TBWA\MCR

🎥 Beyond Barbie: How Should Brands Approach Movie Partnerships? 🎥   Our ECD, Gary, joins four other creative leaders in this recent shots article and considers the genius behind the Barbie movie's marketing juggernaut and what it means for brands. Why was it a cultural phenomenon?    Don’t miss Gary’s insights and advice on how brands can make authentic, relevant partnerships in Beyond Barbie: https://lnkd.in/exYb4r24   How will your brand stand out? 💥   #Barbie #thoughtleadership #branding #marketing

We’re thrilled to announce that we’ve secured an incredible Effie UK Award in recognition of our outstanding work in collaboration with Notorious Communications 🎉   How We Made Christmas a Walk in the Park | Seasonal Marketing A story of how we grew the Park Christmas Savings brand by turning it from a functional savings provider to an unapologetic 365-day Christmas champion for a Christmas-obsessed audience, by empowering them to start saving early for the best Christmas ever!   This win is a testament to the power of strategy, creativity, and collaboration. Huge thanks to our amazing client and talented teams who made it happen! 🚀 Love2shop #AwardWinning #EffiesAwards #BrandBuilding #CreativityWins

🎉 We’re thrilled to introduce three incredible new additions to our team! Wendy is joining us as an Account Executive and brings fresh energy as a recent graduate from UA92. In her free time, she’s always up for some thrilling visits to rollercoaster parks. Kristina steps in as our new Senior Planner. With a background in healthcare communications and branding, she’s ready to dive into strategy. When she’s not planning, you can find her out hiking or exploring Manchester’s food scene. Caitlin completes the trio as an Account Executive, sure to bring even more energy to the office with her love for a good chat (once you get to know her!). She has experience from Music and 20th Century Fox, where she worked on the movie Love, Simon. Welcome to the team, Wendy, Kristina, and Caitlin! 🚀

“To break patterns, you need to see them” Disruption: it's a way of Life. Our ECD, Gary Fawcett, reveals how questioning conventions and hunting down the ordinary can give brands a unique edge. Discover how “small daily disruptions” lead to the big changes that stand out in a sea of sameness. Read it here: https://lnkd.in/eqvNxvPe #ThoughtLeadership #Disruption #CreativeStrategy Creativebrief

🎄 Will Christmas 2024 be the ultimate silly season? 🎄   “There’s probably a fine line to be walked between silly and being sensitive to the mood of the nation. BUT there’s a difference between overblown festive frivolity and a much welcomed (needed) dollop of Christmas joy.”   Lisa Nichols, our ECD, joins other industry experts to answer the question: Will brands be embracing light relief this Christmas season?   Read her thoughts in the full article here 👉https://lnkd.in/gtCtEpt6   Creativebrief #Christmas2024 #HolidayMarketing #SillySeason

Our Executive Creative Director, Lisa Nichols, explains why brands have lost their nerve with humour and why it’s time to bring it back. Despite a global drop in humorous ads since 2020, humour remains a powerful way to connect people to your brand. This thought-provoking piece explores why humour cuts through, resonates deeply, and helps brands stand out—even with serious messages, as seen in our recent Prost8 UK cancer campaign.   Learn why brands that "get funny" find serious success and how understanding your audience's humour is key. Ready to laugh (and learn)? Read more in Campaign UK here 👉 https://lnkd.in/eS6sRW3e

🎓 UA92 x TBWA\MCR Student Insights Day 🎉   On Tuesday, we welcomed 22 University Academy 92 (UA92) students for an inside look at life in the ad world! As part of their Integrated Marketing module with Georgina (G) Randall, students dove into campaign creation with us, exploring brands like David Lloyd Clubs, British Cycling, and The Curse at Alton Manor. STING FILMS® showcased real-life #AI in marketing, giving students a peek into the future of advertising.    In the true spirit of agency life, students got hands-on, pitching their own marketing ideas to us and receiving valuable feedback to help refine their projects. We were blown away by their creativity and passion!   We’re proud to support future talent and can’t wait to see where these students take their careers next!   #UA92Insights #TBWAMCR #MarketingFuture

As a nation, we are becoming numb to shocking statistics. #Knifecrime is just one of them. Figures in the UK are higher than ever. Charities like Fighting Knife Crime London aim to reduce knife crime in #London. To stop young people from becoming a fatal statistic. An unprecedented decline in #government spending on local policing, youth services, youth clubs, after-school activities, and reduced mental health support has impacted the rise in numbers. We took key data and displayed the stats in the most shocking manner, turning graphs into knife wounds on the faces of the people it affects most. Appearing on poster sites across London kindly donated by BUILDHOLLYWOOD Photography by David Boni Production by John Allen Read more here 👉 https://lnkd.in/ejdQskYv

A Balancing Act: Serving the “Many, Not the Few” Our CEO, Fergus McCallum, shares his take on the recent Budget’s promise of stability and inclusivity for both businesses and “working people.” But he notes, “trying to be all things to all people never works.” Is the 2024 Budget truly delivering on its promises—or is it leaving the private sector, especially small businesses, out in the cold? Read more about the impact of the #Budget on the creative industries in Creativepool here 👉  https://lnkd.in/ejA6iQBE

With brands increasingly focused on digital spend, agencies face both a challenge and a major opportunity. Our Managing Partner, John Triner, highlights the critical need for impactful, disruptive creativity in this evolving landscape: "The continued move towards digital spend provides creative agencies with the biggest challenge and opportunity. It becomes more critical than ever to deliver disruptive and powerful creative platforms that can really deliver impact across all media and not just deliver an automated sea of sameness." Discover more insights from John on the shift to digital and how the creative industry can rise to the occasion here: https://lnkd.in/eRcHby9a