The STA Group

𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗢𝗳 𝗚𝗼𝗹𝗳 𝗜𝘀 𝗛𝗲𝗿𝗲 ⛳️ 𝗧𝗚𝗟 presented by 𝗦𝗼𝗙𝗶 has officially launched, featuring advanced technology and teams of top PGA TOUR players competing in two-hour prime-time events. Why It Matters : 1. Interactive Competition: Every shot is broadcast live, every player is mic’d up, and live coverage is available. 2. Global Reach: Six teams, each representing a different city, will face off throughout the season—introducing the sport to new audiences around the world. 3. Player-Friendly Format: Reduced physical strain allows competitors like Tiger Woods to continue performing at a high level. Mike McCarley CEO of TMRW Sports said "We will take TGL to 113 different countries around the world when we tee off" What are your thoughts on TGL’s new approach to golf? Stay in the know about the latest in sports technology and innovation, Subscribe to our newsletter for more > https://lnkd.in/d9CD2VZj

𝗧𝗵𝗲 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗦𝗽𝗼𝗿𝘁𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲...𝗙𝗼𝗿 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿𝘀 𝗢𝗻𝗹𝘆! Mark your calendars : London is hosting The 2025 Sports Technology Awards on the 23rd April 2025, and this year it’s bigger, bolder, and more exciting than ever! ✨ Here’s what to expect : 🚶 𝗪𝗮𝗹𝗸 𝘁𝗵𝗲 𝗥𝗲𝗱 𝗖𝗮𝗿𝗽𝗲𝘁 𝗮𝗻𝗱 𝘀𝗼𝗮𝗸 𝗶𝗻 𝘁𝗵𝗲 𝘀𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁. 🏆 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗛𝗮𝗹𝗹 𝗼𝗳 𝗙𝗮𝗺𝗲 – celebrating the legends in sports. 🍽️ 𝗗𝗶𝘃𝗲 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗩𝗶𝗯𝗲𝘀 𝗟𝗼𝘂𝗻𝗴𝗲 – think fusion cuisine, curated drinks, and next-level networking! 🎤 𝗖𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗖𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗤 𝗮𝗻𝗱 𝗔 – where innovators redefine the cutting edge. 🔥 𝗦𝘁𝗲𝗽 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗔𝗿𝗲𝗻𝗮 𝗼𝗳 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 – where the celebrations hit their peak. 🎧 𝗣𝗮𝗿𝘁𝘆 𝗮𝘁 𝘁𝗵𝗲 𝗔𝗳𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘆 – with the coolest lineup and DJ This isn’t just an awards night – it’s an experience. It’s where connections are made, ideas come alive, and the future of sports takes center stage. 🎟️ Tickets are LIVE – don’t miss your chance to be part of it! https://lnkd.in/dZF2Zcjb

𝗙𝗹𝘆𝗶𝗻𝗴 𝗛𝗶𝗴𝗵: 𝗘𝘁𝗶𝗵𝗮𝗱 𝗔𝗶𝗿𝘄𝗮𝘆𝘀 𝗡𝗮𝗺𝗲𝗱 𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝗶𝗿𝗹𝗶𝗻𝗲 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗢𝗳 𝗧𝗵𝗲 𝗕𝗮𝗱𝗺𝗶𝗻𝘁𝗼𝗻 𝗪𝗼𝗿𝗹𝗱 𝗙𝗲𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻! Etihad Airways, the national airline of the UAE, is set to serve as the exclusive 𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝗕𝗪𝗙 Global Airline Partner from 2025. This alliance provides Etihad with greater global visibility across 21 tournaments in 14 countries, while also bolstering its presence in Asia, where badminton has a strong following. Arik De, Chief Revenue and Commercial Officer at Etihad Airways said "We value the opportunity to partner with sporting events and teams throughout the world and leverage the power of sports in uniting communities." Stay in the know about the latest in sports technology and innovation, Subscribe to our newsletter for more > https://lnkd.in/d9CD2VZj

𝗚𝗲𝘁 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲𝗱 𝗚𝗹𝗼𝗯𝗮𝗹𝗹𝘆 𝗙𝗼𝗿 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗦𝗽𝗼𝗿𝘁𝘀! Showcase your brand with The Sports Technology Awards 2025, the ultimate platform for celebrating and promoting sports innovation! Align your brand with the forefront of sports innovation and make an impact where it matters most. 𝗪𝗵𝘆 𝗦𝗽𝗼𝗻𝘀𝗼𝗿? Since 2013, The Awards have celebrated global sports innovation, attracting entries from over 30 countries and 50 sports. 🌐 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 : Reach a global, tech-savvy audience 🤝 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 : Build connections with innovators and decision-makers 🔗 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 : Meet industry leaders across sports and technology 📣 𝗠𝗲𝗱𝗶𝗮 𝗘𝘅𝗽𝗼𝘀𝘂𝗿𝗲 : Benefit from extensive coverage throughout the awards cycle Contact joshua@sportstechgroup.com for sponsorship opportunities and details or send us an enquiry > https://lnkd.in/ePYFY3Nq

𝗙𝟭 𝗥𝗲𝘄𝗶𝗻𝗱𝘀 𝗧𝗵𝗲 𝗖𝗹𝗼𝗰𝗸 𝗪𝗶𝘁𝗵 𝗧𝗔𝗚 𝗛𝗲𝘂𝗲𝗿! Formula 1 has announced the return of TAG Heuer as Official Timekeeper from 2025, coinciding with F1’s 75th anniversary. The agreement includes a visible trackside presence for TAG Heuer, fan-focused activations, and new product developments tied to the sport. Stefano Domenicali, President and CEO of Formula 1, said: “I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long history in our sport.” Stay in the know about the latest in sports technology and innovation, Subscribe to our newsletter for more > https://lnkd.in/d9CD2VZj

𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: 𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗔 𝗪𝗵𝗼𝗹𝗲 𝗡𝗲𝘄 𝗕𝗮𝗹𝗹 𝗚𝗮𝗺𝗲! How can authentic partnerships between technology leaders and sports organizations redefine the game? Capgemini is showing us how. 🌊 Discover how America’s Cup is leveraging AR-powered insights to bring invisible forces like wind patterns to life for fans. 🏉 Learn how Capgemini’s tools are revolutionizing rugby, from interactive fan experiences to real-time data for commentators. ⛳ See how their advanced analytics are changing the way fans experience golf at the Ryder Cup, offering real-time probabilities and deeper insights. These are just glimpses of what authentic partnerships can achieve. Curious about how technology is reshaping sports and fan engagement? Read The 2024 Sports Technology Annual Review to discover the full story > https://lnkd.in/dDekskJw

𝗪𝗮𝘁𝗰𝗵 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗢𝗳 𝗦𝗽𝗼𝗿𝘁𝘀 𝗨𝗻𝗳𝗼𝗹𝗱 𝗕𝗲𝗳𝗼𝗿𝗲 𝗬𝗼𝘂𝗿 𝗘𝘆𝗲𝘀? On April 23rd, 2025, The Sports Technology Awards returns to London, promising a night of bold innovation, unforgettable experiences, and world-class celebration. Here’s why this event is unmissable > ✨ The Arena of Innovation: Witness groundbreaking moments and surprises that redefine how sports technology is celebrated. 🎤 Exclusive Q&A: Gain insights from industry leaders pushing the boundaries of sports innovation. 🤝 Next-Level Networking: Connect with pioneers, peers, and decision-makers in a dynamic and immersive setting. 🎟️ Tickets are on sale now – don’t miss your chance to be part of this extraordinary night! Book now to secure your place in The Arena of Innovation > https://lnkd.in/dZF2Zcjb

𝗛𝗮𝗽𝗽𝘆 𝗡𝗲𝘄 𝗬𝗲𝗮𝗿 : 𝗠𝗮𝗸𝗲 𝗧𝗵𝗶𝘀 𝗧𝗵𝗲 𝗬𝗲𝗮𝗿 𝗧𝗼 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 𝗨𝘀! Showcase your brand with The Sports Technology Awards 2025, the ultimate platform for celebrating and promoting groundbreaking sports innovation! Since 2013, these awards have celebrated global sports innovation, attracting entries from over 30 countries and 50 sports. Why Sponsor? > Visibility: Reach a global, tech-savvy audience. > Engagement: Build connections with innovators and decision-makers. > Networking: Meet industry leaders across sports and technology. > Media Exposure: Benefit from extensive coverage throughout the awards cycle. Align your brand with the forefront of sports innovation and make an impact where it matters most. Contact joshua@sportstechgroup.com for sponsorship opportunities and details.

𝗠𝗲𝗿𝗿𝘆 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗙𝗿𝗼𝗺 𝗧𝗵𝗲 𝗦𝗧𝗔 𝗚𝗿𝗼𝘂𝗽! The entire team at The STA Group sends our warmest wishes for a joyful festive season. Thank you for being an integral part of our community this year! Here’s to an amazing 2025 – we’re looking forward to the brilliant ideas and transformative innovations the coming year will bring!

𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗡𝗮𝗺𝗲. 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗢𝗳 𝗦𝗽𝗼𝗿𝘁𝘀. 𝗙𝗼𝗿𝗲𝘃𝗲𝗿 𝗟𝗶𝗻𝗸𝗲𝗱! What does it mean to leave your mark on the world of sports? > It means turning inspiration into innovation. > It means creating something so impactful, the industry can't look away. > It means stepping into a legacy that’s yours to shape. Get validated by the biggest names in the industry. Position your brand as a pioneer in sports innovation. Join the select few shaping the future of sports technology. The 2025 Sports Technology Awards will position you for lasting global impact. The deadline is fast approaching — don’t let this moment go, Submit your entry today and let the world see what you’ve built > https://lnkd.in/eebSVsyM