The STA Group

Redefining the Future of Sports – Sports Organization of the Year Some organizations follow the playbook. Others write it. That’s why our judges chose these outstanding finalists for Sports Organization of the Year. From transforming fan experiences to revolutionising live events, these innovators are setting a great new standard.  Here are your finalists: 👉 AELTC 👉 Emirates Team New Zealand 👉 Federation Equestre Internationale (FEI) 👉 International Cricket Council 👉 LIV Golf 👉 National Basketball Association (NBA) Who takes home the title? Find out in London on April 23rd, where the industry’s top minds and biggest brands come to connect, collaborate, and celebrate. https://lnkd.in/dZF2Zcjb

Best Technology for Fan Engagement – Because Spectators Deserve to Be in the Game Sport isn’t just something we watch — it’s something we feel. The roar of the crowd, the tension of extra time, the last-second drama — true fan engagement is about turning passive spectators into active participants. The best technology doesn’t just show the action; it pulls fans into it. Whether through real-time analytics, immersive experiences, or interactive innovations, this category celebrates the innovators redefining what it means to be a fan. Meet the 2024 finalists leading the charge: 👉 LiveLike: Gamified Experiences 👉 Opta by Stats Perform: Vodafone Deutschland’s Euro 2024 Digital Coverage 👉 Piing: Games for Crowds 👉 RWS Global: Sport Presentation for Paris 2024 👉 Sony’s Sport Businesses: Building the World’s Leading Sports Machine 👉 Wisesport and PENNY DEL : Puck Biography – A New Era of Sports Memorabilia   Want to know where fan engagement is heading next? Be in the room where the industry’s biggest decisions get made. Join us in London on April 23rd to network with the minds shaping the future of sport. https://lnkd.in/dZF2Zcjb

Red Cards and Green Lights: AI Offside Tech Gets the FA Cup Call-Up The FA Cup’s fifth round is set for a tech upgrade, with semi-automated offside technology making its long-awaited debut across eight matches. Originally pencilled in for a pre-Christmas rollout, it’s had a bit of extra match fitness training before stepping onto the pitch. Referees will also provide in-stadium VAR updates, ensuring fans aren’t left guessing. The result? Officials can focus on the game, decisions get sharper, and football keeps moving. Offside just got a new assistant — time to see how it performs under cup pressure. Want more smart takes on sports tech? Sign up for our newsletter. https://lnkd.in/d9CD2VZj

𝗕𝗲𝘀𝘁 𝗨𝘀𝗲 𝗼𝗳 𝗕𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗯𝘆 𝗮 𝗕𝗿𝗮𝗻𝗱 – 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗚𝗮𝗺𝗲, 𝗙𝗿𝗮𝗺𝗲 𝗯𝘆 𝗙𝗿𝗮𝗺𝗲 Sports broadcasting has moved on, and on, and on...  Fans no longer just watch; they interact, analyse, and immerse themselves in the action. The smartest brands are turning screens into stadiums, using tech that elevates engagement, deepens insight, and keeps audiences coming back for more. From AI-powered replays to real-time, dynamic overlays, this year’s finalists are setting a new benchmark for how sport is experienced. 👉 America's Cup: WindSight IQ 👉 Aurora Media Worldwide: E1 Series 👉 DFL Deutsche Fußball Liga: Bundesliga In-Match Analysis 👉 DFL Deutsche Fußball Liga: Bundesliga Immersive Experience 👉 International Cricket Council, Disney Star and Quidich Innovation Labs: ICC T20 World Cup Vertical Production 👉 Warner Bros. Discovery: Mothership Virtual Studio Why attend? Meet the brains behind the broadcast. The brands shaping sports media today are the ones winning the biggest audiences tomorrow. And you could be in a conversation with them on 23rd April https://lnkd.in/dZF2Zcjb

𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 – 𝗪𝗵𝗲𝗻 𝗧𝘄𝗼 𝗙𝗼𝗿𝗰𝗲𝘀 𝗖𝗼𝗹𝗹𝗶𝗱𝗲, 𝗦𝗽𝗼𝗿𝘁𝘀 𝗧𝗲𝗰𝗵 𝗘𝘃𝗼𝗹𝘃𝗲𝘀 In sport, no one wins alone. The greatest breakthroughs happen when the right minds, brands, and technologies join forces. This year’s Partnership of the Year finalists aren’t just working together — they’re redefining what’s possible in sports technology. From game-changing innovations to business models that set new standards, these collaborations are raising the bar for the entire industry. Who’s leading the charge? 👉 Airspeeder and HOK: Modular Race Vertiport for eVTOL Racing 👉 Formula 1 Las Vegas and YinzCam, Inc.: F1 Las Vegas App 👉 NY LIBERTY and Deloitte Digital: New York Liberty App 👉 Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 and OnePlan: Digital Venue Planning 👉 Pixellot - AI-Automated Sports Video and Analytics and SportsEngine: Empowering Young Athletes with AI-Automated Streaming 👉 ViewLift and Play Anywhere, Inc.: Interactive Platform Integration with Streaming Solution On April 23rd, the industry gathers in London to celebrate those shaping the future. You should be there — not just to watch, but to connect with the visionaries making it happen. Secure your spot now https://lnkd.in/dZF2Zcjb

𝗔𝗹𝗹 𝗧𝗵𝗲 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗦𝗽𝗼𝗿𝘁𝘀𝗧𝗲𝗰𝗵 𝗡𝗲𝘄𝘀 𝗥𝗶𝗴𝗵𝘁 𝗛𝗲𝗿𝗲!! 𝗧𝗲𝗰𝗵’𝘀 𝗧𝘂𝗴 𝗼𝗳 𝗪𝗮𝗿: Tech rivalry redefined across regions 𝗦𝗮𝘂𝗱𝗶’𝘀 𝗔𝗜 𝗟𝗲𝗮𝗴𝘂𝗲: AI League redefines sports innovation 𝗗𝗮𝘆𝘁𝗼𝗻𝗮 𝟱𝟬𝟬: Race thrills without leaving home 𝗡𝗲𝘄 𝗧𝗮𝗰𝘁𝗶𝗰𝘀: Athletes own their performance data 𝗠𝗼𝗱𝗲𝗹 𝗔𝗜 𝗶𝗻𝘁𝗼 𝗮 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻: AI transforms stats into victory Formula 1 𝘅 Allwyn : F1 fuels next-gen fan engagement ESPN 𝗗𝗼𝘄𝗻 𝗨𝗻𝗱𝗲𝗿: Live sports anytime, anywhere 𝗙𝗮𝘀𝘁𝗲𝗿 𝗟𝗮𝗽𝘀, 𝗦𝗺𝗮𝗹𝗹𝗲𝗿 𝗙𝗼𝗼𝘁𝗽𝗿𝗶𝗻𝘁: Sustainable speed meets precision analytics Keep up with the latest sports innovation stories via our newsletter. Available every Thursday here: https://lnkd.in/d9CD2VZj

𝗛𝗼𝗺𝗲 𝗼𝗿 𝗔𝘄𝗮𝘆, 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗳𝗼𝗿 𝗙𝗮𝗻 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻: 𝗕𝗲𝘀𝘁 𝗨𝘀𝗲 𝗼𝗳 𝗙𝗮𝗻 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗯𝘆 𝗮 𝗦𝗽𝗼𝗿𝘁𝘀 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 These finalists are pushing engagement beyond the usual playbook, using tech to create something deeper than matchday hype. From real-time interactions that make every fan feel like they’re in the thick of it, to digital experiences that surprise and please, they’re proving that connection isn’t just about getting more emails, it’s about being valued. Here’s who’s redefining what it means to love a sport: 👉 BatFast and ECB: The IG Net Gains Arena 2024 👉 Infosys and Roland Garros: AI Poster Experience 👉 LIV Golf and Champion Data: Any Shot, Any Time 👉 National Basketball Association (NBA) x Monterosa: Always on Engagement 👉 Supertri: Supertri E 👉 The British & Irish Lions: Connected Jersey Gain the insights, connections, and strategies that will drive fan engagement - and your business - forward. Secure your ticket now! https://lnkd.in/dZF2Zcjb

𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝗘𝘃𝗲𝗿𝘆 𝗦𝗲𝗰𝗼𝗻𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗟𝗶𝘃𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: 𝗕𝗲𝘀𝘁 𝗠𝗮𝘁𝗰𝗵 𝗗𝗮𝘆 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 From seamless mobile entry to AI-driven crowd control, and interactive fan engagement that makes every seat feel like front row — this year’s finalists are rewriting the rulebook on matchday magic.  They’re not just improving the experience; they’re transforming it. Turning fleeting moments into unforgettable ones. Making sure fans aren’t just watching — they’re in it.  Meet the game-changers: 👉 DP World Tour: AI Smart Tournament Experience 👉 Formula 1: Las Vegas and YinzCam: F1 Las Vegas App 👉 Federation Equestre Internationale (FEI): Equestrian Sport with Longines League of Nations™ 👉 KAIZEN TICKETING: Transforming Match Day Experiences 👉 MyVenue: Point of Sale Solution 👉 Tee Screen Limited: Digital Signage Solutions The best deals. The right people. One room. Missing this isn’t an option, get your tickets now https://lnkd.in/dZF2Zcjb

𝗔𝗜 𝗶𝗻 𝘁𝗵𝗲 𝗕𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁 𝗕𝗼𝗼𝘁𝗵: 𝗧𝗵𝗲 𝗧𝗲𝗰𝗵 𝗧𝗵𝗮𝘁’𝘀 𝗖𝗮𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝗵𝗼𝘁𝘀 AI isn’t just in the game - it’s running the show. Sports broadcasting is getting a serious upgrade, and fans are reaping the benefits.  In The 2024 Sports Technology Annual Review [https://lnkd.in/dvqK5nVA], our partners at Sportradar break down how AI is revolutionizing live sports coverage:  • AI-Powered Highlights – Who needs a production truck when AI can cut, edit, and even commentate on your personal highlight reel? Peacock’s Olympic coverage showed us the future - now you can call the plays.  • Real-Time Stats & Insights – AI dishes out player data, predictive analysis, and play-by-play breakdowns faster than a Sinner serve. • Hyper-Personalized Content – AI is like a coach designing a game plan just for you. From tailored content to laser-targeted ads, every second of the broadcast is built around your preferences.  • AI in Niche Sports – With Sportradar’s AI-powered real-time scoring, even smaller sports, like table tennis, are getting the big-league treatment — and unlocking new revenue streams.  Want the full game plan? Check out The 2024 Sports Technology Review [https://lnkd.in/dvqK5nVA] for the inside scoop.   

𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗲𝗲𝘁𝘀 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 – 𝘁𝗵𝗲 𝗕𝗲𝘀𝘁 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗳𝗼𝗿 𝗦𝗽𝗼𝗿𝘁𝘀 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲  In elite sport, margins matter. The right technology doesn’t just track progress, it determines it. From smarter training to game-day insights, these finalists are giving elite athletes and their coaches the edge they need to push further, recover faster, and perform better. Trusted by the best, here are this year’s finalists: 👉 BlazePod: Reactive Light Based Training 👉 Box Altitude: Altitude Sleep Systems 👉 Catapult Sports: Vector Athlete Monitoring System 👉 EyeGym.com: Visual Performance Training Programme 👉 Genius Sports: Tracking and AI-powered Data Platform 👉 Sportian: European Football’s Secret Weapon Want a front-row seat to the future of sports performance? Join us in April to see the tech that’s fine-tuning athletes — and the people turning marginal gains into major wins. https://lnkd.in/dZF2Zcjb