Triathlon Industry Association (TIA) & Triathlon Industry Conference (TIC24)

The inaugural edition of the Triathlon Industry Conference powered by Scimitar (TIC24) is close to hitting capacity. Held on Monday 9th December 2024, the conference has an all-star panel line-up that includes Ruth Daniels (British Triathlon CEO), Annie Emmerson (BBC Olympic Commentator), and Francesca Barber (Comic Relief), alongside other industry leaders ready to tackle the future of triathlon... https://lnkd.in/euHqN6YS

🌟 The Journey of Startups & Young Brands: Overcoming Key Challenges 🌟 Building a startup or young brand is an exhilarating ride, but it comes with challenges that can feel overwhelming. Here are four critical aspects that new brands need to understand—and often find challenging—as they navigate their path to success: 1️⃣ Fear of Entering a New Market Launching a new product and brand in an unfamiliar market can be daunting. It’s natural to fear rejection or failure, but breaking through that fear is essential. Success lies in understanding the market, finding your niche, and confidently communicating your value proposition. 2️⃣ Retailer & Distributor Processes Retailers and distributors come with their own set of expectations and costs. From logistical processes to margin structures, they require active investment in promotions, activations, and relationships. Many startups underestimate these demands, but they are crucial to long-term success. 3️⃣ Scaling the Business Scaling is a balancing act. Startups must simultaneously: • Sell products. • Build brand awareness. • Manage an omnichannel strategy. Pitfalls like inconsistent pricing, diluted branding, or failing to prioritize customer retention can hinder growth. Focused, strategic scaling is key to sustainable success. 4️⃣ Culture: The Thread That Ties It All Together Culture plays a pivotal role in every aspect of your business: • Internally: How your team operates, communicates, and aligns with your brand’s values. • Externally: Understanding the cultural nuances of the market you’re entering. For example, in the UAE, relationships are paramount—building trust is critical before business begins. In the USA, it’s all about efficiency and getting straight to business. Recognizing and respecting these differences can make or break your entry into a new market. The Takeaway Launching and scaling a brand isn’t just about great products—it’s about strategy, relationships, and adaptability. The challenges are real, but with the right mindset and approach, they are also the gateway to success. 💡 What challenges have you faced as a startup or young brand? Let’s start a conversation below! #Startups #BrandBuilding #MarketEntry #BusinessCulture #OmniChannelStrategy #ScalingUp #Entrepreneurship #CustomerRetention Endurance Connection Martin Cawte Triathlon Industry Association (TIA) & Triathlon Industry Conference (TIC24) XMiles Anthony Clark Matthew Maidment

THANK YOU to everyone in our community who has enabled, supported and participated in our amazing sport of #triathlon in 2024 - already looking forward to 2025 & working accross multiple channels & stakeholders to grow our community of #swimbikerun - why do 1 sport when you can do 3??? Challenge yourself in 2025 - and have fun! Wishing everyone a healthy, happy and triathlon filled 2025! #triathlon SheRACES #fundheruk British Triathlon Federation Triathlon Trust Triathlon Industry Association (TIA) & Triathlon Industry Conference (TIC24) World Triathlon Schools Triathlon Triathlon Scotland #cymrutriathlon #triathlonengland

Many thanks to Tim Heming, a freelance writer and journalist specialising in endurance sport, who has pulled together a round-up of the 2024 Triathlon Industry Conference powered by Scimitar (TIC24). The Triathlon Industry Association (TIA) & Triathlon Industry Conference (TIC24) were made possible by TIA's merger this summer with the Running Industry Alliance (RIA) & The Running Conference (TRC)… There are lots of challenges (and some opportunities) facing triathlon in 2025. The mood among TIA members and conference delegates now feels really positive. TIA is looking to take this momentum forward in the new year with a number of working groups. So, let the good times roll in 2025... 😃 https://lnkd.in/ed2cQeJg

🚨 Triathlon Community – It’s Time to Rally Behind Alex Yee! 🚨 This year, Alex Yee has delivered an incredible season, showcasing the grit, determination, and excellence that make triathlon one of the greatest, toughest, and most exciting sports in the world. From his remarkable Gold performances on the global stage at the Olympics 2024 to inspiring the next generation of athletes, Alex has been a true ambassador for our sport. Now, #SPOTY we have an opportunity to support Alex and elevate triathlon’s profile even further. Your vote matters—let’s celebrate his achievements and show the world why triathlon deserves the spotlight! 🏊♂️🚴♂️🏃♂️ Vote, share, and spread the word. Let’s put triathlon where it belongs—front and center. Voting opens during the show tonight, tune in on BBC One or Iplayer from 7pm to 9pm! #Triathlon #VoteForAlexYee #TriCommunity #SwimBikeRun #RaisingTheProfile #ToughestSport #InspiringAthletes #Teamwork British Triathlon Federation Dean Jackson MBE Gary Roethenbaugh Kate Allan Rebecca (Becs) Richardson Triathlon Industry Association (TIA) & Triathlon Industry Conference (TIC24) Running Industry Alliance (RIA) & The Running Conference (TRC) MultiSport Research TRI247.COM Endurance Connection

The Running Conference 2024 Over the course of three impactful days (8th–10th December), I had the privilege of volunteering at the Running Industry Alliance Conference held at the Holywell Park Conference Centre, Loughborough. This experience not only deepened my understanding of the sport industry but also allowed me to contribute actively to an event that brought together some of the most influential voices in running and triathlon. As a passionate triathlete, I was particularly thrilled to be part of the Triathlon Industry Conference, led by Gary Roethenbaugh and Andrew Pirie The sessions were quite insightful, offering a glimpse into the current trends, challenges, and opportunities shaping the future of triathlon and running. Hearing from expert speakers and networking with industry leaders was truly a great experience. During the conference, my fellow volunteers and I were tasked with ensuring seamless interactions between the delegates. This included coordinating logistics, assisting with the overall setup, and providing on-ground support to ensure everything ran smoothly. The event served as a great platform for connecting brands, professionals, and enthusiasts from the running and triathlon worlds, fostering meaningful collaborations and ideas. I extend my heartfelt gratitude to Carole Gengler and Rebecca (Becs) Richardson for their unwavering support and guidance throughout the event. Their leadership made this experience not only smooth but also incredibly rewarding. Looking forward to applying the lessons learned and staying connected with the incredible people I met along the way! #RunningIndustryAlliance #TheRunningConference #TriathlonIndustryConference #TriathlonIndustryAssociation #SportsManagement

🚨Today marks a significant milestone for the triathlon community as we gather at Loughborough University, Holywell Park for the Inaugural Triathlon Industry Association (TIA) & Triathlon Industry Conference (TIC24) sponsored by Scimitar Sportswear! We are thrilled to join this gathering of passionate professionals and enthusiasts, hosted by the ever-inspiring Annie Emmerson. It’s a fantastic opportunity to connect, share insights, and shape the future of our sport. Looking forward to the panellists and meeting so many of you today—let’s make it a day to remember! 💬 First panel coming up….. ✊ 👟🚴♂️🏊♀️ #Triathlon #Innovation #Networking Ruth Daniels Iain Hamilton John Lunt Gary Roethenbaugh Annie Emmerson

We're currently pulling together a Spotify playlist for the inaugural Triathlon Industry Conference powered by Scimitar Sportswear, which gets underway tomorrow morning. Any song suggestions welcome 😅

We are delighted to welcome FORM Athletica as part of our community, confirming their membership of Triathlon Industry Association (TIA). 🤝 We are excited to have Andrew Pirie, Founder of Endurance Connection & UK Country Lead FORM, as a panellist. We can't wait to discuss innovation, sustainability and work together to strengthen the future of triathlon! 🎤 #TriathlonIndustry #Challenge #TIAConference #panel #TriathlonCommunity #Collaboration #TIA2023 #GrowingTheSport #TriathlonIndustry #TIC2024 #TIAConference #TriathlonCommunity #IndustryLeaders #Collaboration Running Industry Alliance (RIA) & The Running Conference (TRC) Endurance Connection Andrew Pirie Rebecca (Becs) Richardson Gary Roethenbaugh Kate Allan Dan Eisenhardt Lauren Blakemore Kevin Abt Scott Dickens, OLY Blaze Jemc