📣We were delighted to welcome so many new faces to our debut ECOM NORTH in Manchester yesterday… Thank you to our talented retail speakers, who all shared their golden nuggets with delegates. • We heard how Pets at Home is utilising AI to efficiently record pet consultations 🐕🩺 • TikTok Shop using AI for product optimisation, music trends + market research - but ultimately people buy from people and authenticity is key. • We talked about Stability AI, brand monitoring services and ownership for image licence. • Sociate AI transforming basic product identification to delivering a context-aware shopping experience that understands customer style and needs 🛍️ Our speakers agreed that AI chatbots are valuable for helping customers, but retailers need to be careful when automating the brand voice. It needs a unique personality to connect with customers.🗣️ So much more was discussed… All in all a fantastic day! #ecomnorth #ecommerce #retailevent
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