Puresport

The most important show in the Puresport calendar… The National Running Show. Here’s what we did. 1. 🧂Product Activation We showcased our Electrolytes in a premium way that created conversation. We invited consumers to guess the correct amount of sachets, to win a years supply of (the best) electrolytes going, through our “How Salty is The Box?” activation. It’s simple, quick, visually appealing and creates a buzz around the stand. 2. 🤗Sampling Experience. Understanding runners' supplementation needs, we designed an interactive sampling experience that allowed visitors to taste our Ultra Electrolytes, creating a natural, pressure-free environment for product discovery. If you back your product, then let consumers try it. 3. 🥼Science-Backed Education. We led conversations with education, and helped consumers understand both the 'what' and the 'why' behind our Ultra Electrolytes. 4. 🤝Call to action. We had an exclusive NRS offer, with ‘on the day’ product discounts, and add ons with our highly requested Salty Pace bottle. What a weekend.

Congratulations, Henry.

I surprised the Community Leaders with a day at a Farm Fitness Aside from a fun team fitness session, here’s why: • We went back to basics. We walked through Puresport’s journey - it’s important that we know how we’ve got to where we are now. •We discussed our plans for 2025. The Community Leaders are one of our most direct lines to our community across the country. They see and hear things we don't always see in the office, making their insight invaluable. •The Community Leaders shared their honest take on what's working and what needs work, which is exactly what we needed to hear. The same goals, the same mission, one community. Proud to be able to make moments like this happen for our community 🤍

Our first ever major podcast sponsorship 🤯 A data driven podcast, providing live insight into the lifestyles of key celebrities, and how they manage their energy to make it to the top. Puresport are so excited to be supporting the new season of the Energy Equation podcast, hosted by renowned physiologist Oliver Patrick. I met Oli and the High Performance team for lunch, was sold on the vision for this new idea, and decided it was time to pull the trigger. With guests including Ben Earl, Stacey Solomon, Spencer Mathews, Emily English, Mark Billingham, Arron Crascall and many more, it’s going to be a good’n. An interesting listen to say the least, available on all the main streaming platforms. Enjoy.

So proud to be a part of this incredible series. To work alongside the High Performance team is truly a thing of wonder. This was no mean feat to pull together but every step has been a blast. I learned so much from the guests, but equally as much from the professionals guiding me every step of the way. Huge thanks to Will Murphy-O'Connor Finn Ryan George Goodenough Ben Lowe George Macdonald Winnie Dunbar Nelson Giacomo Palmiero for their day to day brilliance. Thx to Jake Humphrey and Damian Hughes for their trailblazing format and limitless support. Thanks to Hannah Smith Demi Broughton Jemma Smith Joshua Lincoln for all the additional High Performance support and direction, and a huge thanks to Puresport for backing the whole project. My love of Puresport was pretty solid, far before they supported this series, and working with Tom MacDonald and the team has deepened that love even more. I hope this pod brings their provision and values to a new audience who will benefit in so many ways. Special thanks also to Craig Huddleston and Firstbeat Technologies for bringing a data led podcast to life 🙏🏻 Now, just down you lot to listen and share…that really would be a lovely thing. Hope you do and let me know how you get on when the first episode drops 🙏🏻

We are delighted to be supporting Oliver Patrick, on his new podcast, the Energy Equation. Brought to you by High Performance, Oli explores how key celebrities navigate the highs and lows of managing their energy.

Can Tom break sub 20 minutes with help from 2 Olympic athletes? Project Puresport is back! An opportunity to see an unfiltered insight into the brand, the people and the community. In this week's vlog, we're at Battersea Park in London to finally see the sequel to Tom MacDonalds sub 20 minute 5km attempt. We are joined by Olympic Finalist, George Mills, and a double Olympian, Revée Walcott-Nolan. Full episode now live on our YouTube, linked below. https://lnkd.in/eAxwberd

Stay on Track with World Champion, and double Olympic medalist, Beth Potter. Beth is one of the most decorated triathletes of all time, having first competed in the 2016 Olympic Games in the 10,000m track event. In 2017, she then transitioned to Triathlon, where she became a European Champion, World Champion, and double Olympic medalist. “December is when staying on track is so important. The Christmas season is always full on, and it’s important to switch off, but training when you can will help you hit the ground running come January.” The session will be for all abilities, with 3 different pace groups. An opportunity to get a taste of an elite athletes training, adjusted to your current fitness level under the guidance and coaching from Beth. Tickets for this 7pm track session are available below. There will be an alternative Sexy Pace 5km (no tickets needed for the 5km). Everyone to meet inside the track. https://lnkd.in/e2iQx8x9?

I DARE you to find a more impactful Black Friday campaign Actually, I double dare you x Introducing Puresport’s campaign, which: ❤️🔥 Gifted influencers EMPTY boxes ❤️🔥 Instructed them to pack their unused PR gifted products ❤️🔥 Donated the items to the Greenhouse Sports charity (helping young people from disadvantaged backgrounds in London) ❤️🔥 Members of the Pure Sport Run Club physically RAN the boxes to the charity However…the brand said their boxes weren’t actually empty: They were full of opportunity Mic drop. The result? Over 200 full boxes have already been delivered distributed, And other influencers said they’ll keep the boxes until they have enough stuff to fill it With Black Friday usually dominated by 99% off sales and “unmissable once in a lifetime shop this or else you’ll die” type of deals, This was insanely refreshing As it also tackles the issue of unwanted, excessive influencer gifts OBSESSED It made me emotional and inspired in so many ways 🥹 Did this campaign make you want to follow/support the Puresport brand? It defo did the trick for me 👇 #marketing #influencer #blackfriday