Truant

Love is in trouble. Big Trouble. 💔 Did you know nearly half (47%) of British couples didn’t celebrate Valentine's at all this year? We used to go BIG on love - boomboxes out the window, anonymous love letters, flash mob proposals... where’s it all gone? At least brands are still doing love BIG! 😃 Oh, what? They aren’t? Ah… Luckily, our Associate Creative Director, 👽 George Bartlett 👽, is on a quest to bring back the grand gestures! In his recent article, George takes us through some brands that are doing love right, from Match’s 'Match Made in Hell', to Marks and Spencer's infamous love sausage. 🌭 Have a read and remember: love BIG 💗 Shoutout to Creativebrief for publishing this LOVEly piece!

Want a sneak peak inside our new culture magazine? 👀 We wrote over 25 articles on these key themes 👇 ↳ The Importance of Community ↳ Our Need for Nostalgia  ↳ The Art of Storytelling ↳ A New Love for Imperfection ↳ Prioritising Balance How many of these do you relate to? 📣 BRANDS 📣 If you're looking to understand where our culture is heading in 2025, this is your guide‼️ Download your free copy at our website now 👇

OUR LATEST WORK - Frozen & Forgotten ❄️ This is Rob. Rob is 68 years old and like 1.7 million older people in the UK, he cannot afford to heat his home. After the recent Winter fuel payment cuts, we realised we needed to make some noise around this issue. Alongside Independent Age and markettiers, we created this life-sized ice sculpture of Rob. It sat on London's Southbank this week, but its message was heard by millions across the UK. Picked up by Good Morning Britain, BBC Spotlight, LBC and many more, we were able to tell the story of Rob and millions of others in a way never done before. A huge thanks to Hamilton Ice Sculptors for doing an incredible job, and thanks to MDRN LOVE - Production House for capturing these amazing stills on yet another cold Winter morning. 

❄️ Frozen & Forgotten: The Cold Truth for Older People This Winter ❄️ At 10°C, a home can kill. To bring awareness to this crisis, we teamed up with Independent Age and markettiers to create a life-sized ice sculpture of Rob. Rob is 68 and works as a cab driver. He cannot afford to heat his home. Although our ice sculpture spent the day on Southbank, it’s message spread across the UK, picking up support from Good Morning Britain, BBC Spotlight, LBC and counting 📣 Together, we’re keeping the conversation around winter fuel payments going, to ensure people aren't frozen and forgotten. Much more to come on this 👀 #NoOneLeftInTheCold

The UK’s music scene is struggling. In 2024, a grassroots music venue closed every single fortnight 😬 But what are people doing about it? Jam sessions have become unlikely beacons of hope in the music industry 💡 Question is… ↳What are jam sessions? ↳Why are they so important to our the UK’s music landscape ↳How are brands like PIRATE.COM, Monkey Shoulder, Worldwide FM and We Out Here Festival here supporting live music culture? Have a read to find out 👇 #advertising #brand #culture

Now THIS, was a Super Bowl commercial 🤩 We’d always wanted to do a Super Bowl ad. And with a dream cast, a worthy cause and basically an unlimited budget, we finally got our chance. Yes this counts, alright? #superbowl #superbowl2025 #funnyads #advertising

🚨 BIG NEWS AT TRUANT HQ 🚨 Recently, we've been thinking... What are the themes that are going to shape our 2025? Last year we had run clubs and brat, but what will this year hold? We had ideas, a lot of ideas. So we put them into this magazine, a goldmine for anyone that wants to get a taste for what's to come culturally in 2025. Introducing, 'Conversations on Culture' Vol.1 🧡 Head to our website for your FREE copy 📥

WE MADE A MAGAZINE 🤩 The Truant crew spent January taking stock of what went on in 2024. With over 25 different topics, we had 1 main theme. How were the cultural milestones of 2024 going to shape 2025? We decided to answer that question in a way we never have before… We present to you, ‘Conversations on Culture’ Vol.1 ✨ This magazine is a goldmine for marketers, advertisers, brands or anyone who wants the culture scoop on 2025. If you want a digital copy, head to our website, or just drop us a DM 📥 Hats off to the Truant Culture team for turning this one out, you’ve outdone yourselves Ruby Carter, Max Riby-Williams, Abby Edwards, Stan Reader 🧡 More to come on this 👀 #advertising #brand #culture

This is work, we promise... This week we had the pleasure of running a strategy session with our client Two Tribes at their Kings Cross HQ! Some great chats about music, culture and shaping the brand for the future, with a seriously amazing bunch of people from across the business. What more can you ask for? More to come on this project as it develops, so keep 'em peeled...  Cheers Two Tribes! 🍻

One of our new year traditions at Truant is a Dishoom breakfast. We try get out at least once a month for a group meal, but Dishoom always seems to be our chosen way to wave in the new year. We do it because these meet ups go so much further than a free meal. It’s a time to tap in with friends at a point when they’re ushering in new exciting phases, dreams and formats of new year life. 💡 Deeper connections = more comfort = more creativity Wouldn’t say a bacon naan was the best thing for productivity, but that’s to be expected I guess 🤷 Does your team have a tradition? Let’s hear ‘em 👇