The Freedom Food Alliance’s Post

We are all falling for nutrition misinformation... and it's really getting out of hand! In this in-depth opinion piece for The Freedom Food Alliance registered nutritionist, author and Huel Co-Founder James Collier speaks out on the culture of ego and misdirection. From ‘Fruit is just sugar!’ to ‘Avoid anything with more than 4 ingredients!’— these catchy claims often lack the scientific backing they need. 📉🤯 Research shows influencers drive us to make certain food choices, but a shocking amount of their ‘facts’ are misleading or flat-out wrong, as much as 90% of it! 🤯🤯🤯 😱 Want to know the real impact this has on your health, your diet, and even your kids? With influencer marketing shaping our food culture more than ever, it’s time to cut through the noise and focus on what truly nourishes us. 🌍✨ 👇 Drop a comment with some of the worst food misinformation you’ve seen below, I'll paste the article below.

𝐈 𝐡𝐚𝐝 𝐭𝐡𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐨𝐟 𝐛𝐞𝐢𝐧𝐠 𝐚 𝐩𝐚𝐧𝐞𝐥𝐢𝐬𝐭 𝐟𝐨𝐫 𝐚 𝐩𝐫𝐨𝐠𝐫𝐚𝐦 𝐟𝐞𝐰 𝐝𝐚𝐲𝐬 𝐚𝐠𝐨 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞 𝐭𝐨𝐩𝐢𝐜 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐞𝐝 𝐰𝐚𝐬 '𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐌𝐞𝐝𝐢𝐚 𝐨𝐧 𝐍𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐡𝐨𝐢𝐜𝐞𝐬' This program aimed to explore how advertisement, social media trends, celebrity endorsements influence dietary decisions as well as contributes to consumers attitude and exploring ways to promote accurate nutritional information in the media. As a Food content creator, this was really an interesting one for me as I had the opportunity to share my experiences, thoughts and recommendations on global changes, advertising strategies, social media trends and collaborations. One of the questions I was asked which I would love to share is, 'Does social media play more of the positive than the negative part on our nutritional choices?' 𝐌𝐲 𝐚𝐧𝐬𝐰𝐞𝐫 𝐢𝐬 𝐘𝐞𝐬, 𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐩𝐥𝐚𝐲𝐬 𝐬 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐫𝐨𝐥𝐞 𝐨𝐧 𝐨𝐮𝐫 𝐧𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐡𝐨𝐢𝐜𝐞𝐬 💎Educational Content; Social media platforms allow nutritionists, healthcare professionals, and reputable health organizations to share educational content about nutrition, dietary guidelines, and healthy eating habits. This content can include videos, blog posts, and articles that provide evidence-based information and practical tips for making healthier food choices. 💎 Real-Time updates; Social media enables rapid dissemination of breaking news, research findings, and updates related to nutrition and health. An example is when the news of fake products were all over the internet. This made us conscious of the products we were getting. 💎Visual content; Visual content, such as food photography, recipe videos, and meal inspiration posts, is highly engaging on social media platforms. Nutritionists and food bloggers can leverage visual content to showcase nutritious meals, demonstrate portion sizes, and inspire followers to adopt healthier dietary habits. I believe that by leveraging the power of social media, we can continue to promote accurate nutritional information and empower individuals to make healthier choices. 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐫𝐨𝐥𝐞 𝐨𝐟 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐢𝐧 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐧𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬? Seeing my post for the first time, let's connect 𝙈𝙮 𝙣𝙖𝙢𝙚 𝙞𝙨 𝙎𝙚𝙢𝙞𝙡𝙤𝙧𝙚 𝘼𝙣𝙞𝙛𝙤𝙬𝙤𝙨𝙚 𝙖𝙣𝙙 𝙄'𝙢 𝙖 𝘾𝙪𝙡𝙞𝙣𝙖𝙧𝙮 𝙋𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡 𝙬𝙞𝙩𝙝 𝙖 𝙠𝙣𝙖𝙘𝙠 𝙛𝙤𝙧 𝙘𝙧𝙚𝙖𝙩𝙞𝙣𝙜 𝙨𝙞𝙢𝙥𝙡𝙚 𝙖𝙣𝙙 𝙙𝙚𝙡𝙞𝙘𝙞𝙤𝙪𝙨 𝙧𝙚𝙘𝙞𝙥𝙚𝙨 𝙩𝙝𝙖𝙩 𝙚𝙫𝙚𝙧𝙮𝙤𝙣𝙚 𝙡𝙤𝙫𝙚𝙨. 𝙄 𝙖𝙡𝙨𝙤 𝙗𝙚𝙡𝙞𝙚𝙫𝙚 𝙞𝙣 𝙩𝙝𝙚 𝙥𝙤𝙬𝙚𝙧 𝙤𝙛 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙚 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙩𝙤 𝙗𝙧𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙗𝙧𝙖𝙣𝙙 𝙩𝙤 𝙡𝙞𝙛𝙚 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙚𝙣𝙜𝙖𝙜𝙞𝙣𝙜 𝙖𝙣𝙙 𝙞𝙢𝙥𝙖𝙘𝙩𝙛𝙪𝙡 𝙘𝙤𝙣𝙩𝙚𝙣𝙩. #contentcreator #publicspeaking #foodconsultant #foodblogger

Many things bamboozle me. 👉 SEO 👉 Spreadsheets 👉 How to use most of my phone 👉 Linear processes in general really I know this about myself. It wasn't until my Masters that I had the comforting and reassuring experience of, 'Oh, I get THAT. I see how THAT works.' Dr Buck Levin was explaining the intricacies of the small intestine - how and where the various enzymes break down each macronutrient for absorption, how they are transported and used by the body. In one class I grasped that overarching relationship - food as a biologic signal that sets in motion a wondrous cascade of effects, some generic and some completely individual (like food intolerances or allergies). Get that and the impact of various eating styles over time becomes... really quite obvious. The familiar comfort of understanding that 'overacting relationship' has never left me. My knowledge base has increased of course, but it slots into place seamlessly because the fundamentals are there. I approach every client with curiosity. 'How do YOU interact with food?' 'What does YOUR body do with it?' 'What cascade is being triggered here and by what?' I may not good at linear processes, but nutritional ones... 'Oh, I get THAT'. ▶ ▶ ▶ I'm Jill - your food-friendly nutrition coach. There are a number of different ways of working with me. Pop on over to my bio or check out our website.

STOP listening to unqualified health influencers. Not all nutrients are equal. The bioavailability of nutrients changes depending on the type of food and other compounds in those foods. What does this mean? Well the amount of the nutrients we can actually absorb and use changes. So for example while milk and green leafy veg do both contain calcium, the bioavailability of calcium from green leafy veg such as spinach is around 5% due to oxalates in the veg that prevent absorption. Compared to dairy based calcium which has a bioavailability of around 30%. So although something may be considered high in a nutrient it may not be a good source of it. Soya foods such as calcium set tofu and calcium fortified soya drinks actually have a similar bioavailability to dairy so would be considered a good source. Nutrition is complex and often nutritional information presented on social media is over simplified to the point of inaccuracy! If you want nutritional advice from a trusted professional then we’re for you. I’ve been a Registered Dietitian for over 12 years so I promise you, you’ll get the full story from me not just the headline!

❓Q: What’s the definition of “ultra-processed food”? 💬 A: There isn’t one! 🤔 And this is why people are confused! 🍔 Is UPF even the right term to describe “heavily processed foods that, if consumed regularly in large quantities, may contribute to risk of chronic disease?” 📝 In my latest article, I argue that the mass confusion around UPF is a problem of language 🙂 I explain why we already have a better term: “junk food” Here, not only am I a nutritionist, I also pretend to be a terminology scientist, etymologist and philosopher. I have neither a qualification nor much experience in any. I don’t care. There are plenty of faux influencers masquerading as nutritionists! 😈 Look forward to usual comments like “of course you’re gonna say this; conflict of interest;  blah, blah!” 🤪 🔔 Feedback on this topic encouraged! https://lnkd.in/egQXqn_D #foodprocessing #UPF #ultraprocessed

Where Did Keto Diet Come From? Where Did Keto Diet Come From? From its origins as a groundbreaking treatment for epilepsy in the early 20th century to its modern-day resurgence as a lifestyle choice hailed by health enthusiasts worldwide, the ketogenic diet has come a long way. As the keto diet continues to gain popularity, many are quick to credit its rise to modern trends and social media influencers. However, the truth is far more fascinating than meets the eye. The ketogenic diet isn’t just a passing fad; it’s a nod to our ancestral practices, echoing the eating habits of ancient cultures that thrived on low-carb, high-fat fare long before it became a marketing buzzword. These resilient ancient peoples knew something profound about nourishment, adapting based on their environments and circumstances. In a world saturated with sugar-laden options and trendy fads, keto reminds us that the solutions to our health dilemmas reflect age-old wisdom interwoven with modern science. So whether you’re a seasoned keto veteran or a skeptic weighing the risks, remember the rich history and complexities behind this culinary phenomenon. It’s not just about food; it’s a savvy exploration of human creativity and adaptability through the ages. Embrace the journey of keto—it's anything bu...

Did you know why should you not stop consuming Wheat?? Are you buying into the hype surrounding oats and millets as the ultimate healthy options? Think again! Celebrities and influencers are paid to promote these products, but is it truly in your best interest? Let's separate fact from fiction. In conversation with Dr Umesh Wadhavani, a renowned nutrition expert and lifestyle coach, we debunked the myths and uncovered some truths! Don't fall prey to clever marketing! Be an aware consumer and choose wisely. If you are concious of your health, do not miss watching this episode! Full episode link in comments below Wheat Products Promotion Society (WPPS) #HealthyLiving #Wellness #Nutrition #MarketingMyths #Capitalism #AwareConsumer #FoodForThought #MythBusting #Linkedin

Great to see organic rising up the agenda with the conscious shoppers of the future - with topics like gut health, nutrition, increasing plant intake and sustainability all areas that organic really speaks to #OrganicSeptember #LoveOrganic https://lnkd.in/ejWqpPUW

Did you know that 84 out of 100 supplement brands have an account on TikTok? This gives the usage rate of this social media platform an approximate increase four times higher than the top advertisers in the gambling industry and nearly five times higher than in the energy sector. Comparing the statistics of the six social media platforms Facebook, Instagram, LinkedIn, TikTok, X, and YouTube, it becomes evident that the emerging TikTok can already compete in some areas with the most-used platforms Facebook and Instagram. On average, supplement brands on TikTok have around 46,000 followers, publish 74 posts per year, and in 2023, achieved approximately 19,000 interactions with their followers. The top 10 performers on TikTok include: Athletic Greens, BioSteel, Bulk™, C4 , ESN, Feelgood Shop B.V., Liebscher & Bracht, More Nutrition, MuscleTech and Myprotein For the ‘Study Social Media Performance Supplements 2024,’ research tools examined the performances of 100 supplement brands on the platforms Facebook, Instagram, LinkedIn, TikTok, X, and YouTube. The study provides insight into subscribers/fans/followers, posts/content/videos, as well as interactions in social media accounts across 164 pages. An overall ranking combines the evaluations of performance across the six platforms and a statistical social media positioning visualizes the results. 🔎 For more information on the study, visit our website: https://lnkd.in/ec9q9_hy #Supplements #NutritionalSupplements #SocialMedia #MarketResearch #Marketing #MarketingStudy #researchtools #tiktok