Puresport

Episode 3: George Mills Olympic Finalist, European Medalist, National Champion & 12:58 5km. The road to the top. // The goal is simple: win.

The Rise of Puresport : A Masterclass in Influencer Marketing & Athlete Focused Innovation 🚀 Puresport has done something incredible, they haven’t just built a product; they’ve built a movement. In a crowded market of supplements and wellness brands, they’ve set themselves apart by creating products that cater to every level of athlete, from elites chasing podiums to beginners starting their fitness journey. And their success isn’t just about the quality of their products, it’s about how they’ve marketed them. ✅ Authentic Influencer Marketing – Instead of traditional ads, Puresport has tapped into real athletes, coaches, and fitness influencers who actually use and believe in the products. The result? Trust, engagement, and a brand that feels genuinely connected to the community. ✅ Bridging the Gap Between Elite & Everyday Athletes – They’ve mastered the balance between high-performance credibility and accessibility. Whether you’re a pro runner, a weekend warrior, or just getting into fitness, their products are designed to support your journey. ✅ Community Driven Growth – From their ambassador program to their social content, they’ve created more than just a brand, they’ve created a lifestyle that people want to be a part of. Their explosive growth proves that the future of sports marketing isn’t just about big sponsorship deals, it’s about real connections, storytelling, and building products that genuinely improve athletes’ lives. What do you think? Is authenticity the biggest key to growth in today’s fitness & sports industry? Let’s discuss 👇 #InfluencerMarketing #AthleteBranding #Puresport #SportsMarketing #PerformanceMeetsWellness

Episode 2: Revée Walcott-Nolan 2x Olympian, European Team Champion, and British Champion, in pursuit of another title. // Elite athletics demands not perfection, but persistence.

Episode 1: Elliot Giles 3x Olympian, 8x British Champion, and 1 mile road World Record holder, preparing for the Indoor British Championships. // The waiting, the sharpening, the quiet tension before the test.

Three shoots down, two to go. We’ve been filming with Elliot Giles (3x Olympian), Revée Walcott-Nolan (2x Olympian) and Sam Reardon (2x Olympic medalist) this week, capturing their final preparations leading into the British Championships this weekend. With just George Mills to go, and then game day on Sunday - it’s all on. Documenting the behind-the-scenes of elite athletes preparing for a major race, we reveal the true emotions of what it takes to compete at the top. Full access, nothing staged, no hiding. The series begins tonight, via the Puresport socials. Enjoy 🍿

The most important show in the Puresport calendar… The National Running Show. Here’s what we did. 1. 🧂Product Activation We showcased our Electrolytes in a premium way that created conversation. We invited consumers to guess the correct amount of sachets, to win a years supply of (the best) electrolytes going, through our “How Salty is The Box?” activation. It’s simple, quick, visually appealing and creates a buzz around the stand. 2. 🤗Sampling Experience. Understanding runners' supplementation needs, we designed an interactive sampling experience that allowed visitors to taste our Ultra Electrolytes, creating a natural, pressure-free environment for product discovery. If you back your product, then let consumers try it. 3. 🥼Science-Backed Education. We led conversations with education, and helped consumers understand both the 'what' and the 'why' behind our Ultra Electrolytes. 4. 🤝Call to action. We had an exclusive NRS offer, with ‘on the day’ product discounts, and add ons with our highly requested Salty Pace bottle. What a weekend.

Congratulations, Henry.

I surprised the Community Leaders with a day at a Farm Fitness Aside from a fun team fitness session, here’s why: • We went back to basics. We walked through Puresport’s journey - it’s important that we know how we’ve got to where we are now. •We discussed our plans for 2025. The Community Leaders are one of our most direct lines to our community across the country. They see and hear things we don't always see in the office, making their insight invaluable. •The Community Leaders shared their honest take on what's working and what needs work, which is exactly what we needed to hear. The same goals, the same mission, one community. Proud to be able to make moments like this happen for our community 🤍

Our first ever major podcast sponsorship 🤯 A data driven podcast, providing live insight into the lifestyles of key celebrities, and how they manage their energy to make it to the top. Puresport are so excited to be supporting the new season of the Energy Equation podcast, hosted by renowned physiologist Oliver Patrick. I met Oli and the High Performance team for lunch, was sold on the vision for this new idea, and decided it was time to pull the trigger. With guests including Ben Earl, Stacey Solomon, Spencer Mathews, Emily English, Mark Billingham, Arron Crascall and many more, it’s going to be a good’n. An interesting listen to say the least, available on all the main streaming platforms. Enjoy.

So proud to be a part of this incredible series. To work alongside the High Performance team is truly a thing of wonder. This was no mean feat to pull together but every step has been a blast. I learned so much from the guests, but equally as much from the professionals guiding me every step of the way. Huge thanks to Will Murphy-O'Connor Finn Ryan George Goodenough Ben Lowe George Macdonald Winnie Dunbar Nelson Giacomo Palmiero for their day to day brilliance. Thx to Jake Humphrey and Damian Hughes for their trailblazing format and limitless support. Thanks to Hannah Smith Demi Broughton Jemma Smith Joshua Lincoln for all the additional High Performance support and direction, and a huge thanks to Puresport for backing the whole project. My love of Puresport was pretty solid, far before they supported this series, and working with Tom MacDonald and the team has deepened that love even more. I hope this pod brings their provision and values to a new audience who will benefit in so many ways. Special thanks also to Craig Huddleston and Firstbeat Technologies for bringing a data led podcast to life 🙏🏻 Now, just down you lot to listen and share…that really would be a lovely thing. Hope you do and let me know how you get on when the first episode drops 🙏🏻