Sky Media UK

Sky has been recognised at the Campaign UK's Ad Net Zero Awards, winning Best Practice in Sustainability in the Production category and taking home the UK Grand Prix Award 🏆. This recognition highlights Sky’s commitment to transforming sustainability in the Film & TV industry, addressing a significant 12.8t CO2e per hour footprint¹. We're rewriting the script, and taking action to align our off-screen impact with our on-screen content. Plus, since 2021, we’ve supported 15 sustainable brands through the Sky Zero #FootprintFund, giving them £6M in airtime, with £2M more to come in 2025. Success stories include: 🩸 Here We Flo: Saw a 1000% boost in website traffic and expanded into Superdrug after winning the 2021 Grand Prix. 🌊 OceanSaver: Achieved a 50% sales increase, with its TV ad named System1’s Ad of the Week. 🐾 Grub Club | B Corp: Gained national exposure, expanding into 460 Pets at Home stores. 📦 Royal Mail: Enhanced sustainability perceptions, with a 76% rise in recognition as the lowest-carbon delivery company. This year also marked the launch of the Footprint Fund #LocalHeroes Fund, awarding SMEs £20,000 AdSmart TV campaigns to spotlight their sustainability efforts locally! A massive well done to Charly Conquest, Annie Dove, Emily Feeney (Collett), Carly Brown, Marc Harrison Lamb (he/him), Binisha Shah, and the rest of the team for all your hard work & to all the 2024 winners! #CampaignUK #Advertising #CampaignAdNetZeroAwards #SustainableBusinessPractices #Sustainability #SkyZero #ResponsibleProduction (Source 1: Albert 2022 Annual Review)

It might be cold outside, but Sky Cinema's 2024 Christmas advert, "The Little Girl," is here to warm your hearts and spread festive cheer🎄. This enchanting story follows a young girl who finds the courage and inspiration from Christmas movies to ask a boy to the cinema🍿. It's all part of our “Movies Make Christmas” campaign, celebrating the joy, magic, and connection that films bring during the holiday season. Join us in embracing the timeless appeal of festive movies and experience the magic for yourself🎥. Watch the festive ad here👇 https://lnkd.in/eFSgei-z #SkyCinema #MoviesMakeChristmas #HolidayMagic #FestiveFilms

Celebrating World Television Day 2024: TV at the Heart of Democracy 📺🌍 Today, we’re celebrating the incredible role that multiplatform TV plays in keeping us all informed, connected, and entertained. TV isn’t just about great content - it’s a trusted source of news, a driver of democratic engagement, and a space for shared cultural moments that bring people together. At Sky Media UK, we’re especially proud of Sky News’ coverage of the two most recent major elections, keeping audiences informed with the full story, first. With its unmatched reach and reliability, TV continues to shape conversations and strengthen democracy. Every year, egta, Association of Commercial Television and Video on Demand Services in Europe - ACT and The Global TV Group create a special TV spot to showcase why TV remains such a powerful and trusted medium. To find out more, click here - https://lnkd.in/eJC7JfRq. #WorldTelevisionDay #EGTA #TVForDemocracy #TrustedMedia

Sky News chief correspondent #StuartRamsay takes an eye-opening journey on "The Beast"—the notorious freight train carrying thousands of desperate migrants through Mexico towards the U.S. border. 🚃   In this timely documentary, with heightened immigration enforcement and escalating cartel violence, the journey is more perilous than ever. The film delves into the circumstances driving migrants to flee their home countries and examines the implications of mass migration in the U.S.   Produced by the International Emmy Award-winning team behind The Last Hospital 30 Days in Myanmar, this documentary captures the raw emotions, resilience, and determination of those riding "The Beast."   📅 Premiere Date: 22 November 📺 Where to Watch: Sky Documentaries and Sky News   Read more about this powerful documentary here 👇 https://lnkd.in/eKdRda6b   #SkyNews #SkyDocumentary #TheBeast #Content

Unlock the Holiday Magic with Sky Cinema Family and Animation! 🎬   🎥 The Opportunity 🎥   This cross-platform sponsorship is a golden chance to connect your brand with highly engaged audiences through Sky Cinema Family, Animation, and Family Films.   The Sky Cinema Family brings you a cinematic adventure like no other with the best live-action films and #SkyCinema Animation offering the latest and most captivating animated releases. From thrilling adventures to non-stop fun, there’s something for everyone, no matter their age. Enjoy with both linear and Video on Demand options.   Dive into the newest arrivals like Despicable Me 4 and The Wild Robot, or revisit your favourite franchises like Spy Kids and Harry Potter.🍿   Read more on this opportunity here 👉 https://lnkd.in/eFiKfSKn   #SkyCinema #Animation #Opportunity #Advertising 

It’s nearly sale season, and with 64% of UK shoppers expected to purchase an item over #BlackFriday and #CyberMonday, this is a key period for brands to reach these audiences and help influence their purchases. 🛍 Through One Campaign, we have created unique Black Friday segments to find in market and active customers and serve them ads across premium quality content. How can you target Black Friday audiences with One Campaign? 👨👨👧 Audience - We use the power of our 1st party data along with insights from data providers such as Experian and #Eyota to build unique Black Friday audience segments. 📺 Content - One Campaign delivers premium content on our Sky Media Portfolio, with shows like The Penguin or the brand new Sky Original, The Day of the Jackal. 📊 Scale - As audience viewing becomes more fragmented, One Campaign delivers across AdSmart from Sky, #VOD, and #Digital to ensure we reach the right people, the right number of times with the right message. Want to target in market audience with One Campaign this Black Friday season? Then reach out to your Sky sales rep to find out more! 👋 #BlackFriday #AdSmart #Experian #Advertising #Content

"See it to believe it, see it to be it" - great work from Sky Broadband and Guild ESports

Record Breaking News From Sky 🚀 The Day of the Jackal has taken the world by storm, achieving the highest launch numbers in over two years with an astounding 3 million viewers in its first week. This makes it the biggest #SkyOriginal hit to date! The 10-part thriller series starring #EddieRedmayne, #LashanaLynch, and #ÚrsulaCorberó, premiered on 7th November with overnight ratings of 711k. Since then, the series has continued to captivate audiences, reaching a seven-day viewership of 3m. 🎊 Don't miss out on the excitement as Bianca continues her intense pursuit of The Jackal. You can now catch up on Sky Atlantic & on Peacock in the US with new episodes premiering weekly each Thursday thereafter.    Discover the excitement for yourself and find out why everyone is talking about it. Read more here 👉 https://lnkd.in/eP6gS2mp. #SkyOriginal #TheDayofTheJackal #Content #ViewingFigures

👫👫👫 Ready to take your brand to new heights and connect with a cultural phenomenon that still brings joy to millions? By sponsoring #Friends on Channel 5 and Comedy Central, you'll associate your brand with an iconic sitcom beloved by generations, linking it to timeless entertainment and endless laughter.   Join us in creating unforgettable moments that resonate with viewers around the world. Let’s make your brand a part of TV history! Find out more here 👉 https://lnkd.in/emx4-saD   #Opportunity #Advertising #Comedy #Channel5 #ComedyCentral

Target the lightest of TV viewers with AdSmart from Sky. In the build-up to Christmas, reaching engaged and active audiences is crucial, and using Sky’s first-party data means advertisers can specifically target the lightest of TV viewers. What is a light TV viewer? 📺 A light TV viewer is an active viewer of live TV and VOD, who ranks in the lowest 10% of time spent watching TV. Why focus on light TV viewers? 📈 Boost reach – Reach households you might miss by avoiding over-saturation with heavy viewers. 🏡 Active households – Only active households are targeted with controlled frequency for optimal OTS (opportunity-to-see). 💰 High-value audience – Light TV viewers are more likely to be tech-savvy, travel enthusiasts, music lovers, and trendsetters, making them a valuable audience for many brands. Our data-driven approach, combined with third-party insights from Experian, ensures you maximise your campaign's effectiveness and deliver better results across a range of sectors. For example, we’ve seen impressive incremental reach gains with +12.3% for a comparison site and +7.8% for a supermarket. Reach out to your AdSmart from Sky sales representative to find out more! #AdSmart #TV #Content #Advertising #Experian