The Audience Agency

Do you work for a touring company, or receiving venue? We're inviting anyone who does to join us for one of two online Open Meetings, to share your current experience of performing arts touring and how it has changed over recent years. This is to inform a research project into the state of touring by The Audience Agency and partners, on behalf of Arts Council England. Meetings will take place on Mon 2 and Tue 10 December, and can be booked via the link below. https://lnkd.in/e2hCRtig

🚀 De toekomst van data & cultuur: mis het niet! Wat betekent data voor de cultuursector? Wat kun je ermee? En wat niet? Hoe kan data ons wendbaarder en weerbaarder maken? Je ontdekt het tijdens het aankomende DIP-event op maandag 9 december. Hier brengen we internationale experts en inspirerende gesprekken samen, en onderzoeken we de toekomst van data en cultuur. - Waar? Theater Aan de Slinger - Wanneer? Maandag 9 december, 12.00 - 16.30 uur - Kaartje? 10 euro, incl. lunch, koffie en borrel Wat kun je verwachten? - Keynotes van internationale experts: Anne Torreggiani (ceo van The Audience Agency, UK) over data-gedreven publieksinzichten, en Hannes Tronsberg (ceo van Future Demand, DE) over AI en predictive modelling en marketing in de cultuursector. - Inzicht in actuele trends: Sara Oomen (marketing researcher) en Joep Grooteman (directeur DIP) presenteren de DIP Trendanalyse 2023/2024, over publieksgedrag en kaartverkoop. - Inspirerend panelgesprek: Siebe Weide (strategisch adviseur in de cultuursector), Thomas Drissen (directeur De Creatieve Coalitie), Maaike Verberk (directeur DEN) en Rutger Gernandt (directeur De Warme Winkel en DIP-bestuurslid) gaan in gesprek over een wendbare en weerbare cultuursector. Voorzitter en presentator is Jon Heemsbergen (oprichter en directeur Art-up). Voor wie? Voor iedereen in de cultuursector die nieuwsgierig is naar hoe data helpt om publieksbereik te vergroten, impact te versterken en klaar te maken voor de toekomst. Van artiest tot marketeer, en van producent tot beleidsmaker: deze middag biedt eye-openers, innovatieve ideeën en praktische tips. Ben je erbij? Koop nu je kaartje 👇🏻

Do you want to make the most of The Audience Agency's Audience Spectrum? Read The Audience Agency's article series to learn what their integration with Spektrix adds to the powerful audience segments in your Spektrix system. From reports that add an extra layer of insight to tailored donation asks, these articles take you through the what and the how of Audience Spectrum - including case studies from Edinburgh International Festival and Nottingham Playhouse. Discover more in their post below! https://hubs.ly/Q02Zk6zx0

🗨 "Data analysis isn't just for 'data people'" How do leading cultural organisations use audience insights effectively? In our latest CultureTalk episode, Oliver Mantell from The Audience Agency shares a compelling example about the National Library of Scotland, where audience segmentation became a shared language across departments. Three key lessons: 1. Democratise Data - Move beyond the 'data person' - Encourage organisation-wide engagement - Use insights to connect teams 2. Keep It Simple "Most of what you need to do is GCSE maths - ratios, fractions, additions" No advanced data science required! 3. Think Big Picture First - Consider obvious factors before complex analysis - Look at broader patterns - Focus on major influences before minor details Learn more in our interview with Oliver. #ArtsAndCulture #DataInsights #DataCulture #CulturalLeadership #AudienceSegmentation

💡How could we help you deliver the best possible service for your clients? If you're a consultant working in the cultural sector using audience data and creating audience development strategies, join us at this free online session to find out! We'll provide an update on the resources available to you via Audience Answers, Audience Spectrum (and beyond). There'll also be opportunities to ask us any questions, and we'd be keen to hear any suggestions you may have on how we can support your work further. 📅 Tue 5 December, 2-3pm Book your free place https://lnkd.in/eYmyWS7N

I’m looking forward to joining the Arts Marketing Association AI Policy Launch Event, along with Anra Kennedy, sector support organisations, cultural leaders, CEOs, and Trustees at the Southbank Centre. This updated policy, developed by the AMA with input by the AI Sector Support Group (including The Audience Agency), builds on v1, released in July 2024. It reflects sector feedback and new policy examples, aiming to provide governance-level guidance on using AI effectively and responsibly. What’s New? Governance-focused framework, with questions to guide practical application. A flexible starting point for organisations, adaptable to your needs. This policy is a collaborative effort with organisations and experts from across the sector including Substrakt, Art Fund, Jocelyn Burnham (aiforculture), AIM - Association of Independent Museums; Black Lives in Music; Clore Leadership; Family Arts Campaign; Future Arts Centres; Independent Theatre Council; Kids in Museums; Museums Association; One Dance UK; OutdoorArtsUK; The Space (Digital Arts); Society of London Theatre & UK Theatre and others. 📸 Sharing a festive photo of St Pancras and a Christmas tree to mark this important milestone! #AI #CulturalSector #AIPolicy #Collaboration #ArtsMarketing

👋 Drop by and say hi to Alec Ward today if you're at #AMADigiDay

If you're going to Arts Marketing Association Digital Marketing Day tomorrow, make sure to say hi to our Alec Ward - Consultant Lead for Digital Content and Skills (and also the author of our Digital Snapshot newsletter). Find him at The Audience Agency stand and find out how we can help you by: >> Supporting you to be more data-informed to better understand your digital audiences >> Developing your - and your teams' - digital skills >> Measuring and benchmarking your organisation's digital confidence #AMADigiDay

Help inform a research project into the state of touring in the Arts The The Audience Agency, on behalf of Arts Council England is undertaking a comprehensive study into the challenges facing the touring ecology of the culture sector. To do this, they need to engage with as wide a range of people and organisations as possible, whether from venues, companies, producing organisations, sector bodies or other perspectives. The initial process will include open, focus group meetings in early December (online) as well as a short survey with six questions asking for reflections on the challenges and opportunities facing the touring sector. Sign up to one of the online open meetings:  https://lnkd.in/e3UCeqns Complete a short survey to ensure your voice is heard:  https://lnkd.in/esF_rTus For more information: https://lnkd.in/ex-4ezCP

💡 Our Director of Evidence and Insight Oliver Mantell sat down with CultureSuite last week for a CultureTalk to chat all things audience segmentation and personalisation. We look forward to collaborating with CultureSuite as a sector partner in the months ahead. Check out the CultureTalk episode: Making Sense of Audience Data below ⤵️