Steadfast Collective

Three ways your mission and manifesto help your online community: 1. To guide behaviours and interactions When your mission and manifesto successfully show what your community stands for and your values, you help guide how members interact with each other. This can create a positive and respectful environment. 2. To improve brand trust and loyalty Transparency about your community’s mission and values helps to build trust with its members. In fact, more than half of consumers say they feel connected to a brand when the brand aligns with their values. 3. To increase consistent member engagement A clear mission and manifesto can inspire members to get involved and take their first step on the participation ladder. When they believe in the community’s purpose, members are more likely to: - Take part in discussions - Contribute content - Support community initiatives #brandmanifesto #communitymission #brandengagement #ukagency

What’s your team's number one goal, and how does it measure that? That engagement may matter if you’re driving 22% of revenue through Instagram. Whatever your team or community's number one goal is, measure that.

According to HubSpot, 23% of people say belonging is the biggest benefit of online communities. Almost half of community leaders agree, stating that belonging is the core purpose. This feeling requires thoughtful design, from the first invite to long-term engagement. Creating belonging doesn't happen by accident. #community

Why do cohorts work in communities? The success of cohort inside communities comes from basic human psychology—people are more inclined to connect deeply in smaller groups because they feel seen and heard. Cohorts allow you to niche down into what your members want and be a more customer-centric brand. If you’re looking to create lasting connections in your online community, read all about the magic of cohorts here 👉  https://lnkd.in/e5fu8qR6 #creatingcohorts #engagementstrategy #communitycohort #ukagency

In our grown-up meetings about conversion rates, optimization, and onboarding, we can forget that community can be fun. A place where little details bring a smile to your face. Design and branding allow you to create those moments of joy for your members. Be bold. Design the unexpected. #community

How does a giant company like Google handle community? We got an exclusive insight from Lizzie Hipkins on our latest episode of the podcast. https://lnkd.in/eHiY3M3M #community #podcast

The truth about vanity metrics (How to gather data that stakeholders REALLY care about). Vanity metrics are statistics that look good at first glance but don’t really say much. If we think about digital communities built on Facebook or WhatsApp, some of the common metrics you’ll see are:  - Members - Reach  - Engagement  - Likes While these metrics have their place, the statistics don’t reflect the success of an online community. For example, using a metric like member count to judge a community’s health is not enough. Why? Let's find out!

An audience is not a community. Audience members only care about your brand and ingest your content and ideas. Whereas community is more continual, with content, ideas and conversation flowing back and forth with the brand, members. Audience = Talking at people. Community = Talking to each other. So, how can we get folks to go - beyond the newsletter? #community #marketing

When people pay, they pay attention. https://buff.ly/4edPXl3 #podcast #community #ukagency

Platforming Community 👇 Over the last 12 months, our founder, Pete Heslop, has been writing on Substack about the ins and outs of communities and the platforms that power them. As we continue to invest in our resources for founders and explore why communities are the solution for regenerative growth within businesses, we're bringing our Platforming Community to LinkedIn. We'll be sharing about; - Community behaviour - Metrics - Marketing Funnels - How to design community platforms - Designing joy - Moving folks from newsletter readers to advocates. Come, join us! #growth #community