Vypr

𝗙𝗼𝗼𝗱 𝗹𝗮𝗯𝗲𝗹𝗹𝗶𝗻𝗴 𝗶𝘀 𝗮𝘁 𝗮 𝗰𝗿𝗼𝘀𝘀𝗿𝗼𝗮𝗱𝘀 🚦 In our latest piece for The Grocer, Vypr founder Ben Davies explores why traffic light labels could be the solution to rising confusion around UPFs (ultra-processed foods). With consumer trust and clarity at stake, Ben highlights the need for labelling systems that inform rather than overwhelm - helping brands innovate while keeping products accessible. Read the full article to learn why innovation in food labelling is essential to tackle the UK’s growing obesity crisis 👉 https://lnkd.in/ee_wf7p4

We are pleased to be featured in this Inside FMCG article as we expand into the Australian market 🇦🇺 The consumer insights landscape is undergoing a significant shift, driven by tightening budgets, declining response rates, and an increasing need for real-time data. As highlighted in the piece, the democratisation of consumer insights through innovative research technology is providing businesses with new ways to understand and respond to their customers. At Vypr, we’re proud to play a role in this transformation, helping brands adapt and thrive in a fast-changing market. Check out the full article below 👇 #Vypr #ConsumerInsights #Australia #ProductIntelligence #MarketInnovation

Last Thursday, we held our annual Winter Event, bringing the entire Vypr team together for a day of celebration and connection. It was fantastic to see everyone in one place and reflect on how much our team has grown over the past year. Vypr wouldn’t be where it is today without the dedication and talent of our amazing team, so a heartfelt thank you to each of you for your hard work 🙌 From musical renditions to fabulous food and tackling "The Cube," the day was filled with plenty of laughs and good times. We look forward to what the new year will bring! #VyprLife

By adapting the familiar traffic light system, we can bring #UPFs into the conversation without overwhelming the public says Ben Davies, founder of Vypr

At Vypr, we're about 𝗚𝗹𝗼𝗯𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 🌏 With worldwide consumer and market intelligence, Vypr's international research capability helps you better understand and target your consumers. Whether you're refining your product development processes or creating a new one, you can access the insights you need to make better decisions and, winning products. We’ve helped brands across Europe make smarter, consumer-driven decisions. And now, we’re taking our reach even further. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗮𝗰𝗰𝗲𝘀𝘀 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻:  🇦🇺 Australia 🇫🇷 France 🇩🇪 Germany 🇮🇹 Italy 🇵🇱 Poland 🇿🇦 South Africa 🇪🇸 Spain 🇬🇧 United Kingdom 🇺🇸 United States 𝗔𝗻𝗱 𝗰𝗼𝗺𝗶𝗻𝗴 𝘀𝗼𝗼𝗻...  🇧🇷 Brazil 🇲🇽 Mexico Head on over to https://lnkd.in/euPycw-K to book a demo today. #ProductIntelligence #ConsumerInsights #MarketIntelligence

It’s great to be attending the British Frozen Food Federation’s Annual Lunch today. We’re looking forward to connecting with people and brands - ready to hear valuable insights from across the frozen food industry ❄️ (𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘢𝘯 𝘪𝘯𝘴𝘱𝘪𝘳𝘪𝘯𝘨 𝘵𝘢𝘭𝘬 𝘧𝘳𝘰𝘮 𝘤𝘦𝘭𝘦𝘣𝘳𝘪𝘵𝘺 𝘴𝘱𝘦𝘢𝘬𝘦𝘳, Jason Fox) If you’re here, come and say hello to Vypr’s Sam Gilding and Matthew E.—they’d love to chat!

Some exciting BTS this morning 🎬 📽️ New story dropping soon...

You’ve heard of WFH (Work From Home) — but have you heard of WFA (Work From Anywhere)? 🌍 At Vypr, we’re proud to operate a hybrid working culture that fits our teams’ diverse needs. Our Work From Anywhere policy means any Vypr team member can request to work from anywhere in the world, for up to 4 weeks each year ✈️ Whether it’s visiting family abroad, diving into new cultures, or finding fresh inspiration from a new view, we empower our teams to work where they work best. Want to know more about life at Vypr? Visit our careers page at https://lnkd.in/eHt5YwE9  #VyprLife #WFA #HybridWorking #RemoteWork #Careers

Ever wondered how Product Intelligence is empowering product teams to move beyond feature development and toward a deeper understanding of their consumers? This shift is all about leveraging data to create a more insightful and agile approach to product development 💭 Product Intelligence is now redefining how teams connect with consumer needs in real-time. By embracing a continuous feedback loop, teams can move beyond assumptions, and gain a true sense of what drives consumer choices. This approach not only informs smarter decisions but also supports a culture of adaptability and responsiveness, that’s crucial in today’s market. How are you seeing Product Intelligence shape the way teams work? ⬇️ https://lnkd.in/e5sWVBjk #ProductIntelligence #ConsumerInsights #ProductDevelopment #DataDriven #ProductInnovation #MarketTrends #CustomerCentric #ProductLeadership

Will the recent budget reshape the alcohol market in 2025? 🍺 The latest changes to alcohol tax could have a major impact on the industry, especially as consumers and brands navigate price shifts in a tight economy. Vypr’s “𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐀𝐥𝐜𝐨𝐡𝐨𝐥𝐢𝐜 𝐃𝐫𝐢𝐧𝐤𝐬 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲” report reveals some of the latest consumer trends. From mindful drinking and premiumisation to the growing demand for non-alcoholic options, this report is designed to help brands plan their strategies and budgets with these tax changes in mind 💡 As we approach the festive season, there’s no better time to understand the financial and behavioural shifts impacting the industry. 📥 Download the full report today: https://lnkd.in/emwiXwnA #ProductIntelligence #UKBudget #AlcoholTrends #ConsumerInsights