Wild West Social House offers a members-only, luxury take on rental. Can it translate its clubhouse charm online?
Co-founders Max Feldmann and Kyle Julian Skye want to change the way people build wardrobes. That is to say, they don’t want people to build them at all — at least not in their own closets.
“Everyone’s closets have always been plan A and if, worst comes to worst, you would go and buy something — plan B,” Feldmann adds. “For our members, Wild West is their plan A, and their closet is plan B. It completely reverses the mindset.”
In August 2023, they launched Wild West, a luxury fashion proposition that is part members’ club, part clothing rental. Fast forward to September 2024, Wild West took over the old Hollywood Foreign Press Association building for its first permanent flagship. The clubhouse carries about 4,500 #luxury garments, shoes and accessories (the goal is to hit 10,000 by next summer), and there are fitting rooms, tailoring services and a parlour for members with food and drink. It also has a gallery space.
Here, Madeleine Schulz sat down with the founders to delve into the strategy: https://lnkd.in/eENmFDSp
Photos: Alyssa Greenberg.