Pulsar

Really enjoying exploring Pinterest data using Pulsar as there is some incredibly rich and useful #trend data there that feels like it is underutilised by brands right now. #SocialInsights #Pinterest

How has the audience reaction to Christmas Ads – from some of the UK’s biggest brands – evolved from last year? 🎁 … probably not in the direction many brands and their ad agencies would have hoped. Festive spirit is in short supply, with conversation levels as a whole shrinking, and the vibe becoming decisively more negative. The latter appears a result of increased politicization, with many conversations focusing on the racial or gender identity of the characters portrayed. Elsewhere, John Lewis & Partners and Aldi UK were enjoyed moderately successful campaigns by taking two very different routes: the former a through-the-years depiction of two sisters, the latter a Mission Impossible-style cinematic centred on Aldi ‘mascot’ Kevin the Carrot. If neither captured the imagination to the extent previous campaigns have, John Lewis because of the lack of anticipated ‘spectacle’ and Aldi due to the ad being an iterative build on an existing character, they nonetheless remained near the top of this year’s pile. Waitrose & Partners’s decision to opt for a multi-part whodunnit, featuring actors from prestige shows such as Succession, Fleabag and Slow Horses, helped them enjoy a slight uptick. Their audience-first approach appears to have resonated to some degree (our research suggests a high degree of crossover between Succession fans and audiences talking about the advert), but the serialized aspect appears to have prevented more widespread engagement. A high percentage of the conversation taking place around the campaign, for instance, appears to be amongst marketing professionals on LinkedIn…

Data alone doesn’t inspire action. Stories do 📖 Learn how we turn complex insights into impactful narratives through data visualization. Link in comments!

Davide tells us how journalism is deployed by media organizations to enhance their brands For the full study, check out the link in the comments 💫

From Brain to Boolean 🌐 Exhaustive  ⚡️ Immediate  ❌ Foolproof Use our AI Boolean Generator to land on a comprehensive, validated boolean string for your search in seconds. Save hours every week, and open up access to insights to more people in your organization. Now available to all Pulsar clients.  

From Brain to Boolean 🌐 Exhaustive  ⚡️ Immediate  ❌ Foolproof Use our AI Boolean Generator to land on a comprehensive, validated boolean string for your search in seconds. Save hours every week, and open up access to insights to more people in your organization. Now available to all Pulsar clients.  

We’re exploring - in realtime - how audiences are engaging with GivingTuesday: Pulsar partners and the organization behind the year’s biggest day for generosity 💙 https://lnkd.in/e63rrqp4 #givingtuesday

Local journalism isn’t dead. It might be battered & bruised after two decades of shrinking circulations, but local media is also showing both resilience & invention as it finds new audiences on new platforms. https://lnkd.in/ehJnjTd3

Video content was always harder to analyze. No longer ⏯️ Unlock a whole new dimension of content & video insights, with transcripts of video content in any conversation you’re analyzing.

One week ago, we welcomed two panels of media experts to talk about where journalism is today, how it's being shaped by audiences' evolving perspectives, consumption habits and preferences – and where it might go next. To read some of the highlights, including thoughts from Tini Sevak, Kamilah McInnis, Tom Wainwright, Charlotte Tobitt, Charlie Beckett and Siham Ali, hit the link below 👇 https://lnkd.in/eQm6Ym6v