The Freedom Food Alliance

The UK government has made a groundbreaking decision to ban junk food ads on TV before 9 pm and online entirely and team Bite Back has been leading the charge for this policy change. How much of a difference do you think this will make?

We are all falling for nutrition misinformation... and it's really getting out of hand! In this in-depth opinion piece for The Freedom Food Alliance registered nutritionist, author and Huel Co-Founder James Collier speaks out on the culture of ego and misdirection. From ‘Fruit is just sugar!’ to ‘Avoid anything with more than 4 ingredients!’— these catchy claims often lack the scientific backing they need. 📉🤯 Research shows influencers drive us to make certain food choices, but a shocking amount of their ‘facts’ are misleading or flat-out wrong, as much as 90% of it! 🤯🤯🤯 😱 Want to know the real impact this has on your health, your diet, and even your kids? With influencer marketing shaping our food culture more than ever, it’s time to cut through the noise and focus on what truly nourishes us. 🌍✨ 👇 Drop a comment with some of the worst food misinformation you’ve seen below, I'll paste the article below.

Is the plant-based meat industry on the brink of a breakthrough or a breakdown? A new report by Circana serves the tea on the latest market trends. As consumer interest wanes and prices remain high, the future of meat alternatives hinges on innovation and value-driven solutions. Now more than ever, brands need to rethink their approach—because the stakes aren’t just about profits, but the planet. 🌍🍃 What do you think will drive the next wave of growth for plant-based foods?

Why are Scottish schools being used to push red meat on kids? 🥩 🥩 As we face a climate crisis and rising health concerns, a new scheme is promoting red meat in Scotland’s classrooms. The 2024 Meat Voucher Scheme offers schools vouchers to buy red meat, despite growing evidence linking it to health risks and environmental harm. Should our schools be a battleground for industry agendas or a place for honest education about sustainability and nutrition? Let’s talk about the power of marketing, childhood health, and the future of our food systems because this is a really weird flex. Article by The Freedom Food Alliance's Isabelle Sadler Thoughts and article below! 👇

🚨BREAKING 🚨Which industry produced 477 million tonnes of CO2 equivalent emissions? Clue it’s not the transport industry! 🤯😱🤯 New report by Bite Back revealed in comments below 👇

💡 Cleo Abram’s show on YouTube is insightful (link below), but there’s something deeply unsettling in this episode—the idea that to feed the growing global population, we need to increase food production by 50%. Isn’t that a wild assertion when you consider two major factors? 1️⃣ Food Waste: Our current food system is shockingly wasteful. Globally, about 30% of food produced never reaches the consumer, often because it’s deemed the wrong shape or size to sell. Once food hits supermarkets, anywhere from 30-50% can be wasted, either because it doesn’t sell or expires before purchase. Then, in our homes, about 30% is thrown away, often due to overbuying or mismanaging groceries. 2️⃣ Animal Agriculture: We are feeding and slaughtering nearly 70 billion land animals each year—animals raised for consumption. Yet, we struggle to provide food security for just 8 billion humans. This inefficiency is mind-boggling. And closer to home here in the UK alone, around 4.5 million children live in households struggling with food insecurity, unsure where their next meal will come from. How can this be in one of the wealthiest nations on earth? Our food system is undeniably broken. So, where’s the political will to fix it and tackle the issue of waste head-on? 👩🌾 I recently spoke with a wonderful organic farmer (Roger Saul) who had an intriguing idea: we need a Minister of Food. Someone like Henry Dimbleby, who has already invested time researching how to reform the UK’s food system, detailed at length in his National Food Strategy (linked below) But why isn’t there already a dedicated role or government department tasked with reducing food waste, tackling child poverty, and building a more equitable food system? As the climate crisis accelerates—bringing with it droughts, floods, and crop failures—if we don’t reshape our food system for resilience now, we risk an even deeper crisis. Shouldn’t we demand a Minister of Food? How could this role help bring about the changes we need for a fairer, more resilient food system? Love to hear what you think?