VisitScotland

We asked our multimedia team to share a snapshot of their highlights and behind the scenes moments from 2024 – take a sneak peek at some of their favourite locations and the brilliant people they met along the way, all to our award-winning ‘Sound of Scotland’ track. 

As the end of 2024 approaches, you can take a look back through all of our activity for the 2023-24 financial year in our latest annual report. It sets out how we are growing Scotland's share of global travel in a sustainable way and supporting the tourism and events industry. Read the full report - https://lnkd.in/diVd6kz4

As 2025 fast approaches, Stephen Leckie, our Chair, reflects on the past year for Scottish tourism and events. He covers many successes across the industry, including the Scottish Thistle Awards, strong international visitor figures, new additions to the sector, awards and accolades - plus much more. Read his full blog today.

As we approach the final weeks of 2024, we wanted to give a big shoutout to all those in the industry who consistently go above and beyond, helping to establish Scotland as a must-visit destination. Take a look at just some of the highlights from the tourism and events sector this year.

Have you seen our Reduce your Climate Impact Guide? It's designed to help tourism businesses at an early stage of their climate action journey. Taking action can seem daunting, so let's hear from Glen Mhor Hotel & Apartments and Uile-Bheist Distillery and Brewery about their journey towards reducing emissions, and why sustainability is important to them. Victoria Erasmus

To support businesses through the winter period and inspire travel, both now and into 2025, our marketing strategy is focused on highlighting the unique appeal of a Scottish winter. From winter festivals and events to outdoor adventures and unique experiences. Take a look at our activity.

Our warm and welcoming Scots have been recognised as one of the top reasons people are drawn to our beautiful country. We want to say a massive thank you to everyone in our tourism and events sector who goes above and beyond to make our visitors feel at home. Your efforts ensure they leave with unforgettable memories and a desire to return for more adventures.

We caught up with the Association of Scottish Visitor Attractions (ASVA) Chief Executive, Michael Golding, on our visitor attractions and what's in store for the year ahead. Here’s what he had to say… (full story in the comments)

🎉 We’re thrilled to be teaming up once again with legendary Scottish actor James Cosmo, to celebrate and champion Responsible Tourism.    The latest work of our talented multimedia team aims to encourage those working within the industry to think about how they can help preserve Scotland’s world-famous landscapes and heritage for future generations.

'Tis the season of goodwill, and many of our team members have been sharing inspiring stories of their volunteer work and how they dedicate their free time to create a positive impact in their communities. Their amazing contributions range from supporting Indian students studying in the UK and fostering for Spaniel Aid, to befriending seniors in the community and engaging with local youth in a theatre program, just to name a few. 👏 #IVD2024 #InternationalVolunteersDay