SMG North America

⚠️ 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: 𝗔 𝗴𝗿𝗼𝘂𝗻𝗱𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 WHSmith North America 𝗮𝗻𝗱 SMG North America 𝗺𝗮𝗿𝗸𝘀 𝗮 𝗻𝗲𝘄 𝗲𝗿𝗮 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗶𝗻 𝘁𝗿𝗮𝘃𝗲𝗹 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝘀 𝗹𝗶𝗸𝗲 𝗻𝗲𝘃𝗲𝗿 𝗯𝗲𝗳𝗼𝗿𝗲. Introducing the WHSmith North America Media Network—a first-of-its-kind in-store Travel Retail Media Network with offsite capabilities. ADWEEK covers why this moment is monumental 🔗 Read the full article here: https://lnkd.in/eFAMzFRi Insights from industry leaders 👇 🗣️ “There’s a unique opportunity with travel that no one else has really captured," says Sean Crawford, Managing Director of SMG North America. "With WHSmith’s diverse product mix spanning technology, food & beverage, and fashion & lifestyle, brands have an incredible chance to engage entirely new audiences—driving incremental growth beyond what traditional Retail Media Networks can offer.” 🗣️ Retail Media expert Andrew Lipsman adds, “SMG has executed in-store strategies across most of the U.K. retail market. They bring unmatched expertise to this space. Step into any airport store, and it’s clear—they’re perfectly designed for digital screens.” 🗣️ “This gives us the freedom to innovate creatively," says Stuart Michell, Chief Commercial Officer at WHSmith North America. “We’re not as restricted by brand guidelines, which means we can collaborate with creative teams to deliver bespoke, dynamic in-store experiences tailored to this unique environment.” With this partnership, we’re redefining the possibilities of Retail Media and Commerce Media in the travel space. Stay tuned as we continue to elevate the experience for travelers and brands alike. Retail Media | Commerce Media | Travel | Innovation | Kathryn Lundstrom | Matthew Lee | Samuel Knights | Lee LeFeuvre | Emma Dean | Katie Streeter Hurle | David Bromfield | Mark Sweatman | Tim Dyson | Next 15

It's been one month since the launch of WHSmith North America Media Network, and we've been busy since we first said hello. 👋 Partnership Director Alison O'Keefe breaks down the reasons why WHS Media is a truly unique travel Retail Media Network and a worthwhile investment choice for brands. ✍ 🔍 A focus on measurement 👣 Unmatched retail footprint ✈️ The power of the airport 🛍️ True omnichannel marketing We're just getting started. 🔗: Link to the full article is in the comments! #retailmedia #commercemedia #travel

I’m gearing up for LiveRamp’s RampUp conference in San Francisco next week out West and happy to get out of the Northeast winter! At SMG North America, sales attribution and the data infrastructure behind it informs everything we do. Whether we’re evaluating a retailer’s media portfolio during a consultancy or building and optimizing campaigns for brands across our 7+ operated Retail Media Networks with our teams + Plan-Apps, the data and insights drive decision making. I’m particularly looking forward to this event as identity, addressability and clean rooms continue to be important topics for Retail, Travel and Finance networks as they grow their offering. If you’ll be in SF and want to chat about how SMG approaches these topics with our media networks, send me a note. Let’s connect!

WHS Media is a Retail Media Network like no other, writes Partnership Director Alison O'Keefe. In an increasingly complex retail media space, we're steadfast in our mission to make WHS Media the best investment choice for brands. 💙 Here are a few reasons why our approach sets us apart: ✈️ Unmatched retail footprint ⚡ The power of the airport 🛍️ True omnichannel campaigns 📈 A focus on measurement Ready to plan your first campaign with WHS Media? Send Alison a note to get started. ✉️   #retailmedia #commercemedia #travel

Meet Matt Claisse, Media Director at SMG. 👋 Matt recently joined SMG's North American team, working from our New York City headquarters. 💛 Matt works with SMG's North American partners to develop winning media strategies. 💛 He's worked with retailers, brands, and media partners in various roles at SMG for six years, most recently as Media Director at Boots Media Group. 💛 He's obsessed with American culture, which makes his recent move stateside all the more exciting! We're happy to have you on the team, Matt! 🏈 🏌 #retailmedia #commercemedia

With 16+ years of experience building and operating Retail Media Networks, SMG knows that in-store media is powerful in driving sales for brands and revenue for retailers. ☝ That's why we're so passionate about all of the in-store capabilites available to brands at WHSmith North America Media Network, a first-of-its-kind RMN connecting brands to high-intent traveling consumers. From in-store screens to experimental full-store takeovers, the store represents a dynamic stage for brands to target shoppers with relevant and impactful messaging. 🎯 Thanks for the mention, Andrew Lipsman and Media, Ads + Commerce! #retailmedia #commercemedia #retail

Samuel Knights, our CEO, recently took the stage at IAB ALM alongside Angelina Eng, VP of Measurement, Addressability & Data Center at the IAB, to dive into a crucial topic—measurement. 📏 💛 Simply put, measurement is at the heart of everything we do across our Media Networks. If we can’t show brands how their media performs, we can’t refine strategies to achieve their objectives effectively. Commerce media works best when everyone aligns on measurement. That’s why it’s built into Plan-Apps and why we’re continuously evolving our approach across SMG. Recently, we introduced AI technology that helps better contextualize campaign results, enabling brands and retailers to gain deeper insights into performance. 🤖 Measurement matters. 🌴 Thanks to everyone who joined to watch Sam's discussion, and it was great to see everyone in Palm Springs! #retailmedia #commercemedia #IABALM

"There aren't many retailers that can reach shoppers like we can. Bringing some of the world's best-known brands to life for millions of customers across our unique store footprint is going to lead to some truly game-changing activations," says Chris Goddard, Client Director at WHS Media. 💙 Chris has over a decade of experience working in retail media alongside major retailers and brands on retail media strategies that grow sales and foster relationships between brands and shoppers. 💙 At WHS Media, Chris ensures our brand clients receive the best experience and activate effective campaigns across WHSmith North America's expansive media portfolio, in the store, around the store, and offsite. 💙 Send Chris a note to get started on your next WHS Media campaign. We're happy to have you on the team, Chris! #retailmedia #travel

🤩 Let's talk about digital screens! 🤩 Our 200 digital screens offer brands the opportunity to display visually engaging, informative, and consistent messaging to shoppers in high-impact locations in and around WHSmith North America stores. What's more: we're working to double the size of our in-store screen networking, providing even more opportunities for advertisers. Digital screens, whether at the front of the store, near the store, or inside the store, can stand on their own or be part of a campaign that combines other available touchpoints to reach shoppers across their travel journey. ✈️ 🗣️ Let's chat about how digital screens can be part of your next retail media campaign! Send us a note: hello@whsmedia.team #retailmedia #commercemedia #travel

We recently kicked off the year at our New York City headquarters! 🎉 It was a busy day of presentations and activities as we outlined our ambitious plans for the year ahead. 🌎 CEO Samuel Knights and Co-Founder Matt Lee joined us to share updates from our global teams across SMG. ✈️ The WHSmith North America Media Network team recapped all the incredible work since our January launch and gave us a sneak peek at how we’re leveling up marketing opportunities for advertisers. “Wow” is an understatement! 👀 Our Business Development and Marketing teams unveiled our plans for events and content this year. Hint: Expect to see and hear a lot of us in 2025! 💛 We wrapped up the day with an engaging discussion on how we will continue making SMG a great place to work as we expand internationally. As always, check out our website for open roles. 🍝 Then, it was time for some hands-on fun! The team hopped on the subway downtown for a pasta-making class in Chelsea. While culinary skills varied, we all came together to enjoy the product of our work: a delicious pasta dinner! Here’s to 2025 and beyond! 🚀🥂 #retailmedia #commercemedia