SEEN Connects

Spreading the love here at Connects ❤️

What is cross-generational marketing? Who’s doing it well and why should it be part of your always-on strategy? Senior Account Manager Tom Milne talks about how brands need to be implementing this and show up for everyone. 👇 Currys plc

Is the look-how-rich-we-are influencer trip dead? Recently, there's been a fair amount of backlash on influencer getaways that are making the industry reassess. Diversity, sustainability, and economic pressures are all factors to consider when planning brand trips now. Senior Talent and Partnerships Manager Amelia Hobson shares her thoughts on the topic with The Drum 👉 https://lnkd.in/eUhZTSrk

Poppi-gate: bigger doesn’t always mean better! Ahead of the Super Bowl earlier this week, Probiotic drinks brand #Poppi fell flat when it sent 32 influencers vending machines to enjoy the game with. Consumers have been flooding TikTok comments with their thoughts, with the ultimate takeaway being that: Poppi is out of touch. And on top of that? Poppi’s main competitor, #Olipop, has been in the comments stirring the pot. What are the learnings here? ☕ Consumers are tired of extravagant gifts being sent to influencers and celebs. They want to see dedicated customers and communities in need reaping these rewards. 👀 It takes one bad campaign (and one hungry competitor) to tarnish an otherwise perfect scorecard. Everyone makes mistakes, but it’s good to learn how to read the room. 👉 Bigger does NOT mean better. The campaign has drawn millions of views, but was it worth it? Only time will tell. A fab breakdown from Senior Account Manager Liv Kerr. What do you think - was Poppi in the wrong?

So, what is employee-generated content? Why is it growing in popularity as part of brands' social strategies and what can we expect in 2025? Our Senior Strategist, Sarah Jardine dives into the trend. Our very own EGC, about EGC! Check it out 👀

Today, SEEN Connects’ very own Sarah Jardine and Tom Milne went over to City, University of London careers fair to speak to its Journalism and Media students on all things agency. They discussed their journey into social media and strategy, tips on how to get into the industry, mitigating the constant changes in social platforms, and more. Big thanks to Johanna Payton for organising, and Elizabeth Kisova for hosting the session!

Jacquemus is taking #ShotOniPhone to a new level with its latest runway show, all shot on an iPhone, again tearing up the rule book to create leading industry marketing. This isn't your usual person standing in the crowd shooting some lo-fi content; it is strategic, orchestrated, and crafted to tell a story as you'd expect from the brand. Think top-of-the-line tripods, lenses, stabilisers, and lighting, making the content look anything but your run-of-the-mill content capture. But what makes this work so well? Jacquemus understands the digital age, it formats content with user-first thinking routed in discoverability and easy portability to social. As a brand, it is routed in social-first ideology and strategy, ensuring content is reactive, quickly shared, and captures the hype of the moment, leading the conversation rather than letting PR and influencers tell the story. - Social Account Manager, Tom Milne. What do you think? Would you shoot your campaign content on iPhone?

With doomscrolling at an all-time high, we challenged influencers to start the new year off right and show their audiences how to use their screen time differently with eBay. We delivered content that encouraged audiences to spend their screen time wiser, swapping the moments they’d usually spend doomscrolling, for listing their items for free on eBay. 👗 Check it out below 👇 https://lnkd.in/drtqWMrU 

With 72% of global internet users turning to social media for brand research, a new era of search is unfolding. Nailing your creator SEO strategy isn’t just a ‘nice to have’ for brands, it’s imperative. Watch our webinar to find out more: 🔗 https://bit.ly/3Ck1fGr

We're excited to announce Mae Reddaway’s appointment as our new MD. This marks the next chapter in our journey! As we embark on 2025, Mae's commitment to strengthening our people and our clients whilst unlocking new growth opportunities stakes an exciting new chapter for Connects. Thank you LBBonline - Little Black Book for the write up 👇 http://bit.ly/3DMnOE9