The Business of Fashion

This week on The BoF Careers Briefing, listen to The BoF Podcast to hear how designer Simon Porte Jacquemus has been able to build a successful independent business in the competitive luxury sector and amidst a consumer downturn. Plus, find out what fashion marketing professionals need to know today and explore the latest jobs and employers on BoF Careers, including new partners Kosas and Jaded London. Sign up to the newsletter today.

Spending has been sluggish for many retailers, but they have a chance to make up for lost time in a compressed holiday season — if they can find an answer to their online competition. https://lnkd.in/e8cAmwf7

The designer joined BoF founder and CEO Imran Amed at BoF VOICES 2024 to share how he has built a successful independent business in a competitive environment and his plans for the future as well as settle some of the rumours and speculation. https://lnkd.in/eBDQkekT

This year, the world breached 1.5℃ of warming above pre-industrial levels for the first time. As fractious climate talks draw to a close this week at COP 29 fashion is facing risks from overheated factories to consumer volatility. https://lnkd.in/e8tNGcSp

Discover roles on BoF Careers from Alexander McQueen and other brands: Graduate Trainee, PR Men's RTW and Accessories \(London\): https://lnkd.in/eBaK3TzM Regional Senior Supply Chain Planner \(Shanghai\): https://lnkd.in/exTWZTKm Retail Director \(Tokyo\): https://lnkd.in/e-5aEgcM #Careers

Looking to repeat last year’s marketing phenomenon, a slew of brands have dropped collaborations tied to the much-anticipated film’s release this week. https://lnkd.in/em_Z5CWh

A good agency can feel like an extension of a brand and bring fresh expertise towards telling its story. But picking the right partner is growing more complex as the definition of PR rapidly evolves. https://lnkd.in/eQhV9qMw

Discover roles on BoF Careers from Axel Arigato, Couverture & The Garbstore & Citizens of Humanity: Key Account Sales Manager (New York): https://lnkd.in/exhf93-Q Social Media and Content Lead (London): https://lnkd.in/e4WpCBrG E-Commerce Coordinator and Copywriter (London): https://lnkd.in/e3GNbfzB #Careers

The deluge of sports-inspired product releases and collaborations between brands and sports teams or athletes has saturated the market and started to spur a backlash. But insiders say there is still room for tie-ups which go beyond simple logo swaps or licensing deals. https://lnkd.in/eK7dqGjR

With slow sales growth and a truncated shopping window, brands and retailers need to get creative to entice customers. https://lnkd.in/e9sjiQvJ