The Bias Cut

"As we live longer, it isn't just about having more time, but improving the quality of that time. Financial fitness and security is crucial to this” - my mum, Marilyn Bassett To celebrate our new campaign #DontFearYourFuture with AJ Bell Money Matters, here I'm joined by the OG inspiration behind Ageism Is Never In Style® - and the financially savviest woman I know - my mum, Marilyn. With 40 years between us, we've shared our 4 tips on facing the future and getting older fearlessly, armed with confidence, agency and financial literacy at every age. A retired financial services lawyer, Marilyn taught herself about finances “on the job”, having previously known very little about it. She had to educate herself, and take the initiative to learn from colleagues and contacts - and this put her in a much stronger position both professionally and personally. But, as she says, not everyone can or wants to work in financial services, and you shouldn’t have to work in the industry to understand and know about finances. And that’s why A J Bell Money Matters is such valuable FREE resource and platform to educate, inform and build confidence. So whether you're 32 or 72 - take advantage of it! 👉 💌 Click this link  https://lnkd.in/ehgT6-VV to sign up NOW to the AJ Bell Money Matters newsletter and receive a special edition: the Ageism Is Never In Style Takeover It includes more tips, highlights and recommended reading, toolkits and podcasts personally selected by myself and Marilyn. Plus how to take part in the campaign too. Paid Partnership This is for information purposes only and is not a personal recommendation or advice #AgeismIsNeverInStyle #AJBellMoneyMatters #MoneyMatters #ProAge #FinancialPlanning #Aging #Ageing #MoneyTips #FinanceTips #PersonalFinance #BabyBoomer #BabyBoomers #Retirement #Pensions #Pension #Intergenerational #AgeInclusivity #Longevity #HealthyAging #AllAges #WomenOver30 #WomenOver40 #Womenover50 #WomenOver60 #WomenOver70 #AgingWell #OlderWomen #AgingPopulation #AgeingPopulation #DemographicShifts

It's never too early or too late to get pensions savvy. And with the future so uncertain, NOW is the time to get to take control. 💪 👉 💌 For FREE top tips, resources & more, join the AJ Bell Money Matters newsletter now: https://lnkd.in/eu-jxZ2T #AgeismIsNeverInStyle #MoneyMatters #ProAge #AgePositive #Finance #MoneyTips #FinanceTips #PersonalFinance #Longevity #Ageing #Generations #FinancialPlanning #Pension #AgingWell #Aging #GenX #Pensions #Millenials #AllAges #Pensions #Retirement #FinancialPlanning

We might not know what the future holds, but we do know that if we’re lucky, we’ll get to be a part of it. And by embracing that, and the reality of getting older, we can stop wasting time worrying, and plan for it instead. Here Manjiri, a member of our community & Content Creator Network, candidly shares her #DontFearYourFuture wisdom and insights on feeling and becoming more confident with age: “Ageing is like a coat. You wear one, one day, and the next you find the confidence to try a different one, and not to be shackled into wearing the same one for the rest of your life “ And one way we can build confidence, independence and savviness with age is by becoming more financially literate. It can help put us in the best possible position, whatever our circumstances. Which is why we’re so delighted to be partnering with AJ Bell Money Matters for our #DontFearYourFuture campaign, a platform dedicated to educating and empowering women of all ages to feel better about finance so they can live and invest their best lives at every age. 👉 📧 CLICK HERE to join the newsletter now to empower your financial future: https://lnkd.in/eu-jxZ2T You’ll receive our exclusive Ageism Is Never In Style Welcome Takeover, including curated content, articles, toolkits and more... And get ready to become fearlessly future & financially savvy for the year ahead! #PaidPartnership This is for information purposes only and is not a personal recommendation or advice #AgeismIsNeverInStyle #AJBellMoneyMatters #MoneyMatters #NeverTooLate #Finance #MoneyTips #FinanceTips #PersonalFinance #Longevity #Ageing #AgingWell #Aging #OlderAndWiser #Midlife #MidlifeWomen #AgeInclusive #2025Finances #FinancialPlanning #MidlifeWoman #50PlusAndFabulous #Over50 #50AndFabulous #WomenOver50 #Pensions #WomenOver60 #GenZ #BabyBoomers #PensionPlanning

Except the "out's" never were "in", and the "in's" never were "out" 😉 This year at Ageism Is Never In Style® we're doubling down on all the progress and work so far, as we globally champion a truly age inclusive and equitable society. Through our 3 interlinking pillars 🏛️ of Consultancy, Campaigns and Community, we cannot wait to continue to drive positive change, and work and collaborate with our global partners and clients who share our age-inclusive vision and values 🌎 We've already kicked off our first campaign & partnership for the year with AJ Bell Money Matters, #DontFearYourFuture, centred on empowering each of us to fearlessly face our future & finances. And, with our 2025 calendar already filling up, there's already so much more to come... As the leading consultancy on age-inclusivity and anti-ageism, there's so many ways to work with us, including (but not limited to): 💡 concept, campaign and/or content creation & strategies; 🗣️ thought leadership, public speaking & keynotes; 📖 behaviours, culture & DEI workshops and audits; 🔍 audience insights and community trust & engagement; 📲 social media partnerships; 🎨 creative direction, models & street castings & end-to-end-production; ✍ consulting on language, story telling & narratives; And more... Find out all the ways we can work with you to modernise, future-proof and evolve your organisation here: https://lnkd.in/eDTRxyS3 Or email us at Partnerships@AgeismIsNeverInStyle.com (Footage taken from my wedding last year filmed by Jess Woodward Tang - dancing with my mum, Marilyn ❤️) #AgeismIsNeverInStyle #Ageing #Aging #Ageism #AgeDiscrimination #AgePositive #Longevity #LongevityEconomy #Age #AllAges #Midlife #MidlifeWomen #CommunityEngagement #DEI #DiversityAndInclusion #AgePositive #GenderedAgeism #AntiAgeism #AgeInclusion #AgeInclusivity #AgeInclusive #Intergenerational #Multigenerational #IntergenerationalWorkplace

2025 is already shaping up to be an exciting year for Ageism Is Never In Style®! Campaign collaborations... Consultancy partnerships... International public speaking engagements... Social media brand collabs... Community network affiliate opportunities... They are all on their way and more, with both new and on-going clients 💫 And I can't wait to be a judge for inaugural TheIndustry.fashion & TheIndustry.beauty's People, Planet & Purpose Awards. These awards are sign of the industry's recognition that brands must shift and commit to sustainability and circularity, and invest in developing a committed, motivated and diverse workforce, in order to future proof. The deadline for entries is approaching: 13 December 2024. And I can't wait to read the entries by designers and brands, big and small, pushing the boundaries and leading the way. So if that’s you, enter now at https://lnkd.in/en8UqAJh  Best of luck, and hope to see you at the ceremony! #AgeismIsNeverInStyle #PeoplePlanetAndPurpose #TheIndustryFashion #FashionIndustry #DEI #ESG #DiversityAndInclusion #AgeInclusivity #Intergenerational #IntergenerationalWorkforce #MultiGenerational #AgeInclusive #Ageism #ProAge #PositiveAgeing #PositiveAging

Are these really the 𝗯𝗲𝘀𝘁 graphics to depict 'pensions'...?! 🤦♀️ We talk a lot about the need to improve age representation and visuals in media, and this includes graphics. Whilst there is absolutely nothing inherently wrong with needing a walking stick, or using a rocking chair - and we need to destigmatize this - the fact the overwhelming majority of graphics available on design platforms only feature these references simply serves to reinforce stereotypes and concerns around getting older (and don't get me started on the lack of diversity...) Graphics and infographics play an important role in making complex, important and seemingly 'dry' topics more digestible and accessible. And pensions is absolutely one topic we ALL need to know more about, whatever our age - especially as we live longer, invest in longevity, and our populations are ageing. So whether you are pension age, approaching it, or it's in your far off future, seeing visuals like these may do more harm than good. 📣 And calling all designers, illustrators and artists - at Ageism Is Never In Style® we'd love to see some more positive and diverse graphics around age related topics like pensions! Do get in touch if you'd like to discuss. 👉 P.S keep an eye out for our new campaign with AJ Bell Money Matters coming Jan 2025. Sign up here to find out about it first: https://lnkd.in/ehgT6-VV ... 😉 #AgeismIsNeverInStyle #Pensions #PensionAge #Pension #Ageing #Ageism #Ageist #Aging #Longevity #HealthyAgeing #HealthyAging #Stereotypes #Graphics #MoneyMatters #FinancialServices #Finance #Midlife #over60 #GraphicDesign #AgeingPopulation #AgingPopulation #AgeDiscrimination #DEI #AgeInclusivity #AgeInclusive #LongevityEconomy

What a fantastic show of unity in response! Some have kindly remarked upon, and asked questions regarding the creation of the reel / video. So to answer: 👉 REAL IMAGES 📸 ALL images used in this reel are all from our archive at Ageism Is Never In Style® - all created by, and featuring, real women. Not AI. Each of these images capture just a morcel of the love, passion and fresh vision & creativity that went into creating them, by the all female age-inclusive team both behind and in front of the camera. We respect using AI for furthering and enhancing innovation and creativity, but it cannot replace it. And at Ageism Is Never In Style® we’re proud to continue to work with creatives, and to launch & further careers for our community For example, ladies in these pictures are a mixture of professional and non-professional models, all cast by us, and we continue this commitment through our Modelling Network and Content Creator Networks. 👉 SPEED 🏎️ We were able to put the reel together so quickly because we are an extremely efficient, motivated team. We are small, but mighty 💪 Critically, we thrive off changing narratives and perceptions, and driving positive change, through impactful, engaging creatives and thought-leadership. And when you’ve been pioneerong age- inclusivity and representation in media, visuals, creatives & beyond - with a particular spotlight on women over 40 - for nearly 10+ years, you’ve got a plethora of imagery from your own archives to choose from 😉 👉 ON BRAND 🎨 The ‘strike through pink lines’ are a nod back to our logo, and our first global viral campaign STRIKE OUT AGEISM campaign in 2021 Consistent, powerful, simple and recognisable; it has become our signature. And we continue to be very flattered by those who draw inspiration from our work and branding too. Thank you to all who’ve reached out and connected with us in response, as well as to all our ongoing and upcoming partners and clients who are the true allies and trailblazers of today and tomorrow. If you’d like to find out more about working with us, head to ageismisneverinstyle.com #AgeismIsNeverInStyle #Ageism #Ageing #Longevity #HealthyAging #HealhyAgeing #Aging #ProAge #Sexism #WomenOfACertainAge #WomenOver50 #WomenOver40 #Queenager #Midlife #MidlifeWomen #ChangeTheNarrative #ThoughtLeadership #AgeInclusive

🚨 What risks the anti-ageism / age-inclusivity movement becoming hypocritical, counterproductive and ultimately doomed to fail? 🤔 👉 If, and when, companies, organisations and individuals alike take a singular, tunnel visioned or siloed approach. Splitting up different ages and generations, pitting them against each other, or uplifting one at the expense of another only serves to further divide, alienate and fuel ageism. We need to connect, unite and bridge between all ages, so that we can all grow, thrive, be seen, heard and valued equally at every age. And this, in turn means, we can also all learn, respect and effectively address points of intersectionality, and the unique or various challenges and changes we can inevitably face at different life stages. 💡 How do we do this? Through an intergenerational approach. From teams and workforces, to strategies and practices, to policies, to creative initiatives, to external delivery - an intergenerational age-agnostic approach is the answer, even if when wanting to hone in on targeting specific groups and audiences. Because it boosts innovation, creativity, offers greater objectivity, and ultimately delivers stronger commercial results and a competitive advantage. Not to mention, the World Health Organization has found that intergenerational practises to be one of the most effective anti-ageism strategies because it fosters collaboration, shared learning, mutual respect and sustainable initiatives. At Ageism Is Never In Style® we're proud our team and advisory network spans across 5 decades, sitting alongside our truly intergenerational 240k+ community & audience, as we continue to develop, lead and future-proof businesses with our unique objectivity, expertise, education and compassion. And next week i'll be speaking on this in greater detail at the plenary opening panel at NYC Department for the Aging's conference "BOOM! A Silver Dawning In American Cities', alongside fellow anti-ageism allies Michael Clinton, Ashton Applewhite and The New York Times's Guy Trebay. To find out more and to register, head to https://lnkd.in/e4pqUXWF To find out more about how we can work and partner with you and your organisation to become truly age inclusive, please email Partnerships@AgeismIsNeverInStyle.com #AgeismIsNeverInStyle #Ageism #GenderedAgeism #AgeInclusive #OlderWorkersWeek #AgeInclusion #AgeInclusivity #Longevity #Ageing #Aging #AgeingPopulation #AgingPopulation #AgeDiscrimination #AgePrejudice #Age #AllAges #Intergenerational #Multigenerational

Today shines a spotlight on two very important health matters: it's #WorldMenopauseDay AND it's #WearItPink and #NationalMammographyDay as part of Breast Cancer Awareness Month. And we thank the likes of those in the public eye such as Kylie Minogue for sharing their experiences, and using their platforms to help educate & inform others. Diagnosed in 2005, Kylie’s cancer was initially missed during her first checkup. “When they say, ‘You don’t need to worry,’ that’s what you want to hear, so you believe it,” Kylie recalls. It wasn’t until she sought a second opinion that early-stage breast cancer was discovered. At the time Kylie cancelled her critically acclaimed global “Showgirl” tour and paused her career as she underwent a lumpectomy and chemotherapy. But Kylie made a strong return with her “Showgirl – The Homecoming Tour”, where she powerfully redesigned her iconic stage outfit to be pink in support of breast cancer awareness and to reflect the “think pink” message. Kylie is an icon of longevity, relevance and reinvention, as she continues to connect with more and new generations through her music. Now cancer-free since 2006, she urges women to trust their instincts: “If you have any doubt, go back again.” In October 2023 we launched #BreastCancerAgeBias to help you and/or your loved ones make informed decisions when it comes to breast cancer diagnosis, treatment and recovery; and we created an exclusive pink jumper with 15% of proceeds donated to charity Breast Cancer UK to support their important work. To find out more, access all our resources, support & shop, head to https://lnkd.in/dTCXSijJ 💕 🎥 archive footage from the tour - video credits: tiktok @kylietensioners and Instagram @sweetmusic125 edited with audio #AgeismIsNeverInStyle #KylieMinogue #KylieMinogueFans #BreastCancer #WearItPinkDay #WearItPink #BreastCancerAwareness #Longevity #Menopause #MenopauseAwareness #WomensHealthMatters #ProAgeing #Ageing #Aging  #WomenOver50 #50plusandfabulous #Midlife #BreastCancerSupport #MidlifeWomen #NeverTooLate #WomensHealth #ProAge #AgePositive

Today on global #AgeismAwarenessDay our founder & CEO Jacynth Bassett shares 6 simple reasons why it’s so important for us ALL to understand, tackle, and end ageism. Ageism Is the most widespread form of discrimination in the UK. It’s also the only ‘ism’ that every single one of us can experience. And yet, it is so often overlooked, misunderstood, left out of conversations, agendas & policies, and shrouded in humour and micro-aggressions.  But ageism can have serious consequences, from negatively affecting mental health and life expectancy, to creating national and global financial burdens. And it’s vital to remember that it’s a form of discrimination and prejudice that can affect us at any age. Join us by raising awareness by sharing the video to help bring it to the forefront and easily explain to others why it’s so important. Let’s keep pushing for positive change and embrace ageing as the privilege it truly is—not just today, but every day #AgeismIsNeverInStyle #Ageism #Ageing #Aging #AgeDiscrimination #AgeBias #Longevity #AgingPopulation #AgeingPopulation #AllAges #AgeInclusivity #AgeInclusion #AgeInclusive #DiversityAndInclusion #Discrimination #DEI #DEandI #DiversityMatters #Inclusivity #EndAgeism #ChangeTheNarrative