generosity of people to cover the costs of running its imaginative and engaging programme of events. Today Dad La Soul has launched at £10k crowdfunder to secure its future into 2025 and beyond. Watch the video below for more information and donate using the link in comments below.

📢 Calling all Paid Media and Performance folk, both agency and client side, with a date for your January diaries! On Tuesday 14th January from 9am - 11am, our very own Head of Paid Media, Travis Eyles, will be demystifying paid media and explaining instead how to take a no-nonsense approach to your paid media strategies. He'll be joining the Digital Superchats team as part of the Marketing Masterclass Series for a morning of Paid Media Strategy & Performance inspiration and insights, alongside 3 other bright sparks from the industry. Registration link in the comments - you're welcome! 😊

It was standing room only at the launch of B Local Brighton last night! We were delighted to host over 50 representatives from local B Corp certified (and B curious) companies to come together and collaborate on ideas to have more collective impact. During the evening, we worked together on developing initiatives to: - Bring the local, ethical business community closer together - Plan areas that we can lobby local and central Government - Tackle issues in our region including homelessness - Influence education to bring through the next generation of change makers It's amazing to feel the energy and potential of a room full of people with shared values about building a better future 💫 Shout out to the co-Chairs of this new group Abb-d Taiyo Mila Brazzi Esther Dawson and Propellernet's own Demi Heath for curating the evening and facilitating inclusive co-creation. Let's make it happen 🙌🏼 #BLocal #BCorp #Community #BusinessPurpose B Lab UK

🏆 The countdown is on! With just over a week to go until the UK Search Awards, we’re thrilled to be up for 11 awards - including Best Agency - and excited to share the night with our lovely clients from Auto Trader UK, CV Villas, Dogs Trust, and PureGym. Earning three nominations including 'Best Use of Search – Health,’ ‘Best Use of Content Marketing,’ and ‘Best Use of PR in a Search Campaign', this feels like the perfect moment to share PureGym’s Fitness Report which you can check out via the link in the comments below—we’d love to hear your thoughts!

🎧 In the latest episode of the Digital PR Podcast, Stephen Baker dives deep into the nuances of crafting effective pitch emails with Maddie Davies that not only grab attention but also secure valuable media coverage. Our three key takeaways are: 🧠 The Importance of a Strong Subject Line: Maddie emphasises that the subject line is your first impression. It should contain the essential keywords right up front to pique the journalist's interest. For example, in a recent successful pitch, the subject line read, "World's Bluest Water Revealed by Scientific Theory." This not only informs but also intrigues, making journalists want to learn more. 🧠Provide Everything Upfront: One of the most valuable pieces of advice shared was to give journalists all the information they need in one go. Maddie recalls a tip from Louise Parker, highlighting that journalists are often pressed for time. By providing comprehensive details like methodology, key findings, and even visuals, you eliminate the need for follow-up questions, making their job easier and increasing your chances of coverage. 🧠Crafting with Care: Maddie shared her process of writing pitch emails, which involves getting all her thoughts down first and then refining them. She spends a significant amount of time ensuring clarity and simplicity, understanding that journalists may not be familiar with the intricacies of the story. This attention to detail is crucial; a well-crafted pitch can make all the difference in securing media interest. So grab a cuppa and dive in! Link in the comments below. Thank you as ever to our sponsors at CoverageBook! 🙏

🌍 We have been on a mission to plant 1 million trees as part of our commitment to achieving net zero by 2030. This year we were delighted to reach that massive milestone. Our friends at Enviral helped us make a video that explains it all. And our inspirational low carbon leader, Sam Zindel, penned a post about how we planted a million trees in 3 years if you wanted to do the same! Link in the comments. Thanks toTim Bullen and the The Secret Campsite for hosting us on the day! 🙌🌲

While we kick of recording the new series of the Digital PR Podcast, this week's episode from the vaults is one of our Minisodes, with Louise Parker chatting to PR Director Abigail Bennetts about how she uses Twitter / X in her day-to-day work and it's impact on digital PR. 3 key take outs are: 🧠Networking Opportunities: Abi emphasised the incredible networking potential that Twitter offers for digital PR professionals. Unlike many other industries, our community thrives on this platform, allowing us to connect with peers, journalists and potential clients. Building relationships online can lead to amazing opportunities, as Abi herself experienced when she landed her job at Propellernet through a connection made on Twitter. 🧠Personal Branding: Establishing a personal brand is crucial in our industry, and Twitter provides a unique space to do just that. Abi highlighted how sharing thoughts, insights and even a bit of personality can help digital PR professionals stand out. Twitter allows for a more casual and authentic expression, making it easier to engage with others and showcase your expertise. 🧠Navigating the Negatives: While Twitter has its benefits, Abi also discussed the darker side of the platform, including the potential for negativity and overworking. It's essential to set boundaries and be mindful of how much time we spend on social media, especially when it comes to our mental health. Abi's advice? Take breaks when needed and remember that it's okay to use Twitter as a tool for inspiration rather than a constant source of pressure. As ever, thanks to our sponsors at CoverageBook! Link to the episode below. Enjoy!