A global, fully integrated agency with AI at its heart.
AI is transforming marketing communications, from the creation of content to its deployment and optimisation, but the siloed nature of the marketing industry limits its adoption.
T&Pm promises to connect talent and tech to fuel brand growth, combining capabilities across creative and media, experience, and technology, to offer the kind of genuinely end-to-end marketing solution that modern brands need.
New year, new work!
British Gas and Hive have teamed up with Channel 4 to sponsor its much-loved home programming slate—and we’re excited to share the launch of the new work.
The partnership kicks off with a series of 24 comedic idents, created by T&Pm and directed by the Weiland Brothers through Love Song. The idents will showcase homeowners seemingly admiring their interior design, borrowing terminology of home renovation shows, before a comedic twist reveals they're actually praising the comfort and reliability provided by British Gas.
A huge well done to the incredible team who worked on this: Carl Storey, Tom Sillars, Jane Reader, Hayley Hammond, Tom Cook, Matthew Moreland, Chris Clarke, Lucy Almond, Alex Gambitsis, Sam Topley, Matthew Linnett, Simon Ringshall and Charles Crisp.
And thank you to our partners, Love Song and OMD UK, for making this happen.
#TandPm#PowerOfAndhttps://lnkd.in/emn8gxgV
What a year!
We're celebrating 54 global awards in 2024 across our key pillars, delivering exceptional work in AI innovation, and a hyperfocus on championing diversity.
A huge thank you to our talented teams worldwide who made this possible. Let's do it even bigger and better in 2025!
#TandPm#PowerOfAnd#Awards#Creativity#Media
Accessibility: Are We Nearly There Yet?
Dan Northcote-Smith, our Creative Innovation Director, was recently asked by LBBonline - Little Black Book about the importance of accessible design, and how it can benefit both employees and consumers alike.
“Accessible design isn’t just about compliance,” says Dan. "It broadens the appeal of your work and connects with more diverse audiences. It’s a creative opportunity, not a burden, and it should never be left as a last-minute box to tick.”
Find out why it’s vital for brands to create better experiences for people with disabilities in the article below.
https://lnkd.in/e-ahY7zw#TandPm#PowerOfAnd#Accessibility
AI, Integration, and the Future! A look at our first year as T&Pm.
In 2024 we took the next step in our evolution and became T&Pm, with the goal of connecting our talent and tech to fuel brand growth. In an article by Creative Salon Worldwide, Sarah Golding, our global Partner dives into this last year’s achievements, our adoption of AI, and an exciting glimpse of what the new year holds.
Click the link to read the full piece:
https://lnkd.in/eyUuakdw#TandPm#PowerOfAnd#Creative#AI#Innovation
Connie and Trevor hit the cobbles!
Matthew Moreland and Chris Clarke, our Group Creative Directors, are featured in a Thinkbox article, sharing how they brought the Sainsbury’s/Argos storefront to Coronation Street.
Aligning with Argos’s broader brand identity, the idents feature the much-loved Argos duo, Connie and Trevor. Working closely with ITV Studios, the duo ensured the idents resonate with the show's audience by making the characters feel like true Corrie fans, seamlessly integrating into one of Britain’s most iconic shows.
Click to check out more idents and to see how they made it happen: https://lnkd.in/ewb2D6mw#TandPm#PowerOfAnd#Creative
GOAL!
After winning GOLD in three categories earlier this month at this year’s Clio Sports Awards, we’re delighted to announce that we’ve won not one but TWO Grands for both the Branded Entertainment and Content, and the Social Media categories for our AI-powered “Mourinho’s Own Goal No-No’s” campaign with SNICKERS!
With cutting-edge technology from HELO, Meta, ElevenLabs, Synclabs & OpenAI GPT-4, and collaboration across 30+ Mars stakeholders, we drove hungry football fans to ask advice from an authorised AI clone of José Mourinho, and to share it with their mates.
A huge thank you to the fantastic team at Mars, EssenceMediacom, and Helo for helping us to bring this campaign to football fans everywhere.
#TandPm#PowerOfAnd#ClioSports#ClioSportsAwards