SPLINTER UNIT FILMS

Our latest hospitality films, created for Hospitaliti, have just been released! Directed + Shot by Elliot J. Produced by SPLINTER UNIT FILMS

Working with Berkshire Trout, our aim was to raise awareness of the food side of their business while sharing the rich history of their farm. We produced a series of films showcasing various aspects of their process, from sustainable farming to river and market, highlighting their beautiful trout products. If you'd be interested in seeing how we can create a brand awareness film to help promote your story, get in touch at hello@splinterunitfilms.com

What a journey it’s been since our launch in March 2024! We're beyond grateful for the incredible people and brands we've partnered with – and this is just the start. We’ve compiled some of our favourite moments from the past year to celebrate. Ready for cinema-grade, social-focused content that makes your brand stand out? Let’s create something amazing together! Email us at hello@splinterunitfilms.com

The SUF team worked hard to bring the farm to life through video postcards and foley sound captured on-site at Berkshire Trout.

A key filmmaking principle is "Show, don’t tell." Every great film shows you what you need to know and allows you, as the intelligent viewer, to come to your own realisations about the plot. This is far more rewarding as an audience than being spoon-fed what to think and do. Assume your audience is smart and capable of making their own choices - give them the information visually, and let them come to their own conclusions. In brand storytelling, crafting intelligent stories that inform without relying on dumbed-down captions won’t just guide your audience - it will engage them on a deeper level. What are some adverts you've seen that has done this well?

With every project I take on, I ask myself one key question: "How will this film make the audience feel?" I came into film through my father, who handed me a camcorder and tasked me with capturing our family holidays. I’d cut them together with music and titles, and then watch as my mother cried, reminiscing over happy memories. It was in those moments I learned that films had the power to make people feel. When I think back to the stories that stuck with me, I vividly remember the ones that made me cry, laugh uncontrollably, or feel a deep, simmering anger. I picked up a book back at Film School called "Actions: The Actors' Thesaurus," a book filled with emotive words to help performers find the right feeling in their scenes. As a director, it’s essential to be able to communicate emotion to actors, and in much the same way, it’s crucial for your messaging to convey the feeling you want your audience to experience. A story that makes people feel strongly, deep within themselves is a story that sticks with them, and that's where the real impact lies. So next time you’re working on a video for your product or service’s, ask yourself: What emotions will this create? And how will those emotions encourage action?

What really is brand storytelling? First, we have to look at what it's not: → It's not a sales pitch: nobody wants to be sold too by a salesman, we want to feel like we've made the decision ourselves on whether we want to buy a product or service. → It's not necessarily about the brand itself: when we buy a watch we do it for how it makes us feel, we're buying in to a lifestyle, a feeling, a want for something that was once out of reach. → It's not just "content": Generic flat, churn and burn content is not memorable in the long-term, you want to evoke an emotion, a genuine feeling for a company's products to build trust and rapport. So with this in mind, what is brand storytelling? It's a way to build a cohesive narrative that goes beyond the brand, it communicates the brand's values, mission and purpose in a way that resonates with the customer. → Emotional Connection: You should be able to relate to the stories on a personal level, doing this through humour, nostalgia, inspiration, or shared values. → Customer-centric: The customer is at the heart of every story, showing how they use the product to their benefit to overcome something to achieve greatness. → Humanisation of a Brand: We don't just want to watch red paint dry. We want to see the young woman painting her first flat in London, transforming her space with a vibrant shade of red. We want to watch as the room takes shape, reflecting her bold interior design choices, and feel the ups and downs of her life as it unfolds within those walls. That bucket of red paint isn’t just paint, it’s the beginning of her story. As a brand, creating that emotional connection with your customers is what turns a simple product into something much more meaningful.

At Splinter Unit Films, we don’t just make videos – we craft films you can feel. No one wants flat, one-dimensional content that scroll past. We bring your brand’s story to life with depth, emotion, and purpose. From the first frame to the final edit, we create immersive experiences that resonate with your audience and inspire action. If you’re looking for content that connects on a human level and leaves a lasting impression, we’re here to help make it happen - email us at hello@splinterunitfilms.com

At Splinter Unit Films, we’re here for the standout brands, passionate people, innovative startups, and dynamic marketing teams that are ready to make an impact. We’re not just a video production company – we’re your social-focused video partners, working hand-in-hand with you as an extension of your team. Whether you’re looking to amplify your brand’s message or connect with your audience in fresh, creative ways, we're here for you. From concept to execution, we create compelling, platform-specific content that aligns with your goals and elevates your story. Together, let’s turn your vision into a powerful, shareable narrative - email us at hello@splinterunitfilms.com

At Splinter Unit Films, we believe that the most powerful stories are the ones that bring people together. Our approach to video production is simple: it's all about humans. We create content that connects your audience to the heart of your brand, turning viewers into a community. Whether it’s through the eyes of your employees, customers, or the people impacted by your products, we focus on crafting authentic, human-centric stories that foster real connections. A brand is more than just a logo – it's a community of people who believe in what you do. Let us help you tell that story - email hello@splinterunitfilms.com #VideoProduction #HumanConnection #BrandStorytelling #CommunityBuilding #SplinterUnitFilms