TrueGroup Agency

TrueGroup Agency

Advertising Services

TrueGroup where digital journeys meet physical experiences. A multi award winning agency with in house content creation.

About us

True Group is a marketing agency. We start with strategy, build with creativity, turn up on time and know that this approach delivers success.

Website
http://truegroup.agency
Industry
Advertising Services
Company size
11-50 employees
Headquarters
LONDON
Type
Privately Held

Locations

Employees at TrueGroup Agency

Updates

  • 🎙️ The Five Minute Fix Ep77 – DCA and New Location, Who This? This week, Ben Collins and Patrick Lambert debut their fancy new podcast setup (two cameras—yes, we’re fancy now 😎) and dive into their latest project: the Department of Creative Affairs (DCA). What’s DCA? It’s a platform connecting brands with independent agencies—because smaller teams with BIG creativity are where the magic happens. 💡 We’re talking: ✨ Closer collaboration with senior creatives ✨ More specialized, cost-effective solutions ✨ A space where quality brands and agencies actually find each other! Plus, we sprinkle in some crypto banter, a touch of nostalgia, and hints at an even sleeker setup coming soon. 🔥 Don’t miss this one—check it out now! https://lnkd.in/eQECPTGU 💚 Or on Spotify: https://lnkd.in/eq6dCHMB #Podcast #CreativeAgencies #DCA #MarketingMagic #TheFiveMinuteFix

  • 🎙️ TrueGroup Meets: Creativity, AI, and the Weirdest Client Feedback Yet We had the privilege of chatting with Sabrina Godden-Tuma, Global Creative Director at Vodafone, for a conversation bursting with creativity, leadership insights, and innovation. ✨ Here’s what you’ll discover: ⭐️ How resilience and adaptability shaped her career. 💡 The surprising train station moment that sparked a powerful campaign. (Sidenote: Patrick might be telepathic. 🧠) 🤖 Her take on the future of creativity, with AI driving innovation. Oh, and she walked away with TrueGroup’s Weirdest Client Feedback Award 🏆—trust us, it’s hilarious! 😂 🎧 Don’t miss this episode packed with creativity, tech, and inspiration. 👉 Catch the full conversation here: https://lnkd.in/e7gmgabT 🟢 Or Catch it on Spotify: https://lnkd.in/eHHu9kzW #TrueGroupMeets #CreativeLeadership #Podcast #AI Hosts with the Mosts: Ben Collins & Patrick Lambert

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  • 🎙 Help Us Name the Future of Web3! This week, Jac Evans, Ben Collins, and Patrick Lambert dove into a surprisingly complex question on On-Chain Pick of the Week: What do we even call the Web3-crypto-blockchain-metaverse ecosystem? As their company TrueGroup Agency works through a small rebrand, the hosts debated some big ideas: 👉 Why “crypto” still makes outsiders think of Bitcoin bros 🕶 👉 How “Web3” got tangled up in metaverse hype thanks to Zuckerberg 🌐 👉 And why “on-chain” has become the insider’s favorite. They also highlighted Coinbase's foray into Bitcoin-backed loans, powered by Morpho’s decentralized finance (DeFi) stack—sparking a hilarious nod to the term “DeFi mullet” (business in the front, decentralized in the back). Now they’re asking you—what should they call it? Drop your ideas in the comments👇. #Web3 #Blockchain #Podcast #Branding

  • 2025: The Year of Thinking Small to Win Big As we kick off 2025, we’re diving straight into predictions. Here’s what we think: micro and nano influencers are set to be the year’s biggest winners. But this isn’t just about Instagrammers with cute coffee photos. It’s about businesses rewriting the playbook on communication. Think: ✅ CEOs doing earnings calls via Instagram Stories. ✅ Brands leaning into authentic, user-generated content. ✅ Teams turning to their own employees for raw, real storytelling. Why does this matter? Because in 2025, audiences crave trust, connection, and transparency more than ever. The polished corporate campaigns of the past won’t cut it anymore. Micro and nano influencers (even if they’re internal team members!) are bridging the gap between brands and their audiences. They're proving that small voices can have a huge impact. It’s not about flashy budgets. It’s about relatability, narrative control, and meeting your audience where they already are—on video, social platforms, and beyond. Our prediction: If you’re not tapping into these smaller, authentic channels, you’re leaving opportunities on the table. What’s your big winner for 2025? Let’s discuss 👇

  • IT'S LIVE! 🎉 🎊 Check out this incredible website we custom-built in Webflow for DCA! Proud to partner with Amar Chohan to bring this platform to life and help marketers connect with independent agencies. Take a look:https://www.thedca.co/

    View profile for Amar Chohan, graphic

    Founder - Department of Creative Affairs.

    The era of big agencies is over. Most clients don't need global networks, complex structures, or layers of account management. They need expertise, focus, and hands-on senior talent. They need independent agencies who know exactly what they're about. That's why today we're launching DCA - a new kind of marketing intelligence service and pitch consultancy. We exist to help marketers navigate an increasingly complex landscape and connect them with independent agencies who can truly serve their needs. Because the vast majority of clients are better served by independents, who offer deeper expertise, more senior involvement, and consistently stronger creative solutions. But the traditional system makes it unnecessarily difficult for these exceptional agencies to build visibility with potential clients. DCA is changing that. If you're a marketer looking to find a new agency partner, or an independent shop seeking to attract and win the right clients, let's talk. Comment/DM/subscribe if you'd like to learn more.  Will Sansom Alicia Iveson Charlotte Williams Dan Southern Harpreet Chohan-Basra Jo Royce Marisa Thomas Dominic Hoskins Nicolas Roope Simon Harle Sukh Sadhra Johnny Kay Karl Marsden Tamryn Kerr Marc Allenby Hijinks Defiant Will Poskett eight&four Alex Engert Southpaw Claire Lambell Laura Wood The Or Paulo Salomao Warm Street Theo Gentilli Ben Collins Patrick Lambert James Coy Meghan Tuckniss JOAN Creative Tom Ghiden Kirsty Hathaway Frank Moran The Kite Factory Emily Underhill Who Wot Why London Charles Faircloth

  • First episode of 2025 is here! 🎉 Tune in to the On-chain Podcast with Hirechain and Lab3!

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    60 followers

    🎙️ On-Chain Pick Of The Week With Hirechain Ep24 🎉 Ben Collins, Jac Evans, and Patrick Lambert kick off 2025 with a bang! 🚀 This week, they tackle crypto’s onboarding struggles—from high gas fees to complex steps (looking at you, ETH Denver 🎟️). 🔍 Episode Highlights: 🌟 Meet Daimo, Inc, the "one-click crypto" platform backed by Vitalik Buterin, simplifying payments like never before. 💡 How Daimo, Inc removes bridging and swapping hassles for events, e-commerce, and more. 🔮 The future of accessible crypto and smarter tech. 🎧 Listen or watch here: https://lnkd.in/eJwzGQ3v //OR// 👀Listen or watch here: https://lnkd.in/e3DiuW7j What’s your take on making crypto easier? Share your thoughts below! 👇 #CryptoAdoption #OnChain #Podcast

  • 🎉 A belated Happy Birthday to the one and only Patrick Lambert, the man with a phone call for every occasion! ☎️✨ 🚀 From launching his first business at 17 to managing £300mn+ in super-prime property projects across the globe, Patrick’s entrepreneurial journey is nothing short of extraordinary. And if that wasn’t enough, he’s now at the helm of TrueGroup, where he’s pushing creative and tech boundaries with award-winning projects. 🏆✨ Join the TrueGroup Team in raising a toast to Patrick—our fearless leader with boundless energy, innovative vision, and a knack for making every project extraordinary. 🥳🎉 #HappyBirthdayPatrick #TrueGroupFamily #LeadershipInspires #CreativeVision

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  • 🎙️ New Episode Alert: The True Group 5-Minute Fix Ep76 🎙️ Goodbye London, hello Mallorca! 🏡  This week, Ben Collins trades his trusty Velux window for island vibes, and he and Patrick Lambert dive into bold predictions for 2025: 🔥 Winners: AI finally delivering in video, micro-influencers taking over corporate comms.   ❄️ Losers: Big agencies struggling to pivot, and LinkedIn Shorts (we’re looking at you, Brian). Also on the agenda: 👍 How remote work is sparking creativity. 👍 Our podcast’s leap to Spotify video! 🎥 Packed with sharp insights, bold predictions, and plenty of laughs, this episode is a must-hear. 🎉 Oh, and don’t forget to wish Patrick Lambert a HAPPY BIRTHDAY! 🎂 📢 Listen now on Spotify: https://lnkd.in/eyzDPi74 👀 Or Watch on Website: https://lnkd.in/exYREHCj 💡 What’s your bold prediction for 2025? Drop it below! 👇 #Podcast #MarketingInsights #RemoteWork #AI #Predictions2025

  • ✨ TrueGroup’s 2025 Newsletter: Fresh Year, Bigger Wins (Subscribe) ✨ We’re kicking off 2025 with fresh energy and sharper strategies, ready to create our most impactful content yet. 2024 taught us a simple truth: Bold ideas lead to big wins. (Shoutout to The North Face, Brooks Macdonald, and CityFibre for proving that!) Now, we’re levelling up for 2025: 🔥 Smarter strategies. 📈 More content. 🚀 Bigger results. TrueGroup’s 2025 Resolutions: 1️⃣ Fresh goals. 2️⃣ Sharp focus. 3️⃣ Maybe too many sticky notes. ICYMI: 🎙️ We sat down with Alex M H Smith on TrueGroup TV Meets. 📈 2024’s brandXchange acquisition means we don’t just make content—we help you get it in front of the right audience at the right time. Ready to crush it with us this year? Subscribe now to join the ride. 👉 https://lnkd.in/eQWNYUxf

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  • TrueGroup’s 2025 Resolutions: Small Changes, Big Wins It’s the start of a new year, which means one thing: fresh goals with clear focus! Here’s what we’re aiming for in 2025: 1️⃣ More team meets. - Because collaboration over coffee just hits differently. ☕ 2️⃣ Update the website. This is the year. - We’re calling it now. 🤞 3️⃣ Attract even more amazing clients. - Because working with the best inspires us to BE the best! ✨ 4️⃣ Streamline workflows with automation. - Efficiency = freedom to create. 🤖 5️⃣ Maximize AI tools. - 2025 is all about working smarter AND better. 💡 What are your big goals this year? Let’s make 2025 a game-changer! #NewYearGoals #TrueGroup2025 #AmbitionInAction

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