Seed Group | B Corp™

What’s Cooking for 2025 This year’s Waitrose Food report is packed with insights and there's plenty to chew on. 🍴 Scratch Cooking, with a Shortcut 61% of people are cooking from scratch to cut out ultra-processed foods (UPFs). But let’s be real, time is tight so it's no wonder premium pantry staples, and flavoured butters are booming because they make life easier and tastier. 🏡 Hosting is back. Lockdown habits, cost-of-living challenges, and a love of good food are driving us to spend more on artisan loaves, free-range cream, and premium cuts. It’s all about treating yourself and your loved ones. 💡 Trends to Watch Drinks: Zebra striping (alternating alcoholic and non-alcoholic), Bacchus wine, Sake, and boxed rosé. Flavours: Tonka beans, crispy chilli oil, yuzu, and pilpelchuma (next year’s harissa). 🌱 Sustainability & Storytelling 59% of shoppers want sustainable options, and 61% love food with a story, yes!! From regeneratively farmed meat to sourdough made with 25-year-old starter, Waitrose is leading the way on products we feel good about. 🥗 Adding, Not Subtracting The 30-plants-a-week trend continues, with rising sales of kefir, kimchi, whole grains, and nuts. More is more when it comes to nutrition. Take away 🍲 We’re craving more connection, care, and creativity in our food. 🍽️✨ #WaitroseFoodReport #FoodTrends https://lnkd.in/eQXc53Sf

Another look behind the scenes in the Seed studio. Show me the honey!! 🍯 📸 Client Hilltop | certified B-Corp Kate Utting #BTS #contentstudio #socialmediaagency

Making things "more than" is what we strive for. If you're going to make something, make it the best it can be. Make it appeal to all of the senses 😋 Create connection.. Drive desire ❤️ High-quality content that connects with your audience trumps a daily sausage machine of poorly executed mehh that gets passed by. What do you think? Client Bertinet Bakery Sophia H. #contentcreators #socialmediaagency

BTS wednesday 🕵️ Being a good catch isn’t just a bonus on the Seed content team—it’s a requirement 😹. Lucky for us, Sarah Garrett is a star netballer, bringing her A-game on and off the court! 🔥 Here's the team showing their skills with the launch of Gü Desserts new frozen sundaes on socials this month—and they’re looking absolutely delicious. Have you spotted them yet? 👀 #BTS #contentcreation #socialmediaagency

Festive Feels in the Seed office this week 🎅 🤶 🎄 ❄️ ⛄️ Snow forecast ✅ Christmas lights on ✅ Online shopping in full effect ✅ Team Christmas outing on Thursday 🥳 Client Christmas content scheduled ✅ #christmasiscoming #socialmediaagency #contentcreators

The party 🥳 🎉 🪩 🎊 season is here! And who doesn't love a canapé We created these delicious little morsels for Emmi Group Kaltbach cheese, creating irresistible content for your feed 😋 🙌 Amanda Burningham #socialmediaagency

Ahem.... well that's just showing off 👀 Yes, yes, we are... 👸 It’s that time of year when brand and marketing managers are busy hatching plans for 2025, and we want to catch your eye. 😉 We’re seeing a growing need for creative collaboration with in-house teams to bring the big ideas to life. What do you need from your agency... Time & Flexibility ✅ Skills ✅ Big ideas ✅ Know how ✅ One team ✅ Results ✅ We've got you 💯 And let’s be honest—an AI bot might whip up whimsical food imagery, but nothing beats the real thing. 🤤 Content that stops the scroll makes mouths water and connects brands with their audience in unforgettable ways. Here’s a glimpse at our latest showreel, packed with some of our proudest moments from the year so far. What's your favourite? #socialmediaagency #foodandrink

WE'RE HIRING! Our next... 🌟 Social Media Executive 🌟 ❤️ 🍲 ❤️ 🍷 ❤️ 🌍 ❤️ 🥇 ❤️ 📊 ❤️ 📸 ❤️ 👩🏻🍳 ❤️ 🥳 Could it be YOU? We are expanding our team as we continue to see our national and international client roster expand in 2024 and beyond. 📈 Applications are now open and close on 25th November; details are on the link. https://lnkd.in/etW2jaEf

Sometimes, the simplest things hold the most power. Imagine the anticipation of peeling back the lid, the faint crackle of the seal breaking, and that first spoonful of rich, indulgent Gü dessert. With social media, we have a unique chance to bring these moments to life—one immersive video at a time. Here we captured that just-can’t-wait feeling using ASMR. The quiet sound of the spoon dipping into creamy layers, the gentle rustling of packaging—it all makes you feel like you’re right there, about to dive into your own Gü pot. 💫 We love bringing a multisensory experience to viewers, turning social media from a place of simple visuals to one of true, shared enjoyment that invites viewers to pause, savour, and experience the brand in a more personal way. Client Gü Desserts Charlotte Brown Holly Dunnett #contentcreation #socialmediamagic #güdesserts #asmr