TrueGroup Agency

2025: The Year of Thinking Small to Win Big As we kick off 2025, we’re diving straight into predictions. Here’s what we think: micro and nano influencers are set to be the year’s biggest winners. But this isn’t just about Instagrammers with cute coffee photos. It’s about businesses rewriting the playbook on communication. Think: ✅ CEOs doing earnings calls via Instagram Stories. ✅ Brands leaning into authentic, user-generated content. ✅ Teams turning to their own employees for raw, real storytelling. Why does this matter? Because in 2025, audiences crave trust, connection, and transparency more than ever. The polished corporate campaigns of the past won’t cut it anymore. Micro and nano influencers (even if they’re internal team members!) are bridging the gap between brands and their audiences. They're proving that small voices can have a huge impact. It’s not about flashy budgets. It’s about relatability, narrative control, and meeting your audience where they already are—on video, social platforms, and beyond. Our prediction: If you’re not tapping into these smaller, authentic channels, you’re leaving opportunities on the table. What’s your big winner for 2025? Let’s discuss 👇

IT'S LIVE! 🎉 🎊 Check out this incredible website we custom-built in Webflow for DCA! Proud to partner with Amar Chohan to bring this platform to life and help marketers connect with independent agencies. Take a look:https://www.thedca.co/

First episode of 2025 is here! 🎉 Tune in to the On-chain Podcast with Hirechain and Lab3!

🎉 A belated Happy Birthday to the one and only Patrick Lambert, the man with a phone call for every occasion! ☎️✨ 🚀 From launching his first business at 17 to managing £300mn+ in super-prime property projects across the globe, Patrick’s entrepreneurial journey is nothing short of extraordinary. And if that wasn’t enough, he’s now at the helm of TrueGroup, where he’s pushing creative and tech boundaries with award-winning projects. 🏆✨ Join the TrueGroup Team in raising a toast to Patrick—our fearless leader with boundless energy, innovative vision, and a knack for making every project extraordinary. 🥳🎉 #HappyBirthdayPatrick #TrueGroupFamily #LeadershipInspires #CreativeVision

🎙️ New Episode Alert: The True Group 5-Minute Fix Ep76 🎙️ Goodbye London, hello Mallorca! 🏡  This week, Ben Collins trades his trusty Velux window for island vibes, and he and Patrick Lambert dive into bold predictions for 2025: 🔥 Winners: AI finally delivering in video, micro-influencers taking over corporate comms.   ❄️ Losers: Big agencies struggling to pivot, and LinkedIn Shorts (we’re looking at you, Brian). Also on the agenda: 👍 How remote work is sparking creativity. 👍 Our podcast’s leap to Spotify video! 🎥 Packed with sharp insights, bold predictions, and plenty of laughs, this episode is a must-hear. 🎉 Oh, and don’t forget to wish Patrick Lambert a HAPPY BIRTHDAY! 🎂 📢 Listen now on Spotify: https://lnkd.in/eyzDPi74 👀 Or Watch on Website: https://lnkd.in/exYREHCj 💡 What’s your bold prediction for 2025? Drop it below! 👇 #Podcast #MarketingInsights #RemoteWork #AI #Predictions2025

✨ TrueGroup’s 2025 Newsletter: Fresh Year, Bigger Wins (Subscribe) ✨ We’re kicking off 2025 with fresh energy and sharper strategies, ready to create our most impactful content yet. 2024 taught us a simple truth: Bold ideas lead to big wins. (Shoutout to The North Face, Brooks Macdonald, and CityFibre for proving that!) Now, we’re levelling up for 2025: 🔥 Smarter strategies. 📈 More content. 🚀 Bigger results. TrueGroup’s 2025 Resolutions: 1️⃣ Fresh goals. 2️⃣ Sharp focus. 3️⃣ Maybe too many sticky notes. ICYMI: 🎙️ We sat down with Alex M H Smith on TrueGroup TV Meets. 📈 2024’s brandXchange acquisition means we don’t just make content—we help you get it in front of the right audience at the right time. Ready to crush it with us this year? Subscribe now to join the ride. 👉 https://lnkd.in/eQWNYUxf

TrueGroup’s 2025 Resolutions: Small Changes, Big Wins It’s the start of a new year, which means one thing: fresh goals with clear focus! Here’s what we’re aiming for in 2025: 1️⃣ More team meets. - Because collaboration over coffee just hits differently. ☕ 2️⃣ Update the website. This is the year. - We’re calling it now. 🤞 3️⃣ Attract even more amazing clients. - Because working with the best inspires us to BE the best! ✨ 4️⃣ Streamline workflows with automation. - Efficiency = freedom to create. 🤖 5️⃣ Maximize AI tools. - 2025 is all about working smarter AND better. 💡 What are your big goals this year? Let’s make 2025 a game-changer! #NewYearGoals #TrueGroup2025 #AmbitionInAction

🎉 2025 is here! 🎉 Massive thanks to our incredible team and amazing clients — you made 2024 one to remember. Here’s to even bigger wins and bolder moves this year. LET'S GO! 🚀🔥

🎉 🎂 Join us in wishing a very Happy Birthday to our wonderful producer, Meghan Tuckniss! ✨ While Meghan excels at keeping our clients and team on track, her vibrant energy lights up every meeting and motivates us all. When she’s not managing projects, Meghan’s crushing her fitness goals—she recently nailed it at HYROX! 💪 As her birthday falls on Christmas Day, let’s sprinkle a little extra festive cheer and celebrate the gift she is to our team. Here’s to you, Meghan 🎁 🎉 #HappyBirthdayMeghan #ProducerExtraordinaire #TeamInspiration 

🎄 Wrapping Up 2024 in Style 🎄 What. A. Year. 2024 was a year of growth, hard work, and unforgettable moments. 💼 We expanded our team, welcoming incredible talent who brought new ideas and energy. 🎯 Tackled big projects with ambitious goals—and exceeded them. 🤝 Built stronger relationships, not just with clients, but within our team as well. The secret? Late-night brainstorms, countless silent huddle calls, and a team that supports each other no matter what. It’s a privilege to work alongside such amazing people who bring their best every day. To our clients, colleagues, and friends: Thank you for trusting us, challenging us, and celebrating with us. Here’s to an even more successful 2025! 🎉 What was your highlight of 2024? Share it below—we’d love to celebrate with you!