Seen Presents

Why do B2B events so often feel, well, beige? Tighter budgets? Endless PowerPoints?       With B2B season right around the corner, our Senior Creative Strategist, Jay Davis explores how brands can bring creativity to the forefront of their B2B events.      ‘Being truly audience first means taking all your B2C learnings and embedding them in your B2B experience. This means segmenting properly and diving into your audience's attitudes, beliefs, behaviours and pain points’.       Click the link in the comments to read more and sign up to our newsletter to gain early access to next month’s insights!      #seenandheard #insights #b2b     

November has been a busy month…      With various live projects, exciting pitches, and getting a head start on a busy 2025 you’d think there’s no time for much else, right?       Wrong.      Our Managing Director, Louisa O'Connor has made the time to continue spreading the word about all things brand experience and sharing her journey as a female leader at various industry events this month, from Cvent Connect in London to IBTM Events World in Barcelona last week.      #femaleleader #brandexperience #thoughtleadership  

Nothing says winter like a warm cup of hot cocoa! 🎄🎁       Recently, we collaborated with our neighbours at SEEN Connects, and PR agency Weber Shandwick on eBay’s Listings in Lights campaign, celebrating the online marketplace’s removal of seller fees ahead of the festive season, making it easier than ever to shop pre-loved presents.     To kick off the celebrations, Nick and Liv Grimshaw joined us at the iconic Outernet London, where we created a magical winter wonderland where bespoke chrome bauble Christmas trees glistened alongside twinkling ‘shop windows’ on Outernet’s monumental 8k screens. Guests could scan QR codes projected on the displays to shop live product listings seamlessly.    Adding to the festive cheer, we served over 3,000 cups of delicious hot chocolate to passers-by, who were encouraged to snap and share their experiences using the hashtag #ListingsInLights to claim their chocolatey treat.     #eBayUK #brandexperience #outernetlondon

‘My inspo collections are my bible’.       Our Associate Art Director, Paul-John Titterton shared his advice on how to overcome a creative block and stimulate ideas, in an article for LBBonline - Little Black Book amongst other inspiring creatives including Tim Hyland, Milton Correa and Sam Pouliot.    ‘I rarely start a project from scratch without diving into my saved references—installations, photography, branding, or just “sick stuff”.’       Thanks Tará McKerr for the feature! Read more via the link in the comments.      #creative #art #industrynews

Experiential Marketing: Building Brand Loyalty and Driving ROI   Our Managing Director, Louisa O'Connor recently sat down with Katie Street from Street Agency to discuss the often-overlooked role of experiential marketing in the broader marketing landscape in MAD//FEST’s ‘Marketing in the Madness’ podcast.   Together, they delve into the powerful role of experiences in driving brand love and loyalty, the key steps in strategic planning for live events, proving ROI to win over sceptical stakeholders and much, much more!   Click the link in the comments to listen to the full episode. #marketinginthemadness #MITMpodcast #experientialmarketing

#HYST Vogue: Inventing the Runway      Lightroom has once again redefined immersive cinema and we caught an early glimpse into its latest exhibition in collaboration with Vogue, diving deep into the history of the modern runway show.      With Lightroom’s massive four-storey walls serving as a 360-degree canvas, this exhibition brings to life the runway shows that have reshaped the cultural landscape - from the intimate couture salons of the early 20th century to today’s unforgettable, multimedia shows.      Narrated by Cate Blanchett, with a mix of animation, immersive sound design, and a killer soundtrack, featuring fashion houses like Coperni Paris, CHANEL, and Christian Dior Couture, this exhibition is truly captivating.      It’s live till the end of April 2025 – secure your tickets via the link in the comments!      #brandexperience #fashion #immersive  

The wait is over…      What a year it’s been, working on epic B2B and B2C projects with over 15 incredible clients across 9 countries.       As 2024 wraps up and we look ahead to 2025, we wanted to share our latest and greatest moments in our shiny new showreel.      Enjoy!      #brandexperience #showreel #wrapup  

'I didn’t even realise I’d attended one of their events at Cannes Lions International Festival of Creativity for TikTok the year before, but when I learned more about the company and brand experience on a general scale during the interview process, I was hooked. A year later, I found myself writing about Netflix at Cannes Lions – it was a real full circle moment!' We’re thrilled to share that our Copywriter, Salomé Tucker, has been featured in LBB’s ‘Uprising’ series, where she delved into her unique journey within the marketing industry and what she loves most about the wonderful world of experiential.    Huge thanks to LBBonline - Little Black Book and Zara Naseer for shining a light on the young professionals who are making waves in the industry.    Check out the full article via the link in the comments!    #lbbonline #copywriter #risingtalent

Want to find out what’s blowing up between Louisa O'Connor and Lucy Ducker?     Sign up to receive our third issue of Seen & Heard ‘Blah 2 Brilliant: Bold ideas and big impact in B2B’ to find out, via the link in the comments. It’s popping into inboxes tomorrow – don't miss out! 🎈 #newsletter #insights #b2b 

Bronze is the new gold...      We are thrilled to announce, we took home two bronze commendations at last night's The Drum Awards:      🏆 Best ‘Experiential: Food and Beverage’ for our McDonald's ‘Best Burger’ campaign in collaboration with Red Consultancy.      🏆 Best ‘Experiential: Automotive’ for 'Hus of Volvo: EX30 Experience' in collaboration with Creative Artists Agency and Volvo Car UK.      These wins are a true testament to our team’s hard work and dedication - We couldn’t be prouder, especially against such strong competition and outstanding campaigns.      Congratulations to last night’s winners and nominees!       #drumawards #marketingawards #brandexperience