THIS™ is a keeper (Good Housekeeping, 2024) x
THIS™
Food and Beverage Services
London, London 34,331 followers
Plant-based. Love meat - love THIS. @this.uk
About us
THIS is what happens when two meat-lovers checked out meat-free food, and decided that we didn’t want any of it. We had a job before we co-founded THIS, in 2019. We established and ran a burger (as in, beef) restaurant chain. As far as u-turns go, this is a whopper. When we left that business we realised some stuff: That maybe we should eat less meat. Fairly urgently. That if you don’t like tofu, or food with orange packaging, you don’t have much of a meat-free choice. That we should make plant-based food and deploy our secret-weapon, following it as our guiding star: our obsession and adoration for meat. The obvious(ish…) conclusion, was that we had to make our own plant-based meat-alternative products. Food that PROPERLY works in a fry-up or in a chicken-pie. And so, we made THIS. It’s ridiculously high in protein, it tastes sensational and it’s produced by people who won’t guilt-trip you if you also eat meat. Enjoy
- Website
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http://www.this.co
External link for THIS™
- Industry
- Food and Beverage Services
- Company size
- 51-200 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 2019
- Specialties
- plant based, meat alternative, vegan, food, plant based bacon, and plant based chicken
Locations
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Primary
Get directions
London, London W10, GB
Employees at THIS™
Updates
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THE GROCER NEW PRODUCT AWARD WINNERRRR Our latest NPD, THIS™ Isn’t Chicken Thighs, is officially the CHAMPION of Plant Based Meat Alternatives. According to The Grocer judges, THIS™ is “A remarkable product that’s so close to the real thing in both texture and flavour,” and they’ll “be buying this again.” High thigh’ves all round. #NewProductandPackagingAwards Read more here: https://lnkd.in/giFmtNfd
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THIS™ IS A PSA FOR THE PROFESSIONALS: Has your restaurant’s kitchen got a plant-based itchin? The UK’s Leading Wholesaler legend, Brakes, have gotcha covered, supplying our award-winning meaty products which are more than up to scratch. The Brakes UK X THIS™ star-studded line include: ⭐️ THIS™ Isn't Beef Burgers (2 Stars Great Taste Award 2024) ⭐️ THIS™ Isn't Chicken Pieces (2 Stars Great Taste Award 2024) ⭐️ THIS™ Isn’t Pork Sausages (1 Star Great Taste Award 2023) ⭐️ THIS™ Isn’t Chicken Wings (Casual Dining Innovation Challenge 2023 Gold Award) ⭐️ THIS™ Isn’t Bacon Rashers (Casual Dining Innovation Challenge 2021 Gold Award) Meat has it met its match, in THIS™ texture, versatility, and appearance (plus it's downright delicious). From buffalo wing bar snacks to fully loaded full Englishes, easy to cook, even easier to eat, THIS™ is loved by chefs and customers alike. So to stock the best menu for your venue, request samples by DM’ing Xander Fletcher or emailing Xander@this.co
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DELL’UGO X THIS™ Partnership For the first time ever we’ve teamed up with pasta connoisseurs, Ugo Foods Group, to make the most RAVISHING ravioli. We’re pretty chuffed to be bringing innovation to the category whilst showing what can be achieved when two brands with biggg ideas come together. Dell’Ugo X THIS™ Isn’t Bacon & Cheese Ravioli and Isn’t Chicken & Pesto Ravioli are on shelves in Morrisons nationwide until the 17th November, with an irresistible 2 for £5 promo. P.S. They’re freezable, so stock up. P.P.S. They’ve been endorsed by David.
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We’re a top startup. And LinkedIn agree: THIS™ has been named #10 on LinkedIn’s Top UK Startups of 2024. So we got our CEO, Mark, to give us an office tour (via Els from Marketing) to show you where the top startup magic happens. Fancy joining a top team (and Dandelion)? Check out openings here: https://lnkd.in/eEvbK7dy. #LinkedInTopStartups
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One of our Senior Research Scientists at THIS, Lily Nur Sulaiman, is speaking at the Future of Protein Production conference in Amsterdam on the 24th October. Ahead of the event, she's shared some of her incredible knowledge on everything to do with the nutritional value of plant-based meat which we would love to share. Go Lily, we can't wait to see you in the spotlight next month!
As we catch up with some our +100 speakers at this year's Future of Protein Production Amsterdam, taking place on 23/24 October 2024, here we meet Lily Nur Sulaiman, a Senior Research Scientist at THIS™, who discusses the importance of nutritional value in plant-based meat. She highlights the need for innovative approaches to create products that are both nutritious and appealing to consumers. When asked what advice she has for researchers who are just starting out in the plant-based proteins field, she highlights how important it is to keep up with the current state-of-the-art. "For such a fast-moving sector, my advice would be to stay updated with emerging plant-based trends around new proteins, technologies and innovation, as well as nutrition and consumer trends,' she begins. "Finding opportunities to work on collaborative projects with industry and universities/research institutes will expand your horizons to build multidisciplinary relationships that can fast-track the development of your research ideas into real products. On top of that, always stay curious, flexible and persistent to explore new research ideas, as this will be key to long-term success." #foodtech #plantbasedmeat #fppamsterdam #alternativeproteins
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THIS is something we’re pretty excited about...we’ve joined the B Corp mentoring scheme alongside some of B Lab UK friends: Ella's Kitchen, COOK Trading Ltd ,Lily's Kitchen Vivobarefoot and Riverford Organic Farmers. Through this program, mentors and mentees across these brands are matched up to share expertise, exchange fresh ideas, and support each other’s career growth. It’s all about tapping into a big pool of wisdom, skills, and experience from some seriously smart people. It’s a great opportunity to support the team with their personal and professional growth, as well as offer them new perspectives and opportunities to learn from people’s experiences within different businesses and organisations. We’re pleased to say 16 of our team members have already signed up as mentors or mentees. But, we see this is an opportunity for everyone at THIS as they bring back new perspectives and knowledge to share with the rest of the team. 💚
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CALLING ALL STARTUP FOUNDERS & SUSTAINABILITY TEAM REPS: Fancy an eve of sustainability & delicious sustenance? Wanna find out more about the B Corp accreditation & the B Corp community? An appetite to B inspired? THIS™ X yhangry are hosting a dinner party to chat all things sustainability & B Corp. When? Thursday 22nd August. Where? Hammersmith. What? A scrumptious 3-course plant-based feast crafted by a Yhangry private chef, for £67 a head, served with even more scrumptious chat. How? Register your interest through the link on the webpage below: https://lnkd.in/eycXnYaM
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Hello, it’s me (winning loads of Great Taste Awards). We have won FIVE Great Taste 2024 awards, totalling a stunning TENNN Great Taste stars with glowing reviews: ⭐⭐⭐ THIS™ Isn't Lamb Kebabs "Extraordinary" "The judges were astounded" ⭐⭐ THIS™ Isn't Beef Burgers "Meaty and mouth watering" "we think it might well fool your carnivorous uncle at a barbecue." ⭐⭐ THIS™ Isn't Chicken Pieces "Visually and texturally these are hugely impressive" "The ability to pull the layers apart in the pieces was mind-blowing." ⭐⭐ THIS™ Isn't Streaky Bacon "Full of flavour" and "technically brilliant" ⭐ THIS™ Isn't Pork Caramelised Onion Sausages "Juicy and succulent with a granular texture and a well-balanced flavour", "perfectly seasoned" and best of all "a clever sausage." Now that's a whole constellation. And it only took bribing Guild of Fine Food judges with incredibly tasty food x (Legal disclaimer: that was a joke, no bribes nor porkies involved)
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