Shape History

This Christmas, if we could double anything, it’d be the generosity and love that sparks real change (and maybe the hours in the day too! 🥵) We’re so proud to have been part of this incredible campaign for Big Give. Head to biggive.org this week to double your donations and make an even bigger impact for the causes close to your heart ❤️ 🎄 #DoubleYourImpact #TheBigGive #SeasonOfGiving #GiveBack #SupportGoodCauses

We're #hiring a new Sales & Partnerships Director in Greater London, England. Apply today or share this post with your network.

"Good artists copy; great artists steal." 🎨 At least, that’s Picasso’s take (and our very own Anya Parakh’s too). In Campaign UK’s Diary of a Young Creative, Anya pulls back the curtain on how life’s random moments—big, small, and everything in between—fuel her creative process. As a self-proclaimed larcenist, she turns chaos and curiosity into bold, beautiful designs that pack a punch. Sneak a peek into her world via the link in our comments! 👇 #DiaryOfAYoungCreative #CampaignMagazine #GraphicDesigner

Hey you! Yes, YOU! Come and change the world with us! 🌍✨ We’re on the hunt for three extraordinary humans to join our team: 🎨 Creative Director – A visionary leader to shape our creative magic and inspire impactful campaigns. Salary: £70k + bonuses. 🤝 Sales & Partnerships Director – A connector and dealmaker to grow our partnerships and scale our impact. Salary: £50-60k + commission (OTE up to £80k). ✍️ Senior Creative Lead - Copy – A wordsmith with bold ideas to craft copy that drives change. Salary: £40-50k + bonuses. 💡 Why Shape History? We don’t just create campaigns—we create impact. We’re all about big ideas, bold action, and making a difference where it matters most. Join us and work on purpose-driven projects with a team that’s as passionate as you are. 📅 Applications close 2nd January, 9am GMT. Apply via the link in the comments! 🌟 Know someone who’d be perfect for one of these roles? Tag them below or share this post!

We're #hiring a new Senior Creative Lead - Copy in Greater London, England. Apply today or share this post with your network.

Jaguar’s bold electric era begins: A striking rebrand featuring a revamped logo, artistic visuals, and a car-free debut film celebrating originality and breaking conventions. Few Industry experts like Dr. Sandeep Goyal-Rediffusion Brand Solutions Pvt Ltd, Sunitha Latha Natarajan-Social Panga, Yash Chandiramani-Admatazz, Richard Exon-Joint, Jack Maycock-Shape History, Tom Munckton-Fold7Design, Harry Sandhu-Jung von Matt, Gabor Schreier-Saffron Brand Consultants, William Bosanko-Brandpie shared their thoughts. Read more on: https://lnkd.in/ekmq7gVU

🚗 Is Jaguar’s new direction “woke” or simply progress? Jaguar’s rebrand sparked more than design debates—it raised big questions about how brands evolve. Critics quickly labelled it “woke,” a term often used to shut down meaningful conversations about progress. Jack Maycock, shared his thoughts in Ad Age, Campaign UK, and Digiday, pointing out Jaguar’s misstep: failing to control the narrative. Without a clear story, critics filled in the gaps, turning progress into controversy. 👉 Catch Jack’s take and other industry views in the articles below. • AdAge - https://lnkd.in/ezrfWzev • Campaign - https://lnkd.in/dv3ZcU2V • Digiday - https://lnkd.in/dFHQnTmw 👇 What’s your take? Let us know in the comments below!

It’s got to be hard to be a heritage brand. There are so many expectations and so many people to disappoint. Just ask Jaguar. The automaker’s attempt at a sleek, ultra-modern rebrand replete with art-house aesthetics has been the talk of the water cooler — excuse me, LinkedIn — this week. Jaguar’s approach to its rebrand has been lambasted all over the internet. It seems to drop the brand’s heritage and history (a strange choice at a time when nostalgia is king) and focuses on its concept of what an ultra-cool modern brand should be (colorful, bold, arty) over the substance of what the brand is or has been (gorgeous, albeit temperamental cars). In this piece by Kristina Monllos, we speak to Douglas Brundage of Kingsland, Michael J. Miraflor of Third City, LLC, Jack Maycock of Shape History, Ashwinn Krishnaswamy of Forge Design, and Dory Ellis Garfinkle of Siegel+Gale.

Excuse us while we ugly cry 😭 What a whirlwind week it’s been! From winning Silver at the The Anthem Awards to snagging a First-Place Grand Winner spot at last night's Shorty Awards in the Human Rights category for our campaign with Amnesty International UK—‘Before Our Eyes’! 🎉 When we first received this brief, it felt like a golden ticket. To work with the force that is Amnesty International, to create a campaign that shifts how people feel about human rights, and to do it with none other than Olivia Colman lending her incredible voice and gravitas—it was an opportunity we knew really mattered. ‘Before Our Eyes’ was about amplifying stories that often go unheard and shining a light on the humanity and resilience behind the struggles. To tell this story in a completely new way felt like such a privilege. And that’s the word we keep coming back to this last week: privilege. As creatives, we have the privilege to tell powerful stories. More than that, we have the privilege to shape culture, influence how people see the world, and drive real change. But with that privilege comes responsibility: to amplify voices that are often silenced—those of marginalised communities, those with lived experiences of hardship, and those standing bravely against oppression. At a time when human rights are under threat globally, it’s more important than ever to shine a light on these struggles and celebrate the resilience of those fighting for justice. This award means so much because it’s a sign that the fight is worth it. It reminds us of why we do what we do: to spark change, provoke action, and shift the narrative toward a fairer future for all. A huge thank you to the Shorty Impact Awards, Amnesty International, and everyone who believed in this campaign. Also a massive shoutout to the brilliant team behind this campaign: Zoë Jessica Dawson, Leila Hashemi, Louise Cowley, Hermione Ruff, Haseeb Qureshi, Joel Harvey, Raphaël Smith, Edwina Kan, Tat Radcliffe, Catherine Morshead. Here’s to using creativity to truly shape history, together. If you want to create something meaningful, you know where to find us—at Shape History (it’s in the name, after all) 😉 #ShortyImpactAwards #BeforeOurEyes #ShapeHistory #CreativityForChange

We’re not crying, you’re crying. 🥹✨ We’ve only gone and won Silver at this year’s The Anthem Awards for ‘Before Our Eyes’ with Amnesty International UK! 🏆 This campaign, narrated by the brilliant Olivia Colman, shines a spotlight on the human cost of systemic racism, using powerful real-life stories to show the injustices people face every day. And that’s not all! We’re incredibly proud to have been part of these outstanding projects by our brilliant partners, who also took home some well-deserved awards: ✨ ‘Wazzii’ by Girl Effect – Gold + Silver in Health categories ✨ ‘To Whom It May Concern’ by Tent Partnership for Refugees – Silver in Diversity, Equity & Inclusion + the Community Voice Award (!!!) A huge shoutout to our amazing partners and teams—these wins are a testament to the power of collaboration and storytelling to drive meaningful change. See below for our winning work!💡🌍 #AnthemAwards #ProudMoment #StorytellingForGood #HumanRights