unmess

unmess

Software Development

Giving e-commerce product managers analytics for accurate profitability, growth, and retention optimisation.

About us

unmess gives e-commerce product teams the insights needed to optimize growth, retention, and profitability at a customer level. Going beyond averages to give you granular data on each customer’s interactions. We analyze every customer touchpoint—purchases, personalization, support interactions, and more—to help you: 1. See which actions cost you money and which ones make you money 2. Profile each customer and predict new user value 3. Discover ways to retain profitable customers and increase their lifetime value With unmess, you can: - Prioritize the customers who drive your business growth - Tailor rewards and engagement strategies that resonate with your audience - Provide high-value customers with the attention they deserve unmess helps you transform customer data into actionable strategies, so you can grow profitably and keep your customers engaged.

Website
https://unmess.xyz
Industry
Software Development
Company size
2-10 employees
Headquarters
London
Type
Privately Held
Founded
2023
Specialties
SaaS, AI, Predictive Analytics, Finance, Data Analytics, Unit Economics, KPI Tracking, product managers, and ecommerce

Locations

Employees at unmess

Updates

  • Data errors are common in financial reporting due to human errors, multiple systems, and inconsistent expense categorization. These errors show up as mismatched revenue recognition, mixed-up expense categories, and conflicting cash flow projections. Such mistakes can throw off forecasts and lead to poor strategic choices. Companies keep using many financial systems for several reasons. Each tool often does a specific job well, like detailed project accounting or big-picture financial planning. Finance teams worry about losing important details or messing up their workflow if they switch to one system. As companies grow, using separate systems becomes harder to manage. Fixing errors across systems takes up time that could be used for strategic work. Forward-thinking finance teams are looking at platforms that combine the best parts of specialized tools into one system. Moving to a single system aims to make data flow smoothly and enable real-time analysis. It also helps companies adapt to changing business needs more easily. By getting rid of separate data pools, finance teams can cut down on errors, make better forecasts, and offer insights faster to help guide big decisions. #fpanda #dataerrors #accounting

  • Ever wonder why some companies grow fast while others struggle, even with the same marketing budget? It often boils down to two numbers: LTV and CAC. Get these right, and you’re in the game. Get them wrong, and you’re burning money. When your LTV is much higher than your CAC, you’re set up to scale. But finding that sweet spot means digging into the data—looking at customer behavior, product usage, and retention trends. It's about knowing which acquisition channels bring the best customers, the ones who stick around and spend more over time. In a world where every dollar counts, understanding how long it takes to break even on a new customer and which segments are most profitable gives you an edge. It's not just about growth; it’s about smart growth that pays off. #cac #ltv #fpanda

  • What FP&A people do at work: ✨Look into how customers use products ✨ Where and how the money is coming in and out ✨ Looking into ways to make more profit ✨ Finding out how to keep customers longer They're not just looking at big numbers now, but at details for each customer. This new way of working means: ➡️ Teaming up with product and marketing people ➡️ Using new tools that handle lots of data ➡️ Finding patterns fast Teams are learning new skills to keep up with these changes. They're getting better at: ⭕ Explaining data ⭕ Helping make choices ⭕ Guessing what might happen ⭕ Planning better It's not easy to change, but it helps stay ahead of competitors. #fpanda #profit

  • Cognitive computing and natural language processing are making financial analysis easier by tapping into unstructured data sources. This automatically combines earnings call transcripts, financial news, and social media posts. These tools pick out key financial metrics and identify potential risks without requiring manual review, which helps teams assess company health and spot industry trends more quickly. This tech also leads to better predictions about future market conditions. For software companies, it means faster processing of customer feedback and support tickets, which affects product updates and pricing choices. Cognitive computing is also changing how mergers and acquisitions are evaluated, making the due diligence process quicker. As this tech keeps getting better, it's going to become a bigger part of how financial decisions are made across all kinds of businesses. #fpanda #cognitivecomputing

  • Driver-based modeling is a financial planning approach that uses key business drivers—such as sales volume, pricing, or costs—to forecast future performance and outcomes. Driver-based modeling links key business metrics to financial outcomes. It focuses on the operational factors that truly drive performance which is why companies use this approach to create more accurate and flexible financial plans. It helps identify which activities have the biggest impact on revenue and costs. Plus, this method allows for quick adjustments when market conditions change. Using driver-based models, businesses can test different scenarios and make better decisions. They can see how changes in pricing, customer retention, or product features affect overall financial results. This insight helps allocate resources more effectively and prioritize initiatives that drive growth. To implement driver-based modeling… 1️⃣ Start by identifying the most important business drivers. 2️⃣ Gather relevant data and establish relationships between these drivers and financial outcomes. 3️⃣ Create formulas that reflect these relationships in your financial model. 4️⃣ Regularly update and refine the model based on new data and changing business conditions. #driverbasedmodeling #fpanda #finance

  • Data-driven forecasting helps tech companies stay ahead of rapid market changes. By analyzing customer usage patterns and payment histories, teams can predict churn and identify upsell opportunities more accurately. Subscription-based businesses benefit from precise revenue predictions. This allows for better resource allocation and informed decisions on product development or marketing spend. Financial planning becomes more dynamic with real-time data integration. Instead of relying on quarterly reviews, teams can adjust strategies monthly or even weekly based on emerging trends. Cash flow management improves as payment behaviors are anticipated. This knowledge helps optimize billing cycles and reduce days sales outstanding. For growing companies, these insights guide expansion plans. Accurate forecasts of customer lifetime value inform decisions on customer acquisition costs and market entry strategies. By embracing predictive tools, finance teams evolve from reactive reporting to proactive business partners. They provide valuable insights that drive strategic decisions and fuel sustainable growth in competitive markets. #predictivetools #finance #fpanda

  • Quantum computing is changing financial modeling and unit cost calculations. By leveraging quantum algorithms, teams can process complex data sets exponentially faster than traditional methods. This speed boost allows for real-time analysis of market fluctuations and rapid adjustment of financial strategies. Quantum-powered simulations enable more accurate risk assessments and precise forecasting, giving a clearer picture of potential outcomes. Plus, companies get a deeper look into cost structures, uncovering inefficiencies and optimizing resource allocation. The technology also enhances scenario planning, allowing teams to explore countless variables simultaneously. Quantum computing is changing how financial institutions work with big data. This may help markets become more stable and improve financial decision-making. As the technology develops, more finance teams will likely start using quantum tools in their daily work. #quantumcomputing #markets #fpanda

  • ASC 842 closes a significant financial reporting gap by requiring companies to recognize lease obligations on their balance sheets. This change addresses the longstanding issue of off-balance-sheet financing through operating leases, which previously allowed firms to underreport their true financial obligations. The new standard increases transparency, giving stakeholders a more accurate picture of a company's financial position. It affects key metrics like debt-to-equity ratios and return on assets, potentially altering how companies are perceived by investors and lenders. Financial teams now face the challenge of recalibrating performance indicators and explaining these changes to stakeholders. While the accounting shift doesn't alter underlying business economics, it does impact financial analysis and decision-making processes. Companies may need to reassess their lease vs. buy strategies and renegotiate debt covenants to align with this new financial reality. This transition underscores the importance of comprehensive financial planning and clear communication in navigating regulatory changes. #fpanda #uniteconomics #costmodel

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  • Get your finances correct. Financial modelling is a great way to better understand how each aspect of your business is impacting your bottom line. - Cash Flow Forecast: Shows how much money comes in and goes out, so you know if you'll run out. - Profit and Loss Statement: Tells you if your business is making more money than it spends. - Balance Sheet: A snapshot of everything your company owns and owes at a specific time. - Break-even Analysis: Figures out how much stuff you need to sell to cover all your costs. - Sales Forecast: Predicts how many things you think you'll sell in the future. With these 5, you cover every aspect of your business. If you’re pre-seed, focus should be on getting your assumptions proper (well since most of these would be assumptions). #profitandloss #balancesheet #sales #forecast

  • Financial forecasting has improved with a method that runs thousands of simulations. It changes key numbers like sales and costs within realistic ranges for each run. This gives us a spread of possible outcomes instead of just one guess. This approach fits well with how unpredictable business can be. It shows different futures that might happen, not just the one we hope for. Finance teams use this to plan better and explain risks more clearly to others in the company. The process helps find which factors matter most for financial results. Teams can then focus on these key areas when making plans. It's a way to work with uncertainty rather than pretend it doesn't exist. Companies using this method often see a 20-30% improvement in forecast accuracy. They're also better prepared for market shifts, reducing the impact of unexpected events by up to 40%. This leads to more confident decision-making and improved long-term financial stability. #finance #forecast #financialforecast

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