Storythings

🧟♂️ ➡ 👩 STAY HUMAN! We help B2B brands build meaningful relationships by telling human stories only they can tell. Check out our new showreel to see the vast range of storytelling techniques we use as the antidote to B2B zombiedom. #storytelling #showreel Thanks to Ayoola Jolayemi and Darren Garrett! Hugh Garry Matt Locke Anjali Ramachandran

Here's my latest post for Storythings' Attention Matters newsletter - about building more human personas for B2B marketing, and what we can learn from Fandoms.

🇬🇧 In honour of UK Parliament Week (18-24 November 2024), here's a throwback to How We Got Here, a podcast we made for UK Parliament a while ago. The podcast draws on incredible human stories and groundbreaking ideas, following their route into Parliament, where they became the laws that shape our lives today: think animal welfare laws, women's rights in marriage, the process which led to the UK's first National Parks and more. No better way to celebrate UK Parliament Week (UKPW) - an annual event, spreading the word about what Parliament is, what it does and how you can get involved. https://lnkd.in/ejqhN83E https://lnkd.in/eze-Scd #podcast #ukparliamentweek #ukparliament #democracy Hugh Garry

Here's the last of my six part series on Story Finding in B2B marketing for Storythings' Attention Matters newsletter. This edition asks why B2B Marketing is so obsessed with binary oppositions, and what we can learn from Documentary film campaigns about measuring impact: https://lnkd.in/eiaCE5cs

The latest in our 6-part series 'How To Find Your Story' by Matt Locke is about building a sustainable workflow for formats. "...workflow is critical to finding and telling consistently great stories. When we talk to clients who have tried and not succeeded with setting up their own podcast or editorial series, it’s never because they didn’t have great stories to tell - it’s because they didn’t develop and maintain a sustainable workflow." Catch up on all parts in this series and read the latest one here! https://lnkd.in/eQ8wrEEz #newsletter #formats #workflow #production

📢 NEW PROJECT LAUNCH! Incredibly proud to have worked on this AI explainer for the lovely team at Lenovo, launched at their big internal event recently. If you want to know about Smarter AI For All, and how to make AI work for everyone from individual to enterprise, take a look. We're biased but it's a cool piece of scrollytelling, with some AI stories you might not have heard of! A huge thank you to Justin Eure, Stuart Gill, Charlotte West for bringing us on board to work on this project! Reach out if you'd like to know more. #AIexplainers #smarterAIForAll #lenovo #storytelling #scrollytelling #AI https://lnkd.in/e7DmpRyb

Lovely to spend time with Doug Zanger and the Indie Agency News folk yesterday!

I recently got to write a guest edition of one of my favourite newsletters — 'Formats Unpacked' (created by Storythings). I unpacked 'The Red Hand Files'; an embarrassingly simple format lifted to life-affirming heights by Nick Cave. Enjoy: https://lnkd.in/ePPG3v2z

🎉 SHORTLISTED! Proud to have been shortlisted for Best Branded Podcast at the International Content Marketing Association Awards 2024 for 'Phoenixed: Inside Canada's Payroll Disaster', a podcast we made with the Global Payroll Association. Good luck to all the shortlisted nominees in all categories! Once more, congrats to the team Grace Dobush (go Grace!), Lyndsay Borgonon, Glen McGregor, Kevin Sexton, Tobin Ng, Xavier Paradis-Vilar 🔜 MIGS, Hugh Garry 🙌 🙌 More at: https://lnkd.in/eyrFr4ZA

As I'm writing this series about how to tell better B2B stories, I'm coming back more and more to the processes I learnt working in TV and media. Today's episodes looks at one thing the media world does that we rarely see in B2B marketing - development.